Stats

Stats on Vanity 800 Phone Numbers

Year-over-year, research proves that consumers have higher recall rates of vanity 800 phone numbers over numeric toll-free numbers and URLs.

Numerous business Success Stories and market research surveys show that the effective use of toll-free vanity 800 phone numbers in advertising can substantially increase consumer response rates compared to numeric phone numbers and website addresses.

More recent study findings include:

2011: Toll-free Vanity 1-800 Phone Numbers vs. Numeric Phone Numbers and URLs in Advertising

  • 75.4% Average Higher Recall Rate of Vanity 800 Numbers over Numeric Toll-free Numbers: After viewing sample ads with one of these response tools, consumers have significantly higher recall of vanity 800 numbers versus 10-digit toll-free numbers.
  • Consumers have a 57.6% Average Higher Recall Rate of Vanity 800 Numbers over URLs: Respondents find it easier to recall a vanity 800 number over a URL after listening to ads featuring both response tools.
  • 57% of survey respondents reporting that they prefer to dial a vanity 800 number over a local numeric phone number: Companies can ensure consumer satisfaction for the majority of the population their advertising reaches when they feature a vanity toll-free number as the response tool in their print advertisements.
  • When it comes to toll-free numbers, the 800 prefix is most widely known – recognized by almost 97% of respondents – as being toll-free: 888, 877, 866 and 855 have much lower recognition rates.

2009: Toll-free Vanity 1-800 Phone Numbers & URLs in Advertising – Consumer Recall and Response

  • 45% Higher Recall Rate of Vanity 800 Numbers over URLs: After viewing and listening to sample ads, consumers have significantly higher recall of vanity 800 numbers versus web addresses.
  • As Many as 40% Cite “Research the Competition” as their First Step After Visiting an Advertiser’s Web Site: An examination of multiple industries reveals that 17 – 40% of consumers will research the competition as their first step once they move on from an advertiser’s web site.
  • Of those who visit the web, less than 10% would communicate with the advertiser as their first step.

For more details on these research study findings, please browse our White Papers.

View Our White Papers

 

What Our Customers Are Saying

We’ve definitely seen a spike in the number of calls that come in as a direct result of our radio spots. By prominently featuring the vanity 800 number in our ads, we have a much better indication that the number is working to drive calls to our stores.

Dealership GM