Success in Radio Advertising with Vanity 800 Toll-free Numbers
According to a recent study, radio advertising reaches 77% of adults daily. A large part of this is due to radio being more available than the internet, with people being able to listen to the radio virtually anywhere they go, whether in the car, at work, outside, or at home.
Radio advertisers have just seconds to make an impression and deliver their message. So, giving the listeners something that will make an impression, something they will remember, is imperative to a successful radio campaign.
This is where an unforgettable vanity 800 phone number comes in handy. No matter how well-crafted your radio advertising is, you won’t have a good ROI unless you actually tell people what you want them to do. Some ad campaigns fall flat because they fail to include a call-to-action. For radio, the call to action needs to be memorable or people won’t respond because if they’re driving, or riding the subway, or walking and listening, they’re not going to be able to write it down. Vanity 800 numbers are an essential aspect of radio advertising because they don’t have to be written down to be remember – they’re inherently easy to remember.
Tip from the experts:
Hopefully, while people are driving and listening to the radio, they are not taking notes, so a memorable response tool is a must. When using a vanity 800 toll free number in radio advertising, be sure to mention the number at least twice – once in the beginning and again to close the spot. We have several customers who have been very successful using their Custom 800 toll free number in their jingles! Read more about the success of radio advertising, when it includes an easy-to-remember telephone number — like a vanity 800 phone number.
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