Archive for Marketing Strategy

3 Custom Reports to Boost & Convert Inbound Leads

No two businesses are exactly the same. That’s why your lead generation, tracking, and analytics tools should be customizable. At 800response, our solutions provide users with the flexibility to customize reports to meet their unique business needs. Here are just three reports from 800response that can be adapted to help you get more inbound leads, and turn them into customers.

Whether you want to route calls to different locations or within the office, 800response has you covered. We can route incoming calls to the nearest office site based on the caller’s zip code or area code. We also offer geo-based call routing, which identifies the physical location of callers and routes them accordingly (very handy for cell phone calls). … Read more » 

Beyond Call Metrics: Caller Insights for the Marketing Manager

Recently, we discussed call tracking metrics, and which ones you should be using in your campaigns. For many marketing managers (or VPs of Marketing, Marketing Directors, etc), any insight into what will ultimately be a successful marketing/advertising/promotions campaign is critical. Now it’s time to get a little more granular with the planning stage.

Call volume trends and consumer profiles can provide useful insights if you know what to look for. Here are a few trends to watch and how they can help you improve marketing campaigns:… Read more » 

Qualify and Manage Leads with Consumer Profiles

Call tracking data is a great tool to use for this first step. This data includes caller demographics, such as callers’ names, addresses, home value, and more. But what if you could obtain even more detailed data?

You can with Consumer Profiles. This feature provides access to more in-depth information on your inbound leads to gain a comprehensive understanding of every new prospect. Once you have this information, you can determine the best way to turn those prospects into customers. Consumer profiles can help manage leads in the following ways:… Read more » 

Traditional Advertising, Still Valuable in a Digital Landscape?

Here are just a few reasons traditional advertising is still valuable, especially when used alongside digital marketing efforts:

While branding is an important part of marketing and advertising, ultimately the goal is to create new business. In a digital world, that means driving more visitors to your company’s website. But they can’t do that if they don’t even know your name. Traditional advertising spots can help introduce you to potential customers and pique their interest. And the more variety in your traditional advertising, the higher your chances of getting people to look you up online. Or notice your web address on a billboard (or a surfboard billboard in some cases)…. Read more » 

Using Call Tracking Metrics to Understand Your Audience

Advertising can be tricky. You want your ads to be clever, intriguing, and original, as well as seen (and responded to) by the right audiences. Many companies invest large amounts of money into outside market research on trends, demographics, and more to get a better sense of how they should present themselves. But it doesn’t have to be that complicated if you know how to use call tracking and call tracking metrics.

The truth is that your best source of marketing data is your incoming calls. Those callers are reaching out to you because of your advertising, so they are the people you want to focus on. And you can obtain invaluable knowledge about them by using a call tracking phone number in your ads. Call tracking metrics provide the data to answer the following questions:… Read more » 

5 Ways Vanity Phone Numbers Bring in New Business During Hard Times

800response has always promoted the benefits of vanity phone numbers. But it is our comprehensive lead tracking and analytics solution that helps businesses optimize advertising efforts and provide exceptional customer experiences for every incoming call. We also understand that lead generation has to start somewhere, especially during an economic crisis.

That’s why we’re taking this opportunity to highlight the value of lead-generating vanity phone numbers. To begin, studies show that companies using vanity numbers as part of their marketing strategy see a 25-50% increase in incoming calls. So if your marketing team is looking for ways to boost inbound leads, here are 5 ways toll-free vanity phone numbers can bring in new business…. Read more » 

How to Qualify Inbound Leads for Marketing & Sales Teams

If you work in marketing or sales, your number one goal is to attract as many inbound leads as possible. But a large quantity of leads does not necessarily mean they are all high quality. And when your sales reps reach out to non-viable leads, they waste valuable time.

You’d be surprised by how much time you can save by qualifying inbound leads before they are assigned. With the proper lead qualifying process in place, your marketing team will have an easier time passing along sales qualified leads. Here’s quick guide on how to qualify inbound leads for marketing and sales teams…. Read more » 

Why Can’t We Be Friends? Benefits of Joining Traditional and Digital Advertising

Meanwhile, digital marketing advocates view traditional advertising as obsolete and no longer effective. To them, using offline advertising is a sign that a company is stuck in the past. Clearly these two strategies are too different, right?

Wrong.

The truth is that digital and traditional advertising can not only work together, but the combination is shown to yield great results. A digital-traditional marketing mix can benefit businesses in the following ways:… Read more » 

Growing Your Business in a Local Market

While the trend is often relegated to food, “buying local” has become a significant credo for all kinds of shoppers. People are rejecting national brands and choosing businesses that help form the backbone of their communities. This movement is born out of more than a desire to “throwback” to the good old days. Consumers genuinely believe in the benefits of going local, and that creates a significant opportunity for small businesses.

However, giant conglomerates still generate their fair share of revenue, so you’ll need to take a proactive approach if you want to establish yourself as a pillar of the community…. Read more » 

5 Simple Productivity Tips for Small Business Owners

For small business owners running their business on a limited budget, it isn’t easy to stay within your means while expanding your market. The good news is that by increasing your company’s overall productivity, you can quickly grow your operations and your reputation.

This week, we have some advice on how to make these goals attainable. Here are five productivity tips for small business owners to help you grow your business.

If you feel like you never have enough time to complete your desired tasks and goals, try organizing your time a little more efficiently. Begin with honest introspection and a detailed look at how everyone within your company spends their current amount of allotted time…. Read more »