Common Misperceptions About Vanity 800 Numbers
Are you hesitant to use vanity 800 numbers in your advertising because you think they are no longer relevant? Or do you think adding vanity numbers to your marketing mix is too much of an investment in time and money? If you answered yes to either question, you’re one of the many people who share common misperceptions about vanity 800 numbers.
But that’s okay, because we’re here to give you the inside scoop on using vanity numbers for your business. If you’re considering a toll-free or vanity 800 number for your advertising efforts, don’t let these common misperceptions deter you from reaping the benefits of vanity numbers…. Read more »
Call Tracking with Local 800 Numbers
But how do you use call tracking with local 800 numbers? This post will tell you everything you need to get started.
There are several ways to track campaign performance, depending on the type of advertising you use and the call-to-action (CTA) in your ads. For example, if you run online ads, like pay-per-click (PPC) campaigns or banner ads, you can use unique toll-free numbers to track clicks and incoming calls. But, if you run traditional ads, like radio or billboard campaigns, you’ll want to use a more memorable phone number. … Read more »
Improve Return On Investment Using the Phone
Recently, a Harvard Business Review site discussed the value of using a phone instead of relying on email. They stated:
“If you want to be innovative today, if you want to take a risk, if you want to exercise your courage, try calling someone with whom you have an issue to discuss…. Discover this remarkable device called the telephone. It will give you a serious competitive advantage.”… Read more »
Why Telephone Calls Are Better For Business Than Texting
Telephone communication may be slower than its new-media counterparts, but it still has benefits in an increasingly impersonal world. The telephone call, which connects a caller with a human voice, is still an important business component.
Here is a short-list of why the phone is more effective and successful at conducting business:
1. It provides an immediate connection to build rapport…. Read more »
Don’t Underestimate the Power of Call Tracking to Measure Ad Response
Imagine spending thousands with no way of measuring the results. Knowing how many leads a campaign generates empowers you to make informed decisions on future ad campaigns and media buys.
Real-time tracking and recording features provide you with the knowledge you need to make strategic decisions when it comes to advertising campaigns; whether it be decisions on creative elements, the offer, the call to action, or the media outlets you trust with your messages.
With a call tracking service you can home in on the fine details of who is calling your business, what their average household income is, their average home value, as well as when they are most likely to call…. Read more »
800response Presents the 8th Annual Bull’s-Eye Ad Awards Winners
BURLINGTON, VT – February 18, 2013 – 800response, the leading provider of Custom 800 numbers (also known as vanity 800 numbers) and web-based call tracking, announced today the winners of the 2012 Bull’s-Eye Ad Awards. The annual advertising awards program honors creative use of vanity 800 numbers like 1-800-NEW-WINDOWS and 1-800-NEXT-STEP in customers’ advertising campaigns.
2012 Bull’s-Eye Advertising Awards – 1st Place Finishers:… Read more »