Using Vanity Numbers in the Auto Industry to Beat the Competition

Beat The Competition With Custom Vanity Numbers For The Auto Industry

When Henry Ford rolled out the Model T in 1908, he probably had no idea how he would change the world, or how big the automobile business would become.  According to the National Automobile Dealers Association, there were at least 36,000 car dealerships in the US in 2016 [1], with new-vehicle sales reaching $995 billion [2].  And these numbers are predicted to grow in 2017.

With so many places to buy a new or used car, consumers have more options today than ever before.  Therefore, auto dealers know they need to do something to distinguish themselves from their competitors.  Using traditional advertising strategies is a great way to raise awareness of their company, but it’s just the first step.  The ultimate goal of a dealership is getting people to actually reach out to them so they can set up in-person appointments.  A strong call-to-action feature such as a memorable vanity number can help accomplish this goal.

Since a live conversation is proven to be a direct path to a sale, it comes as no surprise that the majority of businesses consider incoming calls to be the highest quality lead source.  Studies show that featuring an easy to remember vanity number such as 1-800-NEW-CARS in advertising has a 75% higher recall rate over numeric toll-free or local numbers, increasing incoming phone leads by up to 50%.  And the fact that people don’t need to struggle to remember a vanity phone number helps make their car-purchasing experience much more pleasant from the very beginning.

Competition in the auto dealership world can be fierce.  But with an unforgettable vanity number, a dealership can set itself apart and see better results with their marketing campaigns.  It’s a proven way to get more calls, more sales, and more profits.

Watch this short video to find out more about the innate value of using a vanity phone number!

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