Are you hesitant to use vanity 800 numbers in your advertising because you think they are no longer relevant? Or do you think adding vanity numbers to your marketing mix is too much of an investment in time and money? If you answered yes to either question, you’re one of the many people who share common misperceptions about vanity 800 numbers.
But that’s okay, because we’re here to give you the inside scoop on using vanity numbers for your business. If you’re considering a toll-free or vanity 800 number for your advertising efforts, don’t let these common misperceptions deter you from reaping the benefits of vanity numbers…. Read more »
Call tracking numbers are easy to acquire and ideal for tracking the success of your advertising campaigns. Let’s say you already have some call tracking phone numbers, and you have strategically placed them in your various ads. Great!
Now what? Now you learn how to use them to your advantage. Here are a few simple ways to leverage call tracking numbers to boost sales and save your business money.
Call tracking numbers should always come with services that optimize your numbers. For instance, many call tracking vendors will provide you with basic caller details, such as name, address, and average household income (based on caller’s market area/area code). You can also get more detailed caller demographics like homeownership, marital status, and more with consumer profiles. … Read more »
US consumers prefer to resolve their customers service issues using:
The need for a new toll-free prefix (844 to be released in December 2013), along with millions of toll-free phone numbers that are already in use, plus a more effective way to communicate with a person are just a few of the justifications that phone calls and talking on the phone is still the number one way consumers in the U.S. want to handle their affairs.
What are you waiting for? Get a vanity 800 toll-free number for your business, use it in advertising, make it memorable and more people will call you, more often, and spend more money!… Read more »
Today, we now have five toll-free prefixes in order to accommodate the demand of toll-free numbers in the United States alone. Soon to come is the 844 toll-free prefix, which is set to be released by the SMS/800 on December 7, 2013. This means the market will be plump with millions of newly available toll-free phone numbers.
Why is this good? Because, we have depleted the resource of currently available toll-free numbers, and now advertising companies and marketers will have a new resource – 844 numbers that they can use in the advertising campaigns, DirectTV commercials, informercials, out of home (OOH) advertising, and more…. Read more »
Because a live conversation is always a stronger, more direct path to a sale.
How do we know this? We have proof from businesses who advertise both their vanity 800 number and their web address as direct response mechanisms in their advertising materials.
“We use 1-800-NEW-FORD in our radio and TV ads because it is easy for people to remember. Phone calls are more valuable than online web leads. Having an inbound phone call eliminates a few steps and shortens the sales process.”… Read more »
As a business owner, have you ever contemplated the historical path of toll-free numbers? Probably not, who would – it’s a marketing and business tool that has been around since the 1960’s, and one that we all take for granted at this point in the evolution of business.
But, without toll-free numbers, where would we be?
We wouldn’t have call centers and contact centers. We wouldn’t have amazing customer service stories the likes of what we hear from Amazon or Zappos. Those success stories would be hard to replicate over Twitter or Facebook, business tools that are inherently impersonal since the entire interaction is with a computer, not a person…. Read more »