Do you own a small business? Are you constantly told that you need to “network,” but you’re so annoyed with that word that you simply avoid it? You are not alone. You’re also in luck because we spoke with other small business owners who’ve had the same experience.
Most negative experiences with networking start with people who only use networking to forcefully self-promote. While some people do abuse their networks, networking the right away involves a positive exchange between people. In other words, successful networking starts with the right attitude. Even if you cringed while reading that last sentence, we promise that the following tips will be completely painless…. Read more »
For small business owners running their business on a limited budget, it isn’t easy to stay within your means while expanding your market. The good news is that by increasing your company’s overall productivity, you can quickly grow your operations and your reputation.
This week, we have some advice on how to make these goals attainable. Here are five productivity tips for small business owners to help you grow your business.
If you feel like you never have enough time to complete your desired tasks and goals, try organizing your time a little more efficiently. Begin with honest introspection and a detailed look at how everyone within your company spends their current amount of allotted time…. Read more »
Even when searching for information about a business online, most people choose to reach out to the business via a phone call. But technology and call tracking numbers have allowed phone calls to evolve beyond simply being an effective means of communication.
With call tracking technology, businesses are able to access valuable data on all of their incoming calls – data which can help greatly improve their sales and marketing efforts. Here are just some of the ways call tracking can benefit companies of all sizes and in any industry…. Read more »
800response is pleased to announce that we have appointed Jay Rosenblatt as our new chief executive officer. Rosenblatt will replace Mitchell Knisbacher, who will remain in his role as chairman of the board. Knisbacher expresses his confidence in Rosenblatt in the press release: “Jay’s proven track record of recognizing service delivery and product enhancements for both small businesses and large corporations will be a vital asset to our growth strategy. With Jay’s diverse experience and wealth of knowledge in the telecom industry, I am confident that 800response will continue providing competitive advancements in lead generation and customer analytics software.”… Read more »
You don’t need market research or published studies to know that people watch a lot of TV in this country. But if you do want some stats, here are just a few.
Given these facts, it’s no surprise that TV advertising takes a big piece of the marketing pie for large, well-established companies. Successful businesses from almost every industry use some form of TV advertising to attract new customers. What’s surprising is the fact that many companies and digital marketers don’t see the value in TV advertising. Here are 3 reasons why they should…. Read more »
The days of physical signage and big roadside billboards have fallen by the wayside. At least, that’s what some people in the industry would like you to believe.
Ultimately, the best businesses can effectively integrate contemporary, digital marketing techniques — like websites and social media — in with time-tested elements like billboards to create engaging content that drives leads. If you’re hunting for some advice on how to improve your usage of these methods, we have some tips for you…. Read more »
Understanding which generations respond to a certain medium helps businesses market to different generations. IF you read our previous post on marketing to different generations, you learned what types of media Baby Boomers and Generation Xers respond to the most. In this post, we cover Millenials and Generation Z.
The Millennial generation was born between 1981 and 1996, and is currently the largest generation, with 80 billion people having $170 million in purchasing power. Yet Millennials are also considered the hardest generation to market to by many businesses, as they were the first generation to completely adopt the internet, giving them both a shorter attention span and the desire for a more personalized experience from advertisers…. Read more »
The world’s population currently spans several generations, which means businesses have more people to market to than ever before. While all generations expect advertising to be authentic and free of gimmicks, it’s important to remember each age group is unique, with its own distinguishing characteristics. In this 2-part blog series, we’ll take a look at each generation to see what makes them tick, and the ad strategies they respond to the most.
Born between 1946 and 1964, the Baby Boomer generation is the oldest and wealthiest generation, with the most disposable income. With purchasing power of $75.4 million dollars, Boomers make up 40% of consumers. Yet only 10% of advertising markets to this generation. This means advertisers are overlooking a great deal of potential revenue. Most Baby Boomers don’t consider themselves old or irrelevant; therefore, businesses still need to find ways to focus their ad strategies on that “Silver Dollar.”… Read more »
In 2017, corporate juggernaut Procter & Gamble shocked everyone by announcing it was cutting hundreds of millions of dollars from its digital advertising spend. Instead, P&G chose to invest that money into more traditional forms of advertising, such as television and radio. Reports show that P&G spent 6.7 million dollars on radio advertising in the first half of 2017 alone (6 times more than the first half of 2016). And the trend continued through 2017, with radio ad spending for Q3 increasing 96% over Q2…. Read more »
Once you have a marketing and advertising campaign ready to go out into the wild, where do you go next? What’s your media buying strategy? Will you go with traditional or digital media? Your strategy should already include your goals, campaign specifications and which media channels (TV, billboard, radio, etc.) will work best to meet that. Your next step is vendor coordination.
Often, what seems most confusing in a media buy is coordinating all the offers each vendor presents to you. Do they meet your needs for the campaign? Are the cost-effective to your budget? For each channel, you need to asses exactly what they will be offering you and how closely their offerings match up to your goals. You may find that one vendor suites all your needs – or a host of vendors fill different gaps in your strategy. Once selected, though, more decisions arise…. Read more »