Maximize Your Number

Optimize Ad Response With a Vanity 800 Number

Having an unforgettable vanity 800 number will go a long way toward improving response to your advertising. Making the most of this powerful marketing tool requires an active, measurable program.

Consider incorporating these strategies into all of your advertising campaigns:

Identify yourself with your product or service

Choose a Custom 800 number that tells people exactly what you do. A number like 1-800-NEW-CARS or 1-800-NEW-HOME will convey your story. We have numerous customers tell us that our vanity 800 numbers have helped them brand their business, build their credibility, and keep them top-of-mind with their customers.

“Now people automatically associate 1-800-ROOF-PRO with our services, and the “PRO” perfectly conveys that we are a professional and credible roofing company.” Read the full success story

“Our vanity number sets us apart from our competitors. When we answer the phone callers ask ‘Are you the 1-800-NEXT-WINDOW people?’ The number is now associated with our brand. We use it in all of our advertising, and it’s reassuring to know that people easily remember how to get in touch with us to make an appointment.” Read the full success story

Let your vanity 800 number guide the purchase decision

Phone numbers that incorporate words like NEW or NEXT provide callers with positive reinforcement. For example, using numbers such as 1-800-NEW-HOME or 1-800-NEXT-CAR can result in the creation of an emotional commitment to the call as soon as the prospective buyer picks up the phone and begins dialing.

Feature your vanity 800 number prominently in every campaign

It’s impossible to overuse this powerful tool. To drive more incoming calls, use a vanity 800 number in your television, radio, outdoor, print and direct mail campaigns. And, be sure to feature it prominently on your branded marketing materials like business cards, signs, and forms. Studies show that the longer and more often a number is used, the stronger the association becomes between the number and your product or company. View a vanity 800 number as an investment, and watch the return increase over time.

Keep a sharp eye on results

One of the advantages of activating a Custom 800 number with 800response is the ability to access a complete set of Real-time Call Tracking reports and Call Monitoring tools. Use your call data to monitor the effectiveness of your campaigns on a daily or even hourly basis. Our reports are designed to let you review call volumes by time of day and day of week, to pinpoint the most successful media and spots, and track your ROI and cost-per-lead.

Make incoming calls count

Take the necessary time to review call-handling procedures. Use our Call Recording service to evaluate the conversations your sales and service teams are having with your customers. Then, fine-tune training procedures in order to provide top-notch information and service to your customers.

What Our Customers Are Saying

This is the most incredible service ever. And it’s so easy. One time I sent a fax to some companies listed in the Yellow Pages – totally cold prospects – saying I had 1-800-NEW-VISION and 200,000 listeners. By the time I got back to my desk, the phone was ringing. 800response is a beautiful thing.

Cory Cuddeback – Agency Partner
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