The Future of Toll-Free Vanity Numbers
As a business owner, have you ever contemplated the historical path of toll-free numbers? Probably not, who would – it’s a marketing and business tool that has been around since the 1960’s, and one that we all take for granted at this point in the evolution of business.
But, without toll-free numbers, where would we be?
We wouldn’t have call centers and contact centers. We wouldn’t have amazing customer service stories the likes of what we hear from Amazon or Zappos. Those success stories would be hard to replicate over Twitter or Facebook, business tools that are inherently impersonal since the entire interaction is with a computer, not a person…. Read more »
Many Ways to Increase Advertising Response Rates
As a successful business owner, you already understand the value of advertising. After all, how is your customer going to find you if they don’t know you exist? So, there are many ways to get your message out there and make your potential customers aware of your existence. However, the savvy business owner is the one who further understands how that advertising results in the most desirable return on investment (ROI). Therefore, the need arises to increase advertising response rates as much as possible…. Read more »
When Should You Use a Vanity 800 Number, a Numeric Toll-free, etc.?
As a follow up to yesterday’s post, we wanted to share when it is best to use which type of phone number, as they all have their strengths.
Something to consider, when choosing which type of phone number to use in advertising strategies, is what type of media is being used in the campaign; radio, television, outdoor, print, or digital.
For broadcast media, like radio advertising, and for outdoor media like highway billboards, both of which are fleeting and “in the moment,” it is important to use a phone number that will be easy to remember at a later date, and which does not need to be written down. This is where a vanity 800 number will work best…. Read more »
What Types of Phone Numbers Are The Best Ad Response Tools?
The phone is the original direct response method and one that is still very much alive today. A recent study conducted by American Express Co. finds that 90% of respondents said they still want their inquiries handled by live representatives over the telephone. And, a BIA/Kelsey & Constat Local Commerce Monitor Wave study found that 65% of businesses rate phone calls as their highest quality lead source.
US consumers prefer to resolve their customers service issues using the telephone (90%), face to face (75%), company website or email (67%), online chat (47%), text message (22%), social networking site (22%) – Source: American Express 2011 Global Customer Service Barometer… Read more »
800 Vanity Numbers – The Easy Way to Get Noticed and Be Remembered
If given a choice between a company that has an easy to remember phone number and one that needed to be looked up, most consumers will go with the company that uses 800 vanity numbers.
If given some thought, it’s a lot easier to remember 1-800-MY-PIZZA than it is to remember 1-800-697-4992. That may sound like an easy number to remember but if someone is wanting to order a pizza the number may be on the tip of their tongue but they just can’t remember. So, they call 1-800-MY-PIZZA instead…. Read more »
Vanity Telephone Numbers Put The Customer First
One of the most important aspects of good customer service is demonstrating to the customer that you’re putting their needs first. Vanity telephone numbers offer you the chance to do that before the customer even contacts your business. Using a telephone number that the customer can easily remember increases the chance that they will pick up the phone and call you. But it also shows them that you care enough about serving them to give them an easy number to remember…. Read more »
Auto Dealer Uses Vanity Numbers, Call Analytics to Gain Customer Data
This is an interesting use-case of an automotive dealer who is successful at using a vanity number to bring in more calls from his TV ad campaigns, and then reviews the recorded calls using speech analytics technology to identify areas where they need improvement; what are callers looking for, how many calls do they get related to financing, what percent of their inbound calls are due to customer complaints, and what pricing strategies are their competitors using to lure customers…. Read more »
Business Value of Call Recording on a Vanity Number & Speech Analytics
Implementing call recording that is enabled with speech analytics technology into daily operations provides enormous value to the business overall, as well as to the many departments within a company that field incoming calls, which hold a wealth of valuable business information. With a vanity number, your business will get more incoming calls. Then, call recording and speech analytics technology will allow you to search and analyze calls for key content that will deliver additional business intelligence and close knowledge gaps, all while making your business more successful and profitable…. Read more »
Choose Your Vanity Number & Be Remembered
Are you trying to find an easy way to brand your business? Choose a custom 800 vanity number and stand out from the crowd in your specific industry.
Vanity numbers are significantly easier for callers to remember than numeric phone numbers. So, why be a plain Jane when you can stand out?
When you’re watching a commercial on TV about flowers and the vanity number pops up, 1-800-FLOWERS®, you’re more likely to remember it later in the day to give them a call and place an order. Do you have some old furniture and other items lying around the house? I bet you’ll remember that 1-800-GOT-JUNK® is just the place you need to call to get that taken care of. It’s a proven fact that 75% of calls placed are recalls based off of memory alone…. Read more »
Why Your Business Needs Speech Analytics on a Vanity 800 Number Line
With a vanity 800 number, you get more incoming calls as a result of your advertising. But, you have to make sure you put the vanity number in your ads! All of them….like radio, television, print, outdoor billboards, bus wraps, fleet vehicles, etc.
Once you start doing that, and getting more calls, you need to have a monitoring system in place so you can keep track of what the customer experience is like so you can make improvements and elevate your business to the highest level, improve operations, and revenue…. Read more »