Quick: Recite your spouse’s phone number without looking at your cell phone. Can you do it? What about the numbers for your child, parents or best friend? Could you call in sick to the office if you didn’t have your smartphone in hand?
If you come up blank, don’t worry. You’re not the only one wondering, “Why can’t I remember a phone number?” A study by Kaspersky Lab shows that 71 percent of participants couldn’t recall phone numbers for their children, and 49 percent couldn’t remember the number for their partners without looking on their cell phones. The phenomenon affects many people, and it is associated with the very device we use to make phone calls. We’re not losing brain cells, but we are losing the ability to remember phone numbers, thanks to the increased reliance on technology…. Read more »
During these past weeks, the world was captivated by the events of the 2016 Olympic Games in Rio de Janeiro. From Michael Phelps becoming the most decorated Olympian in history, to Simone Biles winning gold with her gravity defying gymnastics, to Usain Bolt showing once again he must have some cheetah DNA in him, the 2016 Olympics served up moments that kept viewers glued to their television sets. And advertisers knew just how to reap the benefits. NBCUniversal sold over $1.2 billion in national advertising for the games, resulting in brand new ad campaigns from corporations like Nike, Coca-Cola, Procter & Gamble, and BMW. And it wasn’t just the big guns showing up; local businesses also came to play…. Read more »
Whether it’s commuting to work, enjoying the summer weather, or simply trying to catch another Pokémon, it seems like more people are spending their time out of their homes these days than ever before. And businesses are taking advantage of this growing trend by implementing more Out of Home (OOH) advertising in their marketing campaigns. This strategy has proven to be astute, since a report from the Outdoor Advertising Association of America shows OOH advertising’s reach among adults ages 18 to 64 is a remarkable 99%, more than any other medium. OOH also works in tandem with mobile phones; since most people who see outdoor advertisements have their mobile phones with them, they are motivated to automatically do more research on an ad they find intriguing. In fact, OOH connects with consumers in the same half hour as 42% of online shopping, and 23% of online mobile activity in general…. Read more »
In 2015, radio held its own in attracting advertising dollars within the highly competitive media environment. Radio boasts the broadest mass reach among all media while providing narrow targeting capabilities for advertisers through numerous program formats and networks. These attributes combine to make broadcast radio the most efficient, effective vehicle for advertising.
Knowing that radio has such a large reach, and that people continue to listen to broadcast radio, as well as digital radio (which does have advertising!), the next step is to consider what type of response tool is best to use in radio advertising – a web address, a phone number, social profiles?… Read more »
Today, Marketing shared an article on the importance of television advertising to the year-over-year sales for consumer packaged goods (CPG) companies. Here are a few of the highlights:
Whether you’re a CPG, an automotive dealer, a home remodeling business, or a private college, it is becoming increasingly obvious that a mix of advertising media is critical to communicating with your customers. Not everyone is on their computer all day, or phone for that matter, being presented with digital/online ads. They’re listening to the radio on their way home from work, on the way to the shopping mall, they’re watching television after they put their kids to bed at night…. Read more »
We are beyond the days of plain old telephone service (POTS) where businesses had few options for connecting with their audiences. With the digital shift, businesses can now use cloud-telephone services for multiple internal phone lines, Voice over IP (VoIP) bundled with their enterprise-level internet services, and even cellular networks to connect with customers, potential customers, and with employees. As communication is becoming digitized, it may be easy to assume that everything can be done this way. However, there are some things that require a personalized, human touch…. Read more »
Telephone companies distribute phone numbers through a numbering scheme known as a telephone numbering plan. To subdivide phone numbers by geographic area, a three digit area code is added which also increases the amount of number combinations available.
As adoption of the telephone progressed, the need for area codes increased as more and more people were requesting phone numbers.
Area codes were first introduced in the US in 1947, in large cities. Distribution was initially done based on the phone call volume of specific geographic areas. Later this expanded to separate phone numbers by states and even subsections of states. Traditionally, callers used to be able to only dial a seven digit phone number when calling another number in the same area code area. However, this has changed over the past decade or so as the massive adoption of cell phones drastically reduced the amount of available phone numbers…. Read more »
Even though we haven’t even reached the “official” start of summer (June 21 this year), a lot of businesses are planning now for their busy seasons in the fall. The fall is an ideal time for major projects around the house including home improvement and remodeling as temperatures start to cool off, making it easier to work outside. While homeowners may not be planning these projects just yet, home improvement businesses should start planning their advertising now to drum up new business in the fall…. Read more »
We love vanity numbers! For the past 25 years, we have provided 1-800 vanity numbers on a local and regional basis to businesses across the United States. While numerous clients have realized the benefits of having a vanity phone number, there are still many who aren’t yet convinces. We’ve heard all sorts of excuses such as “No one calls anymore, it’s all text or email,” or “The traditional phone is dying.” Whatever the reason, many businesses have yet to discover the power behind a 1-800 vanity number…. Read more »
A call-to-action (CTA) is an instruction to an audience designed to provoke an immediate response to a marketing or advertising campaign. Often a few words or a simple phrase, a CTA uses actionable language to get the audience (potential customers) to make a connection with a business.
“Call Now,” or “Click Here,” two of the most commonly used calls-to-action, encourage an audience to either pick up the phone or click through to a specific website. Because many CTA’s are overused and are ubiquitous in multiple advertisements across different media channels, it is important to try to differentiate the calls to actions used in your marketing efforts, to help stand out from the crowd…. Read more »
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