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Integrating the Latest Digital Marketing Trends With Time-Tested Traditional Methods

The days of physical signage and big roadside billboards have fallen by the wayside. At least, that’s what some people in the industry would like you to believe.

Ultimately, the best businesses can effectively integrate contemporary, digital marketing techniques — like websites and social media — in with time-tested elements like billboards to create engaging content that drives leads. If you’re hunting for some advice on how to improve your usage of these methods, we have some tips for you…. Read more » 

Traditional Advertising Trends for 2019

A new year has begun, and businesses across the country are looking for creative ways to increase revenue. Traditional advertising is often looked over, but there are many reasons to consider traditional ads. Studies show 35% of companies are planning to boost their ad spend in 2019, with nearly half intending to increase their ad allocation for traditional marketing mediums, such as radio and television. If you’re creating your marketing strategies for the new year, these traditional advertising trends will influence your success in 2019…. Read more » 

Lead Generation and Marketing Strategies for Independent Contractors

Last week, we introduced our 3-part blog series on marketing yourself as an independent home improvement contractor. This week we’ll discuss lead generation and marketing strategies for independent contractors.

Whether you’re just starting out as a home improvement contractor or you’re an old pro, it’s crucial that you know the best ways to market yourself and generate leads to build your business. There’s an overwhelming number of ways you can do this, but they may not all be equally effective…. Read more » 

Top Marketing Strategies for Lead Generation

If you own or manage a business, you’re probably constantly on the lookout for lead generation marketing tips. Trying to figure out how to generate more leads and how to maximize lead generation aren’t easy tasks, after all, especially in today’s changing, increasingly global marketplace. To make matters even more challenging, finding credible B2B lead generation marketing tips can be frustrating because reliable marketing authorities often cite different mediums as the most effective sources for qualified sales leads…. Read more » 

Phone Calls vs. Web Leads – Which Are More Valuable?

Marketers face a litany of tools to improve business performance, generate more leads, and grow their business.  Often though, they are not given good direction on how to incorporate all of those tools into their multi-channel strategy so that they work together to deliver optimal leads to their sales force.

Connecting with customers and building relationships is increasingly important in order for businesses to compete and survive in today’s increasingly competitive marketplace.  Connections can be made online through Twitter, Facebook, live chat and other social outlets, but live phone conversations are often more productive and a better way to build relationships with customers.  And so, encouraging customers to contact a business by phone, to have a live conversation, still plays an extremely important role in advertising strategies…. Read more »