Improve Return On Investment Using the Phone
Recently, a Harvard Business Review site discussed the value of using a phone instead of relying on email. They stated:
“If you want to be innovative today, if you want to take a risk, if you want to exercise your courage, try calling someone with whom you have an issue to discuss…. Discover this remarkable device called the telephone. It will give you a serious competitive advantage.”… Read more »
Outdoor Advertising Growth Continues Over Three Years
Outdoor advertising continues to grow – which is a good sign if you’re advertising with a vanity 800 number and you want to reach people with vehicle signs, billboards, truck wraps, bus wraps, subway ads, and any other form of outdoor!
According to the Outdoor Advertising Association of America (OAAA), out of home (OOH) advertising revenues rose 5% in the second quarter of 2013 compared to the same period in 2012, accounting for nearly $2.2 billion. Revenue for the first half of 2013 reached nearly $3.7 billion…. Read more »