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Why Businesses Still Need Traditional Advertising

The word “traditional” can mean different things to different people.  For some, it can bring to mind something customary with a strong history.  But for others, it can evoke feelings of being stuck in the past and an unwillingness to change with the times. The latter reason is why many businesses are wary of still using traditional advertising, fearing that they will be passé and ineffective if they don’t switch over entirely to digital.

But evidence shows traditional advertising still holds a great deal of value, even amidst all of the digital advertising strategies that we continue to see.  Here are three reasons to make sure traditional advertising remains a part of your strategy…. Read more » 

Top Marketing Strategies for Lead Generation

If you own or manage a business, you’re probably constantly on the lookout for lead generation marketing tips. Trying to figure out how to generate more leads and how to maximize lead generation aren’t easy tasks, after all, especially in today’s changing, increasingly global marketplace. To make matters even more challenging, finding credible B2B lead generation marketing tips can be frustrating because reliable marketing authorities often cite different mediums as the most effective sources for qualified sales leads…. Read more » 

You Probably Don’t Even Know Your Spouse’s Number

Quick: Recite your spouse’s phone number without looking at your cell phone. Can you do it? What about the numbers for your child, parents or best friend? Could you call in sick to the office if you didn’t have your smartphone in hand?

If you come up blank, don’t worry. You’re not the only one wondering, “Why can’t I remember a phone number?” A study by Kaspersky Lab shows that 71 percent of participants couldn’t recall phone numbers for their children, and 49 percent couldn’t remember the number for their partners without looking on their cell phones. The phenomenon affects many people, and it is associated with the very device we use to make phone calls. We’re not losing brain cells, but we are losing the ability to remember phone numbers, thanks to the increased reliance on technology…. Read more » 

3 Benefits of Call Recording To Track Customer Experience

Call recording has become practically a staple in contact centers all over the country.  It’s virtually impossible nowadays to call a business and NOT hear the words, “This call may be recorded for quality purposes”.  If you have and are using call recording in your contact center, that’s great!  But are you taking advantage of all the means by which it can help you and your company?

Here are just a few ways in which call recording can give your company a real boost:

 … Read more » 

Use Unforgettable Phone Numbers & TV Advertising To Reach Audiences

The day after Super Bowl LI, many people were talking. There was certainly discussion about the unprecedented game, with the New England Patriots making sports history by coming back from a 25 point deficit in the second half to win in OT against the Atlanta Falcons. Those who had decided to go to bed early were more than likely kicking themselves the next morning.

But there was something else people were talking about the next day (other than Brady’s missing game shirt); something that’s discussed after every Super Bowl, no matter the events of the game: The commercials. The commercials aired during the Super Bowl have evolved into an institution almost as well-known as the event, itself. Actually, it may have surpassed it.  Searching for “Super Bowl LI commercials” online can yield over 20 pages of results just in the following day!… Read more » 

What Is Speech Analytics

Despite the growing number of brick-and-mortar locations and the rising prevalence of online portals, phone calls remain the most prevalent mode of interaction between a customer and a company. Customers place thousands of calls to companies on a daily basis, placing orders, asking questions and seeking services.

For companies, these one-on-one interactions with the customer are incredibly important. Not only do they allow the company a chance to build a relationship with the customer, but these phone-based customer interactions also provide the company with insights into their customers’ lives and interests…. Read more » 

Create Lead-Gen Radio Advertising with Vanity 800 Numbers

According to a recent study, radio advertising reaches 77% of adults daily[1], beating out the internet at 64%, and coming in second only to television, and radio advertising with vanity 800 numbers gets 14x more calls than ads with a numeric phone number.

A large part of this is due to radio being more available than the internet, with people being able to listen to the radio virtually anywhere they go, whether in the car, at work, outside, or at home. Most stations even offer streaming options via mobile devices. And with over 10,000 traditional radio stations in the United States alone, there is virtually something to appeal to everyone. No wonder radio boasts an audience of approximately 235 million each week[1]…. Read more » 

Downsides of Digital-Only Advertising Strategies vs. Traditional Advertising

As companies continue to look at trends and patterns to help them devise the most successful advertising strategies, an all too familiar song begins to play:

“Digital advertising is poised to overtake traditional advertising this year/Traditional advertising is obsolete and can’t compete with digital/If you’re still using traditional, you’re wasting your advertising budget!”

Catchy, huh?  It seems like we are constantly hearing about how traditional advertising is passé, and the only way to compete these days is to throw all your advertising dollars into digital. After all, who wants to be stuck in the past?… Read more » 

The Upsides of Print Advertising vs. Digital Advertising

These reasons are why smart advertisers know traditional advertising still holds a prominent place in their marketing strategies. And one form of traditional advertising that tends to get overlooked is print advertising. But print advertising can be quite effective, and offers some marked advantages over online advertising.

It’s hard to argue with the fact that amazing advancements of today’s online technology in the past ten years alone have provided some conveniences for people. From being able to book a flight on your phone, to checking to see exactly where the package you ordered is on its route, the digital age has helped to make so many things so much easier…. Read more » 

The Most Wonderful Time of Year for Television and Outdoor Advertising!

The holiday season is past us, but we wanted to reflect on how it all played out at the end of 2016 – how it impacted businesses and their advertising strategies and techniques.

From the store rushing crowds of Black Friday, to the frantic last-minute shoppers of December 24th, consumers were more prevalent than ever in Q4. And businesses took this shopping activity into account with their marketing strategies; knowing the holiday season is really the time to bring their A-game, companies found ways to do just that through the benefits of traditional television and outdoor advertising mediums…. Read more » 

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