Today, Marketing shared an article on the importance of television advertising to the year-over-year sales for consumer packaged goods (CPG) companies. Here are a few of the highlights:
Whether you’re a CPG, an automotive dealer, a home remodeling business, or a private college, it is becoming increasingly obvious that a mix of advertising media is critical to communicating with your customers. Not everyone is on their computer all day, or phone for that matter, being presented with digital/online ads. They’re listening to the radio on their way home from work, on the way to the shopping mall, they’re watching television after they put their kids to bed at night…. Read more »
We are beyond the days of plain old telephone service (POTS) where businesses had few options for connecting with their audiences. With the digital shift, businesses can now use cloud-telephone services for multiple internal phone lines, Voice over IP (VoIP) bundled with their enterprise-level internet services, and even cellular networks to connect with customers, potential customers, and with employees. As communication is becoming digitized, it may be easy to assume that everything can be done this way. However, there are some things that require a personalized, human touch…. Read more »
Telephone companies distribute phone numbers through a numbering scheme known as a telephone numbering plan. To subdivide phone numbers by geographic area, a three digit area code is added which also increases the amount of number combinations available.
As adoption of the telephone progressed, the need for area codes increased as more and more people were requesting phone numbers.
Area codes were first introduced in the US in 1947, in large cities. Distribution was initially done based on the phone call volume of specific geographic areas. Later this expanded to separate phone numbers by states and even subsections of states. Traditionally, callers used to be able to only dial a seven digit phone number when calling another number in the same area code area. However, this has changed over the past decade or so as the massive adoption of cell phones drastically reduced the amount of available phone numbers…. Read more »
Even though we haven’t even reached the “official” start of summer (June 21 this year), a lot of businesses are planning now for their busy seasons in the fall. The fall is an ideal time for major projects around the house including home improvement and remodeling as temperatures start to cool off, making it easier to work outside.
While homeowners may not be planning these projects just yet, home improvement businesses should start planning their advertising now to drum up new business in the fall…. Read more »
We love vanity numbers! For the past 25 years, we have provided 1-800 vanity numbers on a local and regional basis to businesses across the United States. While numerous clients have realized the benefits of having a vanity phone number, there are still many who aren’t yet convinces. We’ve heard all sorts of excuses such as “No one calls anymore, it’s all text or email,” or “The traditional phone is dying.” Whatever the reason, many businesses have yet to discover the power behind a 1-800 vanity number…. Read more »
A call-to-action (CTA) is an instruction to an audience designed to provoke an immediate response to a marketing or advertising campaign. Often a few words or a simple phrase, a CTA uses actionable language to get the audience (potential customers) to make a connection with a business.
“Call Now,” or “Click Here,” two of the most commonly used calls-to-action, encourage an audience to either pick up the phone or click through to a specific website. Because many CTA’s are overused and are ubiquitous in multiple advertisements across different media channels, it is important to try to differentiate the calls to actions used in your marketing efforts, to help stand out from the crowd…. Read more »
The National Auto Dealers Association (NADA) published an annual report on America’s franchised new-car dealerships which includes financial trends, dealership sales, and marketing and advertising developments within the industry. Looking at the most recent annual report from 2014, based on the numbers, auto-dealerships are doing incredibly well. In fact, the report found that for 2014:
Total dealership revenue, which included new- and used-car sales, as well as parts and service sales, reached an all-time high of $806 billion in 2014, an increase of 8.6 percent from 2013. – NADA, 2014… Read more »
So your company has a vanity phone number. Congratulations! You’ve got a powerful marketing and lead generation tool in addition to branded contact information. So far, the vanity number is displayed prominently in business signage, printed flyers, broadcast and print advertisements, and even on your local paid search campaign ads.
Thinking just a little bit outside of the box, there are other areas you can prominently display your vanity telephone numbers.
Here are 4 places you may not have thought of to display your vanity number (that aren’t directly related to advertising):… Read more »
Your marketing department may have spent a lot of time (and money) creating a print campaign for your company. With plans to run print advertisements and mail postcards, you are hoping that there is a decent ROI on the project to compensate for the amount of effort put into the campaign.
You even took an extra step of getting a toll-free vanity phone number to include in the campaign to get new customers to call in and connect with your business.
These advertising assets can easily be adapted to be shared on social media, which can help to get a little more bang for your buck on the cost of the print campaign featuring your vanity number. Here are two different ways you can integrate your print campaigns with your social media efforts…. Read more »
A phone number is just a phone number, right? It’s a simple combination of numbers that allows your customers (or potential customers) to get in touch with your business. While many may see a telephone number as just a piece of contact information, it has the potential to be so much more.
You can get a customized vanity telephone number that aligns with and compliments your company’s existing brand image. Once implemented, the vanity number can be implemented across multiple mediums and enhance current or future marketing efforts…. Read more »