Archive for Call Tracking

Why Call Tracking Makes Sense in Business

Imagine that you are a business owner who continues to get call after call from the same number. They always have one complaint or another. Wouldn’t you like to be able to identify that caller so that you can hopefully solve their problem? If so, you already understand why call tracking is important.

The process of keeping up with the calls that are coming in matters so greatly because there are a variety of phone calls that you will have to handle on a day to day basis which you may forget about if you are not completely on top of things and monitoring the calls that are coming in and going out. It is not just to monitor those who are complaining about things. It is also to keep track of all of the calls coming in and going out. You want to locate those who are praising your products as well…. Read more » 

Empower Your Clients To Learn More About Their Customers

Do your clients know who their customers really are; like their call patterns, purchase trends, satisfaction level, household income and home value? Where do they tend to live? And, what time of day do they tend to call?

Call tracking services provide accurate insights to answer many of these business questions that run through the minds of your clients, and that are discussed during management meetings:

We have the tools you and your clients need to monitor your client’s advertising campaigns based on actual response rates with call tracking and call recording services…. Read more » 

Effectively Gauge the Success of Your Advertising with Call Tracking

If you are a business owner, office manager, or call-center supervisor, one of the most effective ways to gauge how well some of your marketing campaigns are working is through the use of top-notch call tracking software. If it’s something you haven’t fully investigated yet, just think of call tracking as the telephony equivalent of conversion tracking that you use for your company website.

Call tracking doesn’t record your actual conversations with customers, though a good call monitoring system can and maybe should be used in conjunction with call tracking to accomplish that. Instead, call tracking records more statistical-based information regarding your inbound customer contacts, such as:… Read more » 

Don’t Underestimate the Power of Call Tracking to Measure Ad Response

Imagine spending thousands with no way of measuring the results. Knowing how many leads a campaign generates empowers you to make informed decisions on future ad campaigns and media buys.

Real-time tracking and recording features provide you with the knowledge you need to make strategic decisions when it comes to advertising campaigns; whether it be decisions on creative elements, the offer, the call to action, or the media outlets you trust with your messages.

With a call tracking service you can home in on the fine details of who is calling your business, what their average household income is, their average home value, as well as when they are most likely to call…. Read more » 

Understanding Your Advertising Efforts Through Customer Service Analysis

Advertising your business can be extremely costly, yet, the most important aspect of your budget. Without advertising the public would not know about your business and what you have to offer. Without customers there is simply no business. Advertising can also be hit and miss. There aren’t any guarantees that the dollars spent on advertising will bring in customers. The key to successful advertising is targeting the right audience. The solution to finding the right customer base is by performing a customer service analysis…. Read more » 

Know Who Calls Your Business (or clients) with a Vanity Number and Call Tracking

Do your clients know who their customers really are; like their call patterns, purchase trends, satisfaction level, household income and home value? Where do they tend to live? And, what time of day do they tend to call?

Call tracking services provide the accurate insights to answer many of the business questions that run through the minds of executives every day, and that are discussed during management meetings:… Read more »