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Comparison of Vanity Numbers and Traditional Numbers: What’s the Difference?

As a business owner, you know successful marketing involves converting consumers into inquirers, and then converting those inquirers into paying customers. While that may be the goal of your marketing campaign, it doesn’t necessarily mean you’ll be successful at achieving your objective.

To be successful, your marketing message must rise above the advertising “noise” from other businesses, including your direct competitors. In the 1970s, the average consumer was exposed to just 500 marketing messages per day. Today, they’re exposed to ten times that number, so it’s easy to understand how difficult it can be to make your advertisements stand out from the pack…. Read more » 

Using Vanity Numbers in the Auto Industry to Beat the Competition

When Henry Ford rolled out the Model T in 1908, he probably had no idea how he would change the world, or how big the automobile business would become.  According to the National Automobile Dealers Association, there were at least 36,000 car dealerships in the US in 2016 [1], with new-vehicle sales reaching $995 billion [2].  And these numbers are predicted to grow in 2017.

With so many places to buy a new or used car, consumers have more options today than ever before.  Therefore, auto dealers know they need to do something to distinguish themselves from their competitors.  Using traditional advertising strategies is a great way to raise awareness of their company, but it’s just the first step.  The ultimate goal of a dealership is getting people to actually reach out to them so they can set up in-person appointments.  A strong call-to-action feature such as a memorable vanity number can help accomplish this goal…. Read more » 

How an 800 Number Fits Into Your Marketing Campaign

If you’re about to embark on a new marketing campaign, you may be wondering what you can do to affordably boost the success of your campaign. If this is the case, you should consider contacting 800response and obtaining a memorable 800 number.

A custom 800 number will fit into your marketing campaign because it enables you to use your phone number to define your brand. When you think of vanity 800 numbers such as 1-800-FLOWERS and 1-800- CONTACT, you know exactly what to expect when you dial those numbers. If you dial the first one, you’ll be able to order flowers for any occasion. You can order contacts simply by dialing the second vanity number…. Read more » 

What Makes a Good Vanity Number?

Does your company rely on phone and display advertising to generate business? If so, you should consider getting a vanity number.

For years, savvy companies have used custom 1-800 numbers to leave an impression on consumers. These businesses know it’s not reasonable to expect people to remember a 10-digit string of numbers when they want to contact a company. That’s why they use unique 800 numbers that feature words instead.

With vanity 800 numbers having an average recall rate that’s 75 percent higher than numeric phone numbers, a catchy 800 number for your business can make your phone number unforgettable, making it more likely for consumers to contact your company when they’re ready to make a purchase…. Read more » 

The Continued Value of Traditional Advertising

As digital continues to become a strong presence in the advertising world, it is imperative to remember that traditional advertising remains very much relevant and effective.  Traditional advertising is still capable of producing millions of dollars in revenue, and has a more impressive ROI than online advertising alone.  Rather than being obsolete, traditional advertising demonstrates over and over again its inherent worth.

The continued success of traditional advertising can be summed up by the three R’s: Reach, Recognition, and Recall…. Read more » 

How to Tell a Vanity Number From a Scam Number

It’s happened to just about anyone who has a telephone. The phone rings, you start to answer it and then you notice you don’t recognize the number on your caller ID. Do you ignore the call, or should you answer and run the risk of being pestered by a salesperson — or even worse, a scammer?

Many people face this dilemma every day. With more and more legitimate businesses having access to caller ID spoofing technology (and the same technology being widely accessible to people with nefarious intentions), an increasingly larger number of individuals are left wondering if 800 numbers are safe…. Read more » 

Why Out of Home Advertising Remains Strong

Last year, Apple used a series of billboard advertisements to promote the camera capabilities of its iPhone 6 model – a marketing decision that proved highly successful. It may sound odd to hear of a technological pioneer such as Apple using a seemingly old-fashioned advertising method like a billboard, but the truth is that Out of Home (OOH) advertising has proven time and time again to be effective.  For each dollar spent on OOH advertising, an average of $5.97 is yielded in product sales.  In fact, OOH is shown to offer consistent ROI growth than other traditional advertising formats, despite OOH having less ad spend.  Here are just some of the reasons why Out of Home advertising is the only traditional media that demonstrates perpetual growth:… Read more » 

The Impact of Print Advertising

Businesses today are investing more money than ever in both online and email advertising campaigns.  While this may seem like a sensible idea, it is actually detrimental to their marketing efforts. Because the fact is that most people either ignore or completely delete advertisements they see while web surfing or receive in their inboxes.  How can advertising work if people won’t even look at it?  It can’t.

If businesses really want people to see their ads, they should utilize print advertising in their strategy.  It may seem basic (even too basic, compared to the technology available today), but studies show print advertising is far more effective than email or online advertising.  What makes it so? A few reasons:… Read more » 

Vanity vs Numeric Phone Numbers in the Home Improvement Industry

If you’re in the home improvement industry, you know how important advertising can be for your business.  Whether you’re just starting out, or have been in business for years, advertising is a key component in ensuring your company’s continued success.  After all, the competition can be fierce, so you want people to always think of your company first when they want work done.  Using an array of traditional advertising methods such as television, radio, and print are fantastic ways to make people more aware of your services…. Read more » 

Questions to Ask Your Call Service Provider Before Setting Up Call Tracking

The benefits of a toll-free vanity phone number are clear. It gives your business a phone number that’s easy to remember, which improves your chances of generating inbound business leads.

For many businesses, however, securing a vanity number is only the first step. There are many other tools and strategies you can utilize to ensure you’re getting the most from your custom phone number. One of these tools is call tracking.

Many companies offer call-tracking services, so it’s important to know what to ask vanity phone number providers when setting up a call tracking program. Whether you’re completely new to the concept, or have used similar tools in the past, you always want to make sure you have a good understanding of the complete services offered and how they can help you grow your business. For example, many call service providers offer additional call-handling services like advanced call routing applications, and call monitoring tools like call recording, missed call alerts, and automated call analysis…. Read more » 

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