Over the years, consumers have been conditioned to associate toll-free numbers with large, established companies. While that may have been the case historically, vanity numbers can now be used by businesses of any size, including mom-and-pop establishments and start-ups.
Before you can fully appreciate the benefits that getting an 800 number for your business can provide, it’s helpful to understand how a vanity number differs from a generic toll-free number. Being familiar with the distinctions between these two kinds of numbers will help you understand exactly what a vanity number is…. Read more »
If you don’t already have a vanity number for your business, you might be unfamiliar with the benefits they provide. Catchy 800 numbers give companies the chance to tell consumers something about their business while simultaneously giving shoppers an easy way to contact the organization. An effective vanity number will condition people to immediately associate your phone number with your business over time and tell them how your products or services will benefit them.
In other words, a vanity number will tell consumers why they should call you…. Read more »
As a business owner, you know successful marketing involves converting consumers into inquirers, and then converting those inquirers into paying customers. While that may be the goal of your marketing campaign, it doesn’t necessarily mean you’ll be successful at achieving your objective.
To be successful, your marketing message must rise above the advertising “noise” from other businesses, including your direct competitors. In the 1970s, the average consumer was exposed to just 500 marketing messages per day. Today, they’re exposed to ten times that number, so it’s easy to understand how difficult it can be to make your advertisements stand out from the pack…. Read more »
When Henry Ford rolled out the Model T in 1908, he probably had no idea how he would change the world, or how big the automobile business would become. According to the National Automobile Dealers Association, there were at least 36,000 car dealerships in the US in 2016 , with new-vehicle sales reaching $995 billion . And these numbers are predicted to grow in 2017.
With so many places to buy a new or used car, consumers have more options today than ever before. Therefore, auto dealers know they need to do something to distinguish themselves from their competitors. Using traditional advertising strategies is a great way to raise awareness of their company, but it’s just the first step. The ultimate goal of a dealership is getting people to actually reach out to them so they can set up in-person appointments. A strong call-to-action feature such as a memorable vanity number can help accomplish this goal…. Read more »
Does your company rely on phone and display advertising to generate business? If so, you should consider getting a vanity number.
For years, savvy companies have used custom 1-800 numbers to leave an impression on consumers. These businesses know it’s not reasonable to expect people to remember a 10-digit string of numbers when they want to contact a company. That’s why they use unique 800 numbers that feature words instead.
With vanity 800 numbers having an average recall rate that’s 75 percent higher than numeric phone numbers, a catchy 800 number for your business can make your phone number unforgettable, making it more likely for consumers to contact your company when they’re ready to make a purchase…. Read more »
It’s happened to just about anyone who has a telephone. The phone rings, you start to answer it and then you notice you don’t recognize the number on your caller ID. Do you ignore the call, or should you answer and run the risk of being pestered by a salesperson — or even worse, a scammer?
Many people face this dilemma every day. With more and more legitimate businesses having access to caller ID spoofing technology (and the same technology being widely accessible to people with nefarious intentions), an increasingly larger number of individuals are left wondering if 800 numbers are safe…. Read more »
The more a business interacts with potential customers, the more likely it is to succeed. The challenge lies in increasing the number of those interactions or generating more inbound leads where the customer makes the initial outreach. One way to increase interactions is to develop a strategy to become the first company they think of when they need your service. This is possible.
One tried-and-true way for small- and medium-sized businesses to drive interactions with potential customers is utilizing custom toll-free vanity numbers (think 1-800-GO-FEDEX). These unique phone numbers are easy for potential customers to remember, and those potential customers will be more likely to call your business if you advertise an unforgettable 800 phone number because they know it’s toll-free, and it’s embedded in their minds through continuous promotion of the number as a response tool…. Read more »
It’s unfortunate that many consumers wonder whether 800 numbers are spam when they appear in their caller ID feeds. A lot of consumers view an 800 number as spam because they’re often affiliated with scams.
From criminals positioning themselves as IRS agents to thieves informing unsuspecting homeowners they’ve won money in a foreign lottery that doesn’t exist to nefarious people giving shoppers the chance to earn a high rate of return on an unheard-of investment, innocent people fall prey to phone scams every day. Over the course of a typical year, thousands of individuals lose money to scammers who use 800 telephone numbers. The losses consumers incur can range from a few dollars to all their savings…. Read more »
In essence, a vanity phone number is an alphanumeric telephone number that you can use as a marketing tool to relay information about your business. A vanity number such as 1-800-FLOWERS defines what a business does while making the company’s phone number indelible in the minds of consumers.
The biggest benefit of having a vanity phone number is that it’s easy for shoppers to remember. A recent study showed that vanity 800 numbers have a 75.4 percent higher recall rate compared to numeric toll-free numbers. Because vanity numbers normally require consumers to remember one or two words that communicate something about your business instead of a string of unrelated numbers, shoppers can make a connection between your phone number and business. This makes it easier for them to remember your vanity phone number and how using it can benefit them…. Read more »
Quick: Recite your spouse’s phone number without looking at your cell phone. Can you do it? What about the numbers for your child, parents or best friend? Could you call in sick to the office if you didn’t have your smartphone in hand?
If you come up blank, don’t worry. You’re not the only one wondering, “Why can’t I remember a phone number?” A study by Kaspersky Lab shows that 71 percent of participants couldn’t recall phone numbers for their children, and 49 percent couldn’t remember the number for their partners without looking on their cell phones. The phenomenon affects many people, and it is associated with the very device we use to make phone calls. We’re not losing brain cells, but we are losing the ability to remember phone numbers, thanks to the increased reliance on technology…. Read more »
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