6 Simple Ways to Grow Your Business
Have you been researching ways to boost sales, billings and profits? Adding the most effective consumer response tool – an unforgettable toll-free vanity 800 number – to your advertising will get you there. Here’s how…
A vanity 800 number will:
1. Encourage consumer action and reinforce your product/service…… Read more »
Improve Return On Investment Using the Phone
Recently, a Harvard Business Review site discussed the value of using a phone instead of relying on email. They stated:
“If you want to be innovative today, if you want to take a risk, if you want to exercise your courage, try calling someone with whom you have an issue to discuss…. Discover this remarkable device called the telephone. It will give you a serious competitive advantage.”… Read more »
Vanity Numbers Perform Well in Radio Advertising
Radio advertisers have just seconds to make an impression and deliver their message. So, giving the listeners something that will make an impression, something they will remember, is imperative to a successful radio campaign.
Research has uncovered that radio listeners recall words, like a vanity 800 number, much easier than a string of ten digits. Therefore, advertising a response tool like 1-800-NEW-CARS is the only solution if you want to reach your audience, and get them to remember you…. Read more »
Short-Term Memory: Why 800 Vanity Numbers Are More Effective
Human short-term memory is incredibly limited – most people can only retain seven items in their short-term or “working” memory. If you want to test someone’s short-term memory, give them a string of random numbers, like a phone number, and then ask them to repeat it. They can probably do it the first time, but if you give them a new string and ask them to perform some activity before repeating it back, they’ll likely have forgotten…. Read more »
Custom 800 and Toll-Free Numbers for Advertising
Custom 800 numbers are a great way to build name recognition for your brand. Using custom vanity numbers in print, radio and television advertising gives you a competitive edge in your industry. Vanity numbers have, on average, a 75 percent higher recall than numeric phone numbers with the average consumer. That means when a potential customer is in need of a service – whether it’s an auto repair, landscaping service or a cake – they’re 75 percent more likely to call your custom 1-800 number than a competitor with a numeric phone number…. Read more »
Effectively Gauge the Success of Your Advertising with Call Tracking
If you are a business owner, office manager, or call-center supervisor, one of the most effective ways to gauge how well some of your marketing campaigns are working is through the use of top-notch call tracking software. If it’s something you haven’t fully investigated yet, just think of call tracking as the telephony equivalent of conversion tracking that you use for your company website.
Call tracking doesn’t record your actual conversations with customers, though a good call monitoring system can and maybe should be used in conjunction with call tracking to accomplish that. Instead, call tracking records more statistical-based information regarding your inbound customer contacts, such as:… Read more »
Many Ways to Increase Advertising Response Rates
As a successful business owner, you already understand the value of advertising. After all, how is your customer going to find you if they don’t know you exist? So, there are many ways to get your message out there and make your potential customers aware of your existence. However, the savvy business owner is the one who further understands how that advertising results in the most desirable return on investment (ROI). Therefore, the need arises to increase advertising response rates as much as possible…. Read more »