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3 Ways to Make the Most of Your Customer Data

Here are 3 of those tools and how they can turn customer data into successful business strategies.

Let’s face it: Figuring out what customers want can be a challenge. Sometimes you get lucky and they tell you directly (even if it’s not always in the nicest way). And maybe a few will fill out a survey. But for the most part, it can be a bit of a guessing game. That’s why CallFinder offers searchable transcripts of all your recorded phone conversations…. Read more » 

7 Ways 800response Outperforms Google Ads Call Tracking

In our last post, we provided some tips on optimizing ad spend in 2021, and now with Q4 quickly approaching, marketers are taking stock of their ad campaigns and their budgets. Call tracking is by far one of the best ways to track campaign success and where to spend advertising dollars. For many companies, most of those dollars are spent on Google Ads, despite the fact that the cost-per-lead for Bing ads is much lower. But we’re not here to compare Google and Bing…. Read more » 

3 Tips to Optimize Ad Spend in 2021 and Beyond

If your business plans to invest more money into advertising this year, you should definitely have a strategy. Given the estimated increase in ad spend, it’s also vital that you know which ads get the best results to ensure your ROI. To help you do this, here are three tips for optimizing ad spend in 2021.

People who invest in the stock market are advised to “diversify” their portfolios. By the same token, businesses should diversify how they invest their marketing budgets. Studies show that a combination of online and traditional advertising yields the best results. … Read more » 

Grow Your Home Improvement Business with 800response and NAPAC

NAPAC contractors have access to an elite network of providers for marketing and other services. By providing access to these services, NAPAC helps its members grow their business while reducing costs. NAPAC offers a variety of benefits to its members. And as a NAPAC provider, 800response works with its members in the following ways:

NAPAC members receive exclusive lead generation tools for both on and offline marketing, plus lead generation training. At 800response, we provide the largest collection of toll-free vanity numbers available today. We know custom 800 numbers increase inbound leads because studies show that vanity numbers are 14 times easier for people to recall than numerical phone numbers. This increases inbound calls by 25 to 50% when used in multi-level advertising campaigns…. Read more » 

Creative Ways to Use Vanity Numbers in Your Branding

For instance, when customers compare brands, they are more likely to remember numbers like “1-800-GOT-JUNK” over “Bob’s Junk Removal.” Using a catchy vanity number connects your brand name with what you offer, and it connects you to your customers.

Therefore, choosing a catchy vanity phone number is critical to your branding, and your bottom line.

Although a standard toll-free number gives customers an easy way to contact your business, a memorable, custom phone number can also reflect the products, services, or even the benefits your business provides. Along with promoting your brand and your business, a custom 800 number can also increase sales. … Read more » 

Five Tricks to Optimizing Your Website for More Inbound Calls

Search Engine Optimization (SEO) is always changing. In fact, in 2021 alone, SEO experts predict several new trends businesses should pay attention to. This makes optimizing your website for inbound leads a moving target.

But while SEO will always change, your business phone number will likely stay the same. Optimizing your website to generate more inbound calls will always support your overall lead generation efforts. Before you can hone your marketing efforts, you need to generate more leads and sales. We can help with both, and we’ll show you how in this post…. Read more » 

How Data Can Make A Difference In Your Sales Presentations

For the longest time, we’ve believed that there were “good” salespeople and “bad” salespeople, but we weren’t able to quantify what made one good or bad. Thankfully, times have changed. We now know that anyone can be a good salesperson, as long as they’re given the right tools.

Recently, Ingage sat down with 800response and Kohler to talk about how data revolutionizes the modern market today and how to use data to change the way your company runs – especially with your sales presentations…. Read more » 

Uncovering Customer Concerns About COVID: How Kohler Used CX Insights from CallFinder to Get Ahead of the Pandemic

With that in mind, we recently co-hosted a webinar with Ingage and Kohler Senior Sales Executive, Neil Jochman, to discuss how Kohler uses data to optimize business strategies and monitor customer interactions. This post will focus on how Kohler used customer analtyics data from CallFinder to uncover and respond to customer concerns about COVID…. Read more » 

Home Improvement Companies: Must-Know Tips for Measuring Advertising Success

But how can they know which marketing campaigns are actually getting the desired results? With so much data available to marketers today, making informed decisions can feel nearly impossible. Here are a few tips every home improvement company must know to guarantee advertising success.

Even as the demand for home improvement services grows, strategic ad placement is crucial to keeping up with the competition. Call tracking tools provide vital data on each incoming call, revealing the campaigns with the best outcomes. … Read more » 

800response Partners with Ingage to Deliver Data That Makes a Difference to Companies Like Kohler

800response is pleased to announce our new partnership with Ingage, creators of the industry-leading sales enablement platform, the Ingage Suite.

This partnership was sparked by what we saw as a growing need for marketers and sales leaders to have an easier way to understand and use data. Ultimately, we wanted to help companies use data to drive actionable results across the entire organization while providing managers with the tools to build a better analytics process from the call center to in-home sales. And together, we are helping home improvement businesses more accurately target and track marketing efforts, and measure the customer experience – all with a goal of growing revenue…. Read more »