This is an interesting use-case of an automotive dealer who is successful at using a vanity number to bring in more calls from his TV ad campaigns, and then reviews the recorded calls using speech analytics technology to identify areas where they need improvement; what are callers looking for, how many calls do they get related to financing, what percent of their inbound calls are due to customer complaints, and what pricing strategies are their competitors using to lure customers…. Read more »
Audio mining technology is continuing to improve and call centers can take advantage of this software to help the bottom line. Audio mining can provide direction for improving training for employees, identifying process improvement opportunities and consequently improving customer service.
What is Audio Mining?
Audio mining is software that is programed to review recorded phone calls to recognize specific words and phrases; for example words such as “bill”, “calling back”, “ask my supervisor” or “I don’t know”. Specific words and phrases can be identified in recorded conversations, and then categorized by the speech analytics technology into groups, such as “marketing”, “sales” or “customer service”. Because it is a software program, a large amount of information that is contained within the recorded calls can be scanned and analyzed much faster than if a person were to manually listen to recorded calls in their entirety…. Read more »
Implementing call recording that is enabled with speech analytics technology into daily operations provides enormous value to the business overall, as well as to the many departments within a company that field incoming calls, which hold a wealth of valuable business information. With a vanity number, your business will get more incoming calls. Then, call recording and speech analytics technology will allow you to search and analyze calls for key content that will deliver additional business intelligence and close knowledge gaps, all while making your business more successful and profitable…. Read more »
Marketers face a litany of tools to improve business performance, generate more leads, and grow their business. Often though, they are not given good direction on how to incorporate all of those tools into their multi-channel strategy so that they work together to deliver optimal leads to their sales force.
Connecting with customers and building relationships is increasingly important in order for businesses to compete and survive in today’s increasingly competitive marketplace. Connections can be made online through Twitter, Facebook, live chat and other social outlets, but live phone conversations are often more productive and a better way to build relationships with customers. And so, encouraging customers to contact a business by phone, to have a live conversation, still plays an extremely important role in advertising strategies…. Read more »
Are you trying to find an easy way to brand your business? Choose a custom 800 vanity number and stand out from the crowd in your specific industry.
Vanity numbers are significantly easier for callers to remember than numeric phone numbers. So, why be a plain Jane when you can stand out?
When you’re watching a commercial on TV about flowers and the vanity number pops up, 1-800-FLOWERS®, you’re more likely to remember it later in the day to give them a call and place an order. Do you have some old furniture and other items lying around the house? I bet you’ll remember that 1-800-GOT-JUNK® is just the place you need to call to get that taken care of. It’s a proven fact that 75% of calls placed are recalls based off of memory alone…. Read more »
There are hundreds of powerful vanity 800 numbers available, despite the rumblings that the availability of vanity 800 numbers has been depleted.
Here are some valuable numbers, for example:
Do you have a vanity number in mind for your business? One you’ve been looking for and have been told that it’s not available? If so, use our online directory to search for the vanity number – just type it into the search box. Or, contact us and an Account Manager will help you identify the best number for your business based on business type, products you sell, services you offer, your company name, etc…. Read more »
With a vanity 800 number, you get more incoming calls as a result of your advertising. But, you have to make sure you put the vanity number in your ads! All of them….like radio, television, print, outdoor billboards, bus wraps, fleet vehicles, etc.
Once you start doing that, and getting more calls, you need to have a monitoring system in place so you can keep track of what the customer experience is like so you can make improvements and elevate your business to the highest level, improve operations, and revenue…. Read more »
A little homage to St. Valentine…
And, with a vanity number, you show homage to your customers.
Why?… Read more »
BURLINGTON, VT – February 18, 2013 – 800response, the leading provider of Custom 800 numbers (also known as vanity 800 numbers) and web-based call tracking, announced today the winners of the 2012 Bull’s-Eye Ad Awards. The annual advertising awards program honors creative use of vanity 800 numbers like 1-800-NEW-WINDOWS and 1-800-NEXT-STEP in customers’ advertising campaigns.
2012 Bull’s-Eye Advertising Awards – 1st Place Finishers:… Read more »
This week’s articles are continuing on the common challenges faced by businesses of all sizes and industries when it comes to capturing, analyzing and acting on customer and market data that is contained within customer conversations – or live phone conversations with customers.
As a reminder, the seven common challenges are:
1. Improve Customer Satisfaction… Read more »