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Why Can’t We Be Friends? Benefits of Joining Traditional and Digital Advertising

Meanwhile, digital marketing advocates view traditional advertising as obsolete and no longer effective. To them, using offline advertising is a sign that a company is stuck in the past. Clearly these two strategies are too different, right?

Wrong.

The truth is that digital and traditional advertising can not only work together, but the combination is shown to yield great results. A digital-traditional marketing mix can benefit businesses in the following ways:… Read more » 

Part 2: How to Market to Different Generations Without Gimmicks

Understanding which generations respond to a certain medium helps businesses market to different generations. IF you read our previous post on marketing to different generations, you learned what types of media Baby Boomers and Generation Xers respond to the most. In this post, we cover Millenials and Generation Z.

The Millennial generation was born between 1981 and 1996, and is currently the largest generation, with 80 billion people having $170 million in purchasing power. Yet Millennials are also considered the hardest generation to market to by many businesses, as they were the first generation to completely adopt the internet, giving them both a shorter attention span and the desire for a more personalized experience from advertisers…. Read more » 

Top Marketing Strategies for Car Dealerships

The success of a car dealership is generally placed on sales. Dealerships are a dime a dozen and present in nearly ever shopping center plaza. Car salespeople are expected to sell and maintain healthy profit margins. However, without prospective customers wandering through the front door, the process of selling becomes long, costly, and resource intensive. Help your sales staff spend less time bringing people in the door and more time helping them with the top marketing strategies for car dealerships…. Read more » 

Best Local Advertising Strategies for Small Businesses

Before you jump into any tactics, you must first set a goal and set a budget. Without a goal, you will never know where your efforts are going to. Try setting SMART goals (specific, measurable, actionable, relevant, time-bound). These goals give you not only a measure to strive for, but accountability. You will also want to hold yourself accountable to a budget. Pairing each goal with a budget will help you understand your return on investment and if that goal is truly working.

After setting your goals, you should take time to:… Read more »