Five Companies and Agencies Celebrate Award-Wins Showcasing Their Advertising Expertise with Vanity 800 Numbers
800response Presents the 8th Annual Bull’s-Eye Ad Awards Winners
BURLINGTON, VT – February 18, 2013 – 800response, the leading provider of Custom 800 numbers (also known as vanity 800 numbers) and web-based call tracking, announced today the winners of the 2012 Bull’s-Eye Ad Awards. The annual advertising awards program honors creative use of vanity 800 numbers like 1-800-NEW-WINDOWS and 1-800-NEXT-STEP in customers’ advertising campaigns.
2012 Bull’s-Eye Advertising Awards – 1st Place Finishers:
Best Use of a Custom 800 Number in…
- Radio: Sacramento KIA; 800-NEW-5427 (spells KIAS)
- Television: WindowWorks and MAN Marketing, Inc.; 800-NEW-WINDOWS
- Outdoor: Estrella Insurance; 855-4-ESTRELLA
- Print/Direct Mail: Arizona Office of Problem Gambling; 800-NEXT-STEP
- Integrated Campaign: Arizona Office of Problem Gambling; 800-NEXT-STEP
According to the General Manager of Sacramento Kia, “If an automobile dealer in America is not using 800response they NEED A CHECK-UP FROM THE NECK-UP. There is no doubt in my mind that the 1-800-NEW-KIAS® vanity number has influenced my media campaigns, to the degree that I have been the number one dealer in all of Northern California from the first day of using the vanity number, and now I am recognized with this award!”
The annual Bull’s-Eye Ad Awards contest evaluates customers’ advertising campaigns that include vanity 800 numbers as the direct response tool in four media categories including radio, television, outdoor, and print/direct mail. There is also a category that evaluates ads submitted across multiple categories as part of an overall integrated advertising campaign using the customer’s vanity number.
“We measure our success by our customers’ results. Our customers work hard to develop their advertising campaigns, either in-house or with their advertising agency. Many of them report significant increases in call volume as a result of including their Custom 800 number in their ad campaigns, which leads to more sales and higher profits for their businesses. We want to recognize that excellence and honor our customers for their strategic development of their advertising campaigns,” says Laura Noonan, Vice President of Marketing for 800response.
As Ed Malloff of MAN Marketing, Inc. says “We are honored to have our television campaign for WindowWorks recognized by 800response with a Bull’s-Eye Award. We’ve experienced great success using toll-free vanity numbers to build customer recall so our clients sell more now, and down the road. A strong campaign – now one with accolades – helps us deliver results for our clients.”
“It is gratifying to be recognized for our efforts to let people know that there is help and hope for problem gambling,” said Rick Pyper, Director of the Arizona Office of Problem Gambling when notified that they won two first place awards in the ad contest.
Introduced in 2005, the Bull’s-Eye Ad Awards pays tribute to the customers of 800response and their agency partners who demonstrate their advertising expertise in choosing effective response-generating methods to execute successful advertising campaigns. To view the winning ads, visit https://800response.com/success-stories/featured-stories/. And, for additional samples of advertising with vanity numbers, visit https://800response.com/vanity-numbers/how-it-works/.
About 800response: 800response maintains the widest selection of vanity 800 numbers available today, and offers these dynamic advertising tools to increase response rates and improve ROI for businesses in North America. Services include a sophisticated Call Routing platform, Web-based real-time Call Tracking reports, and Call Monitoring services like Call Recording, CallFinder speech analytics, and Missed Call Monitor. For more information call 1-800-NEW-SALES.
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