Get More Valuable Leads with Incoming Phone Calls
Most businesses agree, building relationships is half the battle. That’s why having a customer on the phone is more valuable than a contact form.
We realize that the world of advertising is going to continue to move online, with digital options being more cost effective, and with human nature driving us to the web. But, we also know that phone calls are more valuable than online contact forms.
How do we know this? We have proof through our customers who advertise both their vanity 800 number and their web address as direct response mechanisms in their advertising materials.
- “We use 1-800-NEW-FORD in our radio and TV ads because it is easy for people to remember. Phone calls are more valuable than online web leads. Having an inbound phone call eliminates a few steps and shortens the sales process.”
- “When people call 1-800-NEW-HEALTH we are able to turn those phone leads into sales about 50% of the time. Insurance is a complicated topic, and although people can get information online, it is easier for them to speak with an agent who can explain the details more thoroughly.”
- “We saw a significant increase in calls once we started advertising 1-800-NEXT-CAR – at least a 30% increase, maybe more. Our sales teams now close approximately 1 in 4, or 25%, of our phone prospects, compared to web leads, which close just 12% of the time.”