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Increase Response Rates by Letting Customers Know You Care

One of the primary goals any business has for its ad campaign is to increase response rates. Having an 800 number tells your customers right away that you care about them and in a time when customer service is a major competitive advantage, that number gives you the edge you need to stay ahead of the competition.

A Vanity 800 number also puts your customer at ease about the cost of their call. All kinds of new area codes are being introduced around the country, often resulting in consumers unsure of where their call is going and how much it will cost. These concerns usually end in lost sales. An 800 number reassures them that the cost is free and the call is simple. Most people know 800 numbers and “toll free” are synonymous. That explains why 800 numbers are so much more effective than the newer 877, 888, and 866 exchanges…. Read more » 

Empower Your Clients To Learn More About Their Customers

Do your clients know who their customers really are; like their call patterns, purchase trends, satisfaction level, household income and home value? Where do they tend to live? And, what time of day do they tend to call?

Call tracking services provide accurate insights to answer many of these business questions that run through the minds of your clients, and that are discussed during management meetings:

We have the tools you and your clients need to monitor your client’s advertising campaigns based on actual response rates with call tracking and call recording services…. Read more » 

Traditional & Digital Advertising – A Well-Rounded Mix

Advertising continues to evolve as digital options become more cost-effective, and human nature drives people to the web.  Marketing experts agree that advertisers should not completely abandon the use of traditional forms of advertising, like radio, television, outdoor and even newspapers. These forms of media are still prominent in the advertising mix.

TVB, the trade association of America’s commercial broadcast television industry, reported in 2012 that TV continues to be the best driver of automotive marketers, and that local TV stations are the biggest advertising category for the largest industry category that conducts TV advertising. The association reported that from January through September 2012, Chrysler committed 36% of its ad budget to local TV and saw a 14% boost in November unit sales versus November 2011 levels. Honda also increased its local TV ad spend by 38% and garnered a 39% sales bump. And, Subaru spent 95% more on spot television and was rewarded with a nearly 60% rise in November sales over 2011…. Read more » 

Use Call Recording to Capture Conversations with Customers

Great customer service is often the key to improving and growing your business, and is of course instrumental in providing a great customer experience.

Here are eight important statistics to keep in mind when you are considering a comprehensive call monitoring program with call recording and speech analytics technology:

1) According to a CEI Survey, 86% of buyers will pay more for a better customer experience. But only 1% of customers feel that vendors consistently meet their expectations. Source: Customer Experience: Is it the Chicken or the Egg, ForbesRead more » 

Build Your Business Reputation On Your 800 Vanity Numbers

Phone numbers have become much more than just a way for customers to contact a business. While that is one of their functions, using 800 vanity numbers has become an important marketing tool for businesses as well. If you’ve never considered utilizing the power of a vanity number for your company, you’ll find that it makes building your business reputation even easier.

First of all, customers appreciate knowing that a company has an 800 number. When that number is easier to remember, that makes it all the better. Customers relate 800 numbers to free phone calls. Even though many customers use cell phones or have unlimited long distance calling on their house phones, older customers especially appreciate them because they don’t have to worry that a phone call to your business is going to cost them a lot of money…. Read more » 

Maximize your Advertising Return on Investment with Available Vanity Numbers

When big corporations and long-established businesses snap up all the available vanity numbers, it is tough for start-up or small businesses to compete. Of course, this adage only holds true until a company steps up to the plate and levels the playing field. 800response is that company and you are now invited to get in line and hit your marketing home run.

800response is your one-stop-shop for highly desirable available vanity numbers. Contact us today to get your number, and get ready to maximize your advertising return on investment…. Read more » 

5 Reasons Why Voice Remains a Vital Channel

As published in Connections Magazine, June issue…

This article gives a great overview as to why voice communication with customers, meaning phone conversations, remains important to the nature of business today.

With all the fuss, excitement, and chatter about new media marketing channels – digital and mobile – it’s a wonder we can hear and think about anything else. But the voice channel remains a vital conduit for customer engagement, sales, and service. In fact, the digital marketing explosion, featuring tools such as push-to-call and mobile advertising, is actually driving more consumers to the phone. Companies therefore, have to keep the consumer phone-call process vibrant, dynamic, and effective…. Read more » 

Why Do Phone Calls Produce Better Leads?

Because a live conversation is always a stronger, more direct path to a sale.

How do we know this?  We have proof from businesses who advertise both their vanity 800 number and their web address as direct response mechanisms in their advertising materials.

“We use 1-800-NEW-FORD in our radio and TV ads because it is easy for people to remember. Phone calls are more valuable than online web leads. Having an inbound phone call eliminates a few steps and shortens the sales process.”Read more » 

Effectively Gauge the Success of Your Advertising with Call Tracking

If you are a business owner, office manager, or call-center supervisor, one of the most effective ways to gauge how well some of your marketing campaigns are working is through the use of top-notch call tracking software. If it’s something you haven’t fully investigated yet, just think of call tracking as the telephony equivalent of conversion tracking that you use for your company website.

Call tracking doesn’t record your actual conversations with customers, though a good call monitoring system can and maybe should be used in conjunction with call tracking to accomplish that. Instead, call tracking records more statistical-based information regarding your inbound customer contacts, such as:… Read more » 

Don’t Underestimate the Power of Call Tracking to Measure Ad Response

Imagine spending thousands with no way of measuring the results. Knowing how many leads a campaign generates empowers you to make informed decisions on future ad campaigns and media buys.

Real-time tracking and recording features provide you with the knowledge you need to make strategic decisions when it comes to advertising campaigns; whether it be decisions on creative elements, the offer, the call to action, or the media outlets you trust with your messages.

With a call tracking service you can home in on the fine details of who is calling your business, what their average household income is, their average home value, as well as when they are most likely to call…. Read more »