Vanity Numbers Perform Well in Radio Advertising
Radio advertisers have just seconds to make an impression and deliver their message. So, giving the listeners something that will make an impression, something they will remember, is imperative to a successful radio campaign.
Research has uncovered that radio listeners recall words, like a vanity 800 number, much easier than a string of ten digits. Therefore, advertising a response tool like 1-800-NEW-CARS is the only solution if you want to reach your audience, and get them to remember you…. Read more »
Effectively Gauge the Success of Your Advertising with Call Tracking
If you are a business owner, office manager, or call-center supervisor, one of the most effective ways to gauge how well some of your marketing campaigns are working is through the use of top-notch call tracking software. If it’s something you haven’t fully investigated yet, just think of call tracking as the telephony equivalent of conversion tracking that you use for your company website.
Call tracking doesn’t record your actual conversations with customers, though a good call monitoring system can and maybe should be used in conjunction with call tracking to accomplish that. Instead, call tracking records more statistical-based information regarding your inbound customer contacts, such as:… Read more »