Radio’s audience is bigger than ever before, with 9 times more people listening to traditional radio than satellite radio. And with over 15,000 (and growing) full-power stations in the United States alone, it just makes sense for businesses to utilize radio as a prime advertising platform. One business that recently took advantage of this opportunity was Home Depot. At the start of the summer retail season, Home Depot launched a massive radio campaign. The results? Their latest financial report showed a revenue increase of 6% (compared to 4.3% of other home improvement stores) and the stores themselves outdid their own predicted sales by 4 to 5.5%…. Read more »
The more a business interacts with potential customers, the more likely it is to succeed. The challenge lies in increasing the number of those interactions or generating more inbound leads where the customer makes the initial outreach. One way to increase interactions is to develop a strategy to become the first company they think of when they need your service. This is possible.
One tried-and-true way for small- and medium-sized businesses to drive interactions with potential customers is utilizing custom toll-free vanity numbers (think 1-800-GO-FEDEX). These unique phone numbers are easy for potential customers to remember, and those potential customers will be more likely to call your business if you advertise an unforgettable 800 phone number because they know it’s toll-free, and it’s embedded in their minds through continuous promotion of the number as a response tool…. Read more »
We all know that an unforgettable vanity 800 number is a great call-to-action for businesses to attain more quality incoming leads. But once those calls start coming in, then what? The phone ringing is always a welcome sound, but it’s just the first step. What businesses must focus on next is making sure those calls lead to a satisfying conclusion – for both themselves and the caller.
However, businesses may find themselves struggling to get the results they want from their incoming phone leads. Whether it’s difficulty closing a sale, or even just convincing a prospective customer to come on site, it can be extremely frustrating to hang up the phone and not be able to figure out what went wrong. And even with call recording allowing businesses to listen to the conversations to glean information, it can be a very time-consuming (and not always accurate) process…. Read more »
If you wonder whether 800 numbers are obsolete, you should know that 800 numbers are still relevant in today’s marketplace. Even though they’ve been available for decades, 800 numbers are still needed by businesses competing in many industries, such as insurance, finance, education, health care and construction.
Because toll-free numbers are often associated with scams, they have a negative stigma attached to them in the minds of many consumers. This has led many business owners and managers to wonder if toll-free numbers really do matter anymore. While some entrepreneurs and business managers may ponder the usefulness of toll-free phone numbers, savvy businesspeople know toll-free numbers are still necessary because they provide a number of key benefits for both companies and consumers…. Read more »
It’s unfortunate that many consumers wonder whether 800 numbers are spam when they appear in their caller ID feeds. A lot of consumers view an 800 number as spam because they’re often affiliated with scams.
From criminals positioning themselves as IRS agents to thieves informing unsuspecting homeowners they’ve won money in a foreign lottery that doesn’t exist to nefarious people giving shoppers the chance to earn a high rate of return on an unheard-of investment, innocent people fall prey to phone scams every day. Over the course of a typical year, thousands of individuals lose money to scammers who use 800 telephone numbers. The losses consumers incur can range from a few dollars to all their savings…. Read more »
Before you spend time thinking about how to combine traditional and online marketing strategies, you need to understand the differences that exist between them. When you recognize how conventional and digital marketing techniques differ from one another, it’ll be easier for you to integrate traditional and online marketing tactics seamlessly.
Traditional marketing is often referred to as outbound or offline marketing. It typically involves advertisements such as radio or television commercials, billboards, print ads and direct mail. Traditional marketing is considered passive while internet marketing is often designed to do more than just inform consumers about products and services…. Read more »
In essence, a vanity phone number is an alphanumeric telephone number that you can use as a marketing tool to relay information about your business. A vanity number such as 1-800-FLOWERS defines what a business does while making the company’s phone number indelible in the minds of consumers.
The biggest benefit of having a vanity phone number is that it’s easy for shoppers to remember. A recent study showed that vanity 800 numbers have a 75.4 percent higher recall rate compared to numeric toll-free numbers. Because vanity numbers normally require consumers to remember one or two words that communicate something about your business instead of a string of unrelated numbers, shoppers can make a connection between your phone number and business. This makes it easier for them to remember your vanity phone number and how using it can benefit them…. Read more »
Ad buyers are expected to spend up to $9 billion on TV advertising in 2017. Surprised? You might be if you’ve been hearing the common refrain of “TV advertising is dead”. But the truth is that TV advertising is proven to have the highest ROI in terms of both sales and awareness. In fact, a study from Neustar looked into a wide variety of industries over seven years and discovered that for every $1 million invested, TV advertising has a lift that is 7 times better than paid search and 5 times better than online display advertising…. Read more »
It is easy to go online and find a great number of articles with statistics on the growth of online advertising and the (alleged) decline of traditional advertising. Concerning, right? But look closer and you will see virtually all of these statistics are about how more companies are sinking their money into online-only advertising strategies, with little to no information on whether or not this method actually works. And there’s a simple reason for that: It doesn’t.
Yet what you WILL find are numbers on how many people are installing ad-blockers to keep from seeing online advertisements. Spoiler Alert – It’s a lot. And no wonder, with studies showing that 75% of people greatly dislike pop-up ads and other such online advertisements, finding them obstructive and intrusive. People are doing whatever they can to avoid these marketing techniques, rendering the investments so many companies are putting into them pointless…. Read more »
The word “traditional” can mean different things to different people. For some, it can bring to mind something customary with a strong history. But for others, it can evoke feelings of being stuck in the past and an unwillingness to change with the times. The latter reason is why many businesses are wary of still using traditional advertising, fearing that they will be passé and ineffective if they don’t switch over entirely to digital.
But evidence shows traditional advertising still holds a great deal of value, even amidst all of the digital advertising strategies that we continue to see. Here are three reasons to make sure traditional advertising remains a part of your strategy…. Read more »
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