Lead generation and tracking campaign success are two of the biggest priorities for today’s businesses. Growing sales pipelines with qualified leads requires a deeper understanding of your marketing performance. But with so many options for lead generation and tracking tools to help meet these priorities, choosing the best solution can be difficult. Here are the top five features to look for when considering a lead generation and tracking solution.
When generating leads, toll-free vanity numbers are incredibly effective. Not only are they proven to be 14 times easier to recall than numeric numbers in advertising; they also increase brand awareness. Memorable vanity numbers will help consumers remember your businesses when they need specific goods or services. Ultimately, this results in generating more inbound leads. Additionally, vanity numbers help qualify leads…. Read more »
Small businesses, particularly ones that are fairly new, need people to take notice of them and what they offer. And they have to do so in a way that really distinguishes them from larger businesses that are more recognizable to people. The most effective way to accomplish this is to use vanity phone numbers in advertising. Vanity phone numbers help small businesses in the following ways:
Studies show that vanity numbers used in multi-channel advertising can increase inbound lead generation by 25 – 50%. The reason for this is that vanity phone numbers are far easier to remember than numeric phone numbers. People are nine times more likely to recall a vanity 800 number compared to a numeric toll-free phone number. This not only puts a business at the front of people’s minds when they need a particular product or service, but it also provides them with a fast and convenient way to contact the business. A vanity 800 number can help small businesses be truly unforgettable…. Read more »
800response has always promoted the benefits of vanity phone numbers. But it is our comprehensive lead tracking and analytics solution that helps businesses optimize advertising efforts and provide exceptional customer experiences for every incoming call. We also understand that lead generation has to start somewhere, especially during an economic crisis.
That’s why we’re taking this opportunity to highlight the value of lead-generating vanity phone numbers. To begin, studies show that companies using vanity numbers as part of their marketing strategy see a 25-50% increase in incoming calls. So if your marketing team is looking for ways to boost inbound leads, here are 5 ways toll-free vanity phone numbers can bring in new business…. Read more »
In order for a business to become successful, the goal is simple: make more sales. And in order to make more sales, you need consumers to find and reach out to you. How do you accomplish this task? With advertising, of course. It all seems so straightforward, but actually reaching this goal can prove to be far more difficult, especially with more market competition than ever these days. You must make sure your advertising is standing out and sticking in people’s minds.
You could try increasing the amount of advertisements you run, turning it into a numbers game to improve your odds. However, you may discover you do not have the budget (or time) to invest in such a large undertaking. Not to worry, because the true key to successful advertising for any business is quality, not quantity. And you can create a quality marketing campaign by using tools proven to increase ad response – tools like an unforgettable vanity 800 phone number…. Read more »
Over the years, consumers have been conditioned to associate toll-free numbers with large, established companies. While that may have been the case historically, vanity numbers can now be used by businesses of any size, including mom-and-pop establishments and start-ups.
Before you can fully appreciate the benefits that getting an 800 number for your business can provide, it’s helpful to understand how a vanity number differs from a generic toll-free number. Being familiar with the distinctions between these two kinds of numbers will help you understand exactly what a vanity number is…. Read more »
If you don’t already have a vanity number for your business, you might be unfamiliar with the benefits they provide. Catchy 800 numbers give companies the chance to tell consumers something about their business while simultaneously giving shoppers an easy way to contact the organization. An effective vanity number will condition people to immediately associate your phone number with your business over time and tell them how your products or services will benefit them.
In other words, a vanity number will tell consumers why they should call you…. Read more »
As a business owner, you know successful marketing involves converting consumers into inquirers, and then converting those inquirers into paying customers. While that may be the goal of your marketing campaign, it doesn’t necessarily mean you’ll be successful at achieving your objective.
To be successful, your marketing message must rise above the advertising “noise” from other businesses, including your direct competitors. In the 1970s, the average consumer was exposed to just 500 marketing messages per day. Today, they’re exposed to ten times that number, so it’s easy to understand how difficult it can be to make your advertisements stand out from the pack…. Read more »
When Henry Ford rolled out the Model T in 1908, he probably had no idea how he would change the world, or how big the automobile business would become. According to the National Automobile Dealers Association, there were at least 36,000 car dealerships in the US in 2016 , with new-vehicle sales reaching $995 billion . And these numbers are predicted to grow in 2017.
With so many places to buy a new or used car, consumers have more options today than ever before. Therefore, auto dealers know they need to do something to distinguish themselves from their competitors. Using traditional advertising strategies is a great way to raise awareness of their company, but it’s just the first step. The ultimate goal of a dealership is getting people to actually reach out to them so they can set up in-person appointments. A strong call-to-action feature such as a memorable vanity number can help accomplish this goal…. Read more »
Does your company rely on phone and display advertising to generate business? If so, you should consider getting a vanity number.
For years, savvy companies have used custom 1-800 numbers to leave an impression on consumers. These businesses know it’s not reasonable to expect people to remember a 10-digit string of numbers when they want to contact a company. That’s why they use unique 800 numbers that feature words instead.
With vanity 800 numbers having an average recall rate that’s 75 percent higher than numeric phone numbers, a catchy 800 number for your business can make your phone number unforgettable, making it more likely for consumers to contact your company when they’re ready to make a purchase…. Read more »
It’s happened to just about anyone who has a telephone. The phone rings, you start to answer it and then you notice you don’t recognize the number on your caller ID. Do you ignore the call, or should you answer and run the risk of being pestered by a salesperson — or even worse, a scammer?
Many people face this dilemma every day. With more and more legitimate businesses having access to caller ID spoofing technology (and the same technology being widely accessible to people with nefarious intentions), an increasingly larger number of individuals are left wondering if 800 numbers are safe…. Read more »