In the “old days” only major corporations had vanity telephone numbers. However, they have become such a valued advertising tool that many smaller businesses have opted to incorporate them as well. There are many reasons to choose a vanity telephone number for your business.
Improve Business Memorability
The fact is, unless people can remember your phone number when they need your services or products, there’s a good chance that they won’t be contacting you. The most successful companies use easy to remember marketing strategies that get stuck in their customers’ minds. 1-800-FLOWERS and 1-800-PET-MEDS are excellent examples of companies that really capitalized on using a vanity phone number to get their customers to remember them. It’s also beneficial because you’re effectively reducing the amount of information your customers need to remember into a single phrase or word.
Increase Word-Of-Mouth Advertising
Social media has become the new word of mouth, and everyone is guilty of posting on Facebook with a request for their friends’ opinions about a particular product or service. When you have a vanity phone number, and you’ve used it effectively in your advertising, it’s easy for people to recall it and provide it to their friends or family members. According to VirtualPBX CEO, Paul Hammond, “Studies show that a good vanity number can increase word of mouth advertising by as much as 200% and the percentage of return customers is higher.”
Strengthen Your Brand
Finally, a vanity telephone number is a great way to strengthen your business brand. It’s a fact that people naturally associate a vanity phone number with a business that is bigger and stronger than other businesses, so you’ll be placing yourself ahead of your competition. Choosing the right number is very important because you need one that will accurately reflect the type of business you operate, and that will be memorable for your customers.
Many businesses have seen a great deal of growth in a very short period of time, simply by adding a vanity telephone number. If you’re looking for a great way to give your business a boost for the coming year, a vanity number is a great way to do it. For more information, contact us today.