Turn Calls into Sales with Interaction Analytics
That’s why it’s so important to be aware of how employees handle inbound calls. Call recording is a commonly used tool, but listening to every individual conversation can be time-consuming. Fortunately, with an interaction analytics solution, you can quickly and easily obtain valuable information from each call. Here are just some of the benefits interaction analytics provide:
An interaction analytics solution includes tools that scan each phone conversation to detect specific words and phrases. This provides insights into why callers have a negative or positive reaction. And speech to text transcriptions can make the process even more convenient…. Read more »
5 Ways to Use Call Tracking Software to Shape Future Advertising & Marketing Strategies
You’ve invested a large amount of time and money into your advertising campaigns to create the most effective strategies. But you haven’t come up with a way to measure the results. Or maybe the tools you’re using don’t quite “measure” up. Call tracking software is affordable, easy-to-use, and it can help you track the campaigns that are bringing in the most leads. This is ultimately the best way to shape future advertising and marketing campaigns.
When implementing a new marketing campaign, your goals should focus on a specific end-result: How much revenue will it bring in? How much will it increase sales? Once you’ve established this target, you can then determine the data needed to measure and evaluate a campaign’s performance…. Read more »
Traditional Advertising, Still Valuable in a Digital Landscape?
Here are just a few reasons traditional advertising is still valuable, especially when used alongside digital marketing efforts:
While branding is an important part of marketing and advertising, ultimately the goal is to create new business. In a digital world, that means driving more visitors to your company’s website. But they can’t do that if they don’t even know your name. Traditional advertising spots can help introduce you to potential customers and pique their interest. And the more variety in your traditional advertising, the higher your chances of getting people to look you up online. Or notice your web address on a billboard (or a surfboard billboard in some cases)…. Read more »
Using Call Tracking Metrics to Understand Your Audience
Advertising can be tricky. You want your ads to be clever, intriguing, and original, as well as seen (and responded to) by the right audiences. Many companies invest large amounts of money into outside market research on trends, demographics, and more to get a better sense of how they should present themselves. But it doesn’t have to be that complicated if you know how to use call tracking and call tracking metrics.
The truth is that your best source of marketing data is your incoming calls. Those callers are reaching out to you because of your advertising, so they are the people you want to focus on. And you can obtain invaluable knowledge about them by using a call tracking phone number in your ads. Call tracking metrics provide the data to answer the following questions:… Read more »
5 Ways Vanity Phone Numbers Bring in New Business During Hard Times
800response has always promoted the benefits of vanity phone numbers. But it is our comprehensive lead tracking and analytics solution that helps businesses optimize advertising efforts and provide exceptional customer experiences for every incoming call. We also understand that lead generation has to start somewhere, especially during an economic crisis.
That’s why we’re taking this opportunity to highlight the value of lead-generating vanity phone numbers. To begin, studies show that companies using vanity numbers as part of their marketing strategy see a 25-50% increase in incoming calls. So if your marketing team is looking for ways to boost inbound leads, here are 5 ways toll-free vanity phone numbers can bring in new business…. Read more »
How to Track Successful Ad Campaigns with Call Tracking Reports
A lot of time and money go into your ad campaigns, and you want to be sure they will produce the desired results. That’s just one of the many benefits of call tracking reports.
Call tracking reports give you the information you need to formulate effective ad strategies. By adding unique local or toll-free tracking phone numbers to all of your campaigns, you can receive valuable data on multiple call tracking metrics. This provides you with a complete overview of your call volume. … Read more »
Supporting Customer Service Departments in the Wake of the Coronavirus
Of course, even in normal circumstances, almost everyone has had a bad customer service experience. It’s bad enough when it happens then. But it’s especially bad for businesses already struggling, especially when people have more time on their hands to share bad reviews online. Fortunately, there are ways to ensure that customer service departments consistently provide excellent service to callers. Here are some common stumbling blocks, and their solutions.
Long wait times are arguably one of the biggest complaints from callers. Studies show that callers will hang up after a certain amount of time. What’s worse is that an already angry caller will either hang up and call back even angrier, or hang up and never call again. Without a way to retrieve missed calls, businesses will lose customers and potentially, new revenue…. Read more »
How to Qualify Inbound Leads for Marketing & Sales Teams
If you work in marketing or sales, your number one goal is to attract as many inbound leads as possible. But a large quantity of leads does not necessarily mean they are all high quality. And when your sales reps reach out to non-viable leads, they waste valuable time.
You’d be surprised by how much time you can save by qualifying inbound leads before they are assigned. With the proper lead qualifying process in place, your marketing team will have an easier time passing along sales qualified leads. Here’s quick guide on how to qualify inbound leads for marketing and sales teams…. Read more »
How Recording Calls Reduces Agent Attrition & Other Benefits
Business owners typically have 3 main goals. They want to ensure that employees have the tools needed to succeed, to provide an exceptional customer experience, and to maintain a positive brand image. Recording calls and using insights from customer interactions can achieve all of this.
Implementing a call recording solution has become standard practice for many businesses, yet its value often remains unknown. If you’re considering a call recording solution, or you’re already recording calls but haven’t explored all of its applications, here are just a few benefits of call recording. … Read more »
Taking the Mystery Out of Call Routing Software
When someone calls your business, you want to ensure that the caller will reach the person who can provide the best service for that caller’s particular needs. The best way to accomplish this is to implement call routing software. Call routing guarantees that each incoming call reaches the right business location, the right department, and the right person.
Call routing options have evolved over the years, and while this is certainly a good thing, it can be confusing for companies looking into call routing for the first time. How do they know which routing system is best for them and for their customers?… Read more »