Archive for Marketing Effectiveness

Growing Your Business in a Local Market

While the trend is often relegated to food, “buying local” has become a significant credo for all kinds of shoppers. People are rejecting national brands and choosing businesses that help form the backbone of their communities. This movement is born out of more than a desire to “throwback” to the good old days. Consumers genuinely believe in the benefits of going local, and that creates a significant opportunity for small businesses.

However, giant conglomerates still generate their fair share of revenue, so you’ll need to take a proactive approach if you want to establish yourself as a pillar of the community…. Read more » 

3 Pros of TV Advertising That May Surprise Digital Marketers

You don’t need market research or published studies to know that people watch a lot of TV in this country. But if you do want some stats, here are just a few.

Given these facts, it’s no surprise that TV advertising takes a big piece of the marketing pie for large, well-established companies. Successful businesses from almost every industry use some form of TV advertising to attract new customers. What’s surprising is the fact that many companies and digital marketers don’t see the value in TV advertising. Here are 3 reasons why they should…. Read more » 

Integrating the Latest Digital Marketing Trends With Time-Tested Traditional Methods

The days of physical signage and big roadside billboards have fallen by the wayside. At least, that’s what some people in the industry would like you to believe.

Ultimately, the best businesses can effectively integrate contemporary, digital marketing techniques — like websites and social media — in with time-tested elements like billboards to create engaging content that drives leads. If you’re hunting for some advice on how to improve your usage of these methods, we have some tips for you…. Read more » 

Companies Step Away from Digital Ads & Step Up Marketing

In 2017, corporate juggernaut Procter & Gamble shocked everyone by announcing it was cutting hundreds of millions of dollars from its digital advertising spend. Instead, P&G chose to invest that money into more traditional forms of advertising, such as television and radio. Reports show that P&G spent 6.7 million dollars on radio advertising in the first half of 2017 alone (6 times more than the first half of 2016). And the trend continued through 2017, with radio ad spending for Q3 increasing 96% over Q2…. Read more » 

How to Plan a Successful Media Buying Strategy

Once you have a marketing and advertising campaign ready to go out into the wild, where do you go next? What’s your media buying strategy? Will you go with traditional or digital media? Your strategy should already include your goals, campaign specifications and which media channels (TV, billboard, radio, etc.) will work best to meet that. Your next step is vendor coordination.

Often, what seems most confusing in a media buy is coordinating all the offers each vendor presents to you. Do they meet your needs for the campaign? Are the cost-effective to your budget? For each channel, you need to asses exactly what they will be offering you and how closely their offerings match up to your goals. You may find that one vendor suites all your needs – or a host of vendors fill different gaps in your strategy. Once selected, though, more decisions arise…. Read more » 

Quick Marketing Wins for the Independent Home Improvement Outfit

Welcome to the final post in our 3-part blog series on how to market yourself as a home improvement independent contractor. This week, we’ll cover some quick marketing wins that can be applied to any small business.

Some marketing strategies are large-scale and designed to bring about gradual results. These strategies are essential for the long-term growth of your business, but they tend to require a lot of time and effort. You also want to implement some strategies that aren’t so time-consuming and have the potential to deliver more immediate results. When a marketing tactic is easy to apply and can provide an instant benefit, it’s known as a quick win…. Read more » 

Lead Generation and Marketing Strategies for Independent Contractors

Last week, we introduced our 3-part blog series on marketing yourself as an independent home improvement contractor. This week we’ll discuss lead generation and marketing strategies for independent contractors.

Whether you’re just starting out as a home improvement contractor or you’re an old pro, it’s crucial that you know the best ways to market yourself and generate leads to build your business. There’s an overwhelming number of ways you can do this, but they may not all be equally effective…. Read more » 

Marketing Yourself as an Independent Home Improvement Contractor

Working as an independent home improvement contractor can be a great way to do what you do best and what you love doing, all while maintaining a high level of control over your own work schedule. Another desirable aspect of this profession is that your skills are, and will always be, in demand. After all, as long as people own homes, there will be a need for home improvement projects. The total amount of money spent on home improvement projects in the U.S. has grown over the years. In 2015, it was about $340 billion. So, there’s plenty of demand for your skills…. Read more » 

Why Companies Should Avoid Digital-Only Advertising

In 2017, advertising giant Procter & Gamble slashed its digital ad spending by over $200 million. This came as a surprise to many people. Digital-only advertising is often touted as the wave of the future, and a company that’s as trendy as P&G would presumably want to be part of it. But after doing extensive research on their digital ad spend, P&G reached a clear conclusion: It was a waste of money. In fact, drastically cutting it had very little effect on the company overall…. Read more »