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Why Out of Home Advertising Remains Strong

Last year, Apple used a series of billboard advertisements to promote the camera capabilities of its iPhone 6 model – a marketing decision that proved highly successful. It may sound odd to hear of a technological pioneer such as Apple using a seemingly old-fashioned advertising method like a billboard, but the truth is that Out of Home (OOH) advertising has proven time and time again to be effective.  For each dollar spent on OOH advertising, an average of $5.97 is yielded in product sales.  In fact, OOH is shown to offer consistent ROI growth than other traditional advertising formats, despite OOH having less ad spend.  Here are just some of the reasons why Out of Home advertising is the only traditional media that demonstrates perpetual growth:… Read more » 

The Impact of Print Advertising

Businesses today are investing more money than ever in both online and email advertising campaigns.  While this may seem like a sensible idea, it is actually detrimental to their marketing efforts. Because the fact is that most people either ignore or completely delete advertisements they see while web surfing or receive in their inboxes.  How can advertising work if people won’t even look at it?  It can’t.

If businesses really want people to see their ads, they should utilize print advertising in their strategy.  It may seem basic (even too basic, compared to the technology available today), but studies show print advertising is far more effective than email or online advertising.  What makes it so? A few reasons:… Read more » 

Vanity vs Numeric Phone Numbers in the Home Improvement Industry

If you’re in the home improvement industry, you know how important advertising can be for your business.  Whether you’re just starting out, or have been in business for years, advertising is a key component in ensuring your company’s continued success.  After all, the competition can be fierce, so you want people to always think of your company first when they want work done.  Using an array of traditional advertising methods such as television, radio, and print are fantastic ways to make people more aware of your services…. Read more » 

Questions to Ask Your Call Service Provider Before Setting Up Call Tracking

The benefits of a toll-free vanity phone number are clear. It gives your business a phone number that’s easy to remember, which improves your chances of generating inbound business leads.

For many businesses, however, securing a vanity number is only the first step. There are many other tools and strategies you can utilize to ensure you’re getting the most from your custom phone number. One of these tools is call tracking.

Many companies offer call-tracking services, so it’s important to know what to ask vanity phone number providers when setting up a call tracking program. Whether you’re completely new to the concept, or have used similar tools in the past, you always want to make sure you have a good understanding of the complete services offered and how they can help you grow your business. For example, many call service providers offer additional call-handling services like advanced call routing applications, and call monitoring tools like call recording, missed call alerts, and automated call analysis…. Read more » 

3 Ways Anyone Can Effectively Use Radio Advertising

Radio’s audience is bigger than ever before, with 9 times more people listening to traditional radio than satellite radio.  And with over 15,000 (and growing) full-power stations in the United States alone, it just makes sense for businesses to utilize radio as a prime advertising platform.  One business that recently took advantage of this opportunity was Home Depot.  At the start of the summer retail season, Home Depot launched a massive radio campaign.  The results?  Their latest financial report showed a revenue increase of 6% (compared to 4.3% of other home improvement stores) and the stores themselves outdid their own predicted sales by 4 to 5.5%…. Read more » 

How to Come up With the Best Vanity Number for Your Business

The more a business interacts with potential customers, the more likely it is to succeed. The challenge lies in increasing the number of those interactions or generating more inbound leads where the customer makes the initial outreach. One way to increase interactions is to develop a strategy to become the first company they think of when they need your service. This is possible.

One tried-and-true way for small- and medium-sized businesses to drive interactions with potential customers is utilizing custom toll-free vanity numbers (think 1-800-GO-FEDEX). These unique phone numbers are easy for potential customers to remember, and those potential customers will be more likely to call your business if you advertise an unforgettable 800 phone number because they know it’s toll-free, and it’s embedded in their minds through continuous promotion of the number as a response tool…. Read more » 

Improve Business with Speech Analytics

We all know that an unforgettable vanity 800 number is a great call-to-action for businesses to attain more quality incoming leads.  But once those calls start coming in, then what? The phone ringing is always a welcome sound, but it’s just the first step. What businesses must focus on next is making sure those calls lead to a satisfying conclusion – for both themselves and the caller.

However, businesses may find themselves struggling to get the results they want from their incoming phone leads. Whether it’s difficulty closing a sale, or even just convincing a prospective customer to come on site, it can be extremely frustrating to hang up the phone and not be able to figure out what went wrong.  And even with call recording allowing businesses to listen to the conversations to glean information, it can be a very time-consuming (and not always accurate) process…. Read more » 

Are 800 Numbers Outdated? No, Not Even Close!

If you wonder whether 800 numbers are obsolete, you should know that 800 numbers are still relevant in today’s marketplace. Even though they’ve been available for decades, 800 numbers are still needed by businesses competing in many industries, such as insurance, finance, education, health care and construction.

Because toll-free numbers are often associated with scams, they have a negative stigma attached to them in the minds of many consumers. This has led many business owners and managers to wonder if toll-free numbers really do matter anymore. While some entrepreneurs and business managers may ponder the usefulness of toll-free phone numbers, savvy businesspeople know toll-free numbers are still necessary because they provide a number of key benefits for both companies and consumers…. Read more » 

Are 800 Numbers Spam?

It’s unfortunate that many consumers wonder whether 800 numbers are spam when they appear in their caller ID feeds. A lot of consumers view an 800 number as spam because they’re often affiliated with scams.

From criminals positioning themselves as IRS agents to thieves informing unsuspecting homeowners they’ve won money in a foreign lottery that doesn’t exist to nefarious people giving shoppers the chance to earn a high rate of return on an unheard-of investment, innocent people fall prey to phone scams every day. Over the course of a typical year, thousands of individuals lose money to scammers who use 800 telephone numbers. The losses consumers incur can range from a few dollars to all their savings…. Read more » 

How to Combine Traditional and Internet Marketing Strategies

Before you spend time thinking about how to combine traditional and online marketing strategies, you need to understand the differences that exist between them. When you recognize how conventional and digital marketing techniques differ from one another, it’ll be easier for you to integrate traditional and online marketing tactics seamlessly.

Traditional marketing is often referred to as outbound or offline marketing. It typically involves advertisements such as radio or television commercials, billboards, print ads and direct mail. Traditional marketing is considered passive while internet marketing is often designed to do more than just inform consumers about products and services…. Read more » 

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