As published in Connections Magazine, June issue…
This article gives a great overview as to why voice communication with customers, meaning phone conversations, remains important to the nature of business today.
With all the fuss, excitement, and chatter about new media marketing channels – digital and mobile – it’s a wonder we can hear and think about anything else. But the voice channel remains a vital conduit for customer engagement, sales, and service. In fact, the digital marketing explosion, featuring tools such as push-to-call and mobile advertising, is actually driving more consumers to the phone. Companies therefore, have to keep the consumer phone-call process vibrant, dynamic, and effective…. Read more »
Because a live conversation is always a stronger, more direct path to a sale.
How do we know this? We have proof from businesses who advertise both their vanity 800 number and their web address as direct response mechanisms in their advertising materials.
“We use 1-800-NEW-FORD in our radio and TV ads because it is easy for people to remember. Phone calls are more valuable than online web leads. Having an inbound phone call eliminates a few steps and shortens the sales process.”… Read more »