But how do you use call tracking with local 800 numbers? This post will tell you everything you need to get started.
There are several ways to track campaign performance, depending on the type of advertising you use and the call-to-action (CTA) in your ads. For example, if you run online ads, like pay-per-click (PPC) campaigns or banner ads, you can use unique toll-free numbers to track clicks and incoming calls. But, if you run traditional ads, like radio or billboard campaigns, you’ll want to use a more memorable phone number. … Read more »
So we wanted to share some ways your business can use 800response to generate more sales in the new year. Here are five simple tricks to attracting new customers in 2022.
To have a successful business, it is imperative that you give people an easy way to contact your business immediately after hearing your commercial or seeing your ad. The best way to do this is with a toll-free vanity number. Initiating a phone call with a memorable number means you are one step closer to a sale. … Read more »
If you are watching the news, you know winter weather is hitting and will continue to hit for several months. That means people will be needing help with furnaces, burst pipes, and similar services.
There are many companies who can fix furnaces, pipes, and help people out in the winter weather. However, if you are the person with pipes that have burst, do you want to have to look through the Internet for help? If the electricity is out, then that won’t work either.
Help people out this winter, and also improve return on your investment. Have a phone number that people can remember. When they are in the middle of a crisis caused by winter weather, they need a phone number that is easy to remember…. Read more »
Here at 800response, we’re fortunate to work with wonderful businesses who understand the power of using easy-to-remember response tools, or hooks if you will, as the call-to-action in their advertising campaigns. We recently spoke with two customers; one that has been with us for over 13 years, and another that we’ve had the pleasure of working with for just a few months.
Here’s what they tell us:
“The incoming calls we get are very valuable to us, and the increase in the number of calls we get each month by advertising with 1-800-NEW-RATE contributes greatly to our success. Customers can visit our website and contact us through the online form, but having live conversations with people is much better in this business. There are too many options and too much information to communicate to someone effectively over an email, so we prefer to talk to our customers to establish a relationship and provide the best service we can to meet their mortgage needs.”… Read more »
Recently, a Harvard Business Review site discussed the value of using a phone instead of relying on email. They stated:
“If you want to be innovative today, if you want to take a risk, if you want to exercise your courage, try calling someone with whom you have an issue to discuss…. Discover this remarkable device called the telephone. It will give you a serious competitive advantage.”… Read more »
Outdoor advertising continues to grow – which is a good sign if you’re advertising with a vanity 800 number and you want to reach people with vehicle signs, billboards, truck wraps, bus wraps, subway ads, and any other form of outdoor!
According to the Outdoor Advertising Association of America (OAAA), out of home (OOH) advertising revenues rose 5% in the second quarter of 2013 compared to the same period in 2012, accounting for nearly $2.2 billion. Revenue for the first half of 2013 reached nearly $3.7 billion…. Read more »
Human short-term memory is incredibly limited – most people can only retain seven items in their short-term or “working” memory. If you want to test someone’s short-term memory, give them a string of random numbers, like a phone number, and then ask them to repeat it. They can probably do it the first time, but if you give them a new string and ask them to perform some activity before repeating it back, they’ll likely have forgotten…. Read more »
Do your clients know who their customers really are; like their call patterns, purchase trends, satisfaction level, household income and home value? Where do they tend to live? And, what time of day do they tend to call?
Call tracking services provide accurate insights to answer many of these business questions that run through the minds of your clients, and that are discussed during management meetings:
We have the tools you and your clients need to monitor your client’s advertising campaigns based on actual response rates with call tracking and call recording services…. Read more »
Advertising continues to evolve as digital options become more cost-effective, and human nature drives people to the web. Marketing experts agree that advertisers should not completely abandon the use of traditional forms of advertising, like radio, television, outdoor and even newspapers. These forms of media are still prominent in the advertising mix.
TVB, the trade association of America’s commercial broadcast television industry, reported in 2012 that TV continues to be the best driver of automotive marketers, and that local TV stations are the biggest advertising category for the largest industry category that conducts TV advertising. The association reported that from January through September 2012, Chrysler committed 36% of its ad budget to local TV and saw a 14% boost in November unit sales versus November 2011 levels. Honda also increased its local TV ad spend by 38% and garnered a 39% sales bump. And, Subaru spent 95% more on spot television and was rewarded with a nearly 60% rise in November sales over 2011…. Read more »
As published in Connections Magazine, June issue…
This article gives a great overview as to why voice communication with customers, meaning phone conversations, remains important to the nature of business today.
With all the fuss, excitement, and chatter about new media marketing channels – digital and mobile – it’s a wonder we can hear and think about anything else. But the voice channel remains a vital conduit for customer engagement, sales, and service. In fact, the digital marketing explosion, featuring tools such as push-to-call and mobile advertising, is actually driving more consumers to the phone. Companies therefore, have to keep the consumer phone-call process vibrant, dynamic, and effective…. Read more »