If you work in sales, you know the more data you have about a lead increases the value of that lead and the chances it will convert to a sale. You also know that it’s crucial for sales leaders to track advertising campaigns to improve marketing strategies and guarantee the best return on investment. Most likely, then, you know that exceeding customer expectations ultimately leads to more upsell and cross-sell opportunities.
But what you may not know is that tracking the results of your advertising campaigns should be intuitive, easily accessible, and provide valuable insights into customer needs, agent performance, and revenue growth opportunities. The right call analytics tool offers all of that and ultimately helps sales managers assess performance against industry benchmarks, identify agent knowledge gaps, and create strategies based on data you can actually use…. Read more »
If you’re reading this, you probably already know that excellent customer service is the key to a successful business. What you may not know is how customer experience analytics from call recordings can give you an edge over your competitors, starting with the experience you provide for customers.
Call recording is fairly common now and standard practice for many businesses. When you add the ability to play back customer conversations through an easy-to-use online interface, you can gain a wealth of information on your customers. The most important of which is getting a pulse on the customer experience…. Read more »
In today’s data-driven world, companies rely on customer analytics software more than they ever have in order to refine their strategies for keeping up with customer demands. According to an IBM consumer report, 82% of consumers around the world still want effortless and uncomplicated experiences that are as “friction-free as possible.”… Read more »
While you may not think of lead generation as an art, you certainly recognize its value when the end of the quarter is closing in and you haven’t met your sales goals. At 800response, we specialize in the art of lead generation, and that includes finding new ways to increase incoming calls to your business.
Strong lead generation tactics should always include these infamous “low-hanging fruit” leads. Prospects who take the time to call and engage in a personal conversation are clearly more valuable and easier to convert than a visitor on your website. But how do you ensure those prospects make the call? With a click to call button of course…. Read more »
The home improvement industry is highly competitive, and these businesses need an edge when acquiring customers. Using a call tracking number informs business owners on the best places and times to reach people with their ad campaigns for optimal results. And consumer profiles provides more in-depth data on callers to help businesses identify and market to their ideal customer, giving them a leg up on the competition.
Franchises (or any business with multiple locations) need to ensure that their customers reach the right location when they call. A call tracking solution with a geo-based routing option can best achieve this goal. Geo-based routing consistently sends callers to the correct location accurately and seamlessly. Call tracking solutions also provide franchisees with visibility into peak caller times, allowing them to adjust staffing levels as necessary…. Read more »
So we wanted to share some ways your business can use 800response to generate more sales in the new year. Here are five simple tricks to attracting new customers in 2022.
To have a successful business, it is imperative that you give people an easy way to contact your business immediately after hearing your commercial or seeing your ad. The best way to do this is with a toll-free vanity number. Initiating a phone call with a memorable number means you are one step closer to a sale. … Read more »
It’s no secret that customer service and the customer experience are now the key differentiators between competing businesses. That’s why companies spend a lot of money on gathering customer data. But the most successful companies know how to use that data to ensure customer satisfaction and understand what motivates their customers.
Kohler is a good example of a company that used customer insights to better understand their customers and give them what they want. Not only did this help Kohler provide better customer service; it also gave them an opportunity to capitalize on the insights they gained to help grow their business…. Read more »
Here are 3 of those tools and how they can turn customer data into successful business strategies.
Let’s face it: Figuring out what customers want can be a challenge. Sometimes you get lucky and they tell you directly (even if it’s not always in the nicest way). And maybe a few will fill out a survey. But for the most part, it can be a bit of a guessing game. That’s why CallFinder offers searchable transcripts of all your recorded phone conversations…. Read more »
In our last post, we provided some tips on optimizing ad spend in 2021, and now with Q4 quickly approaching, marketers are taking stock of their ad campaigns and their budgets. Call tracking is by far one of the best ways to track campaign success and where to spend advertising dollars. For many companies, most of those dollars are spent on Google Ads, despite the fact that the cost-per-lead for Bing ads is much lower. But we’re not here to compare Google and Bing…. Read more »
NAPAC contractors have access to an elite network of providers for marketing and other services. By providing access to these services, NAPAC helps its members grow their business while reducing costs. NAPAC offers a variety of benefits to its members. And as a NAPAC provider, 800response works with its members in the following ways:
NAPAC members receive exclusive lead generation tools for both on and offline marketing, plus lead generation training. At 800response, we provide the largest collection of toll-free vanity numbers available today. We know custom 800 numbers increase inbound leads because studies show that vanity numbers are 14 times easier for people to recall than numerical phone numbers. This increases inbound calls by 25 to 50% when used in multi-level advertising campaigns…. Read more »