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7 Ways 800response Outperforms Google Ads Call Tracking

In our last post, we provided some tips on optimizing ad spend in 2021, and now with Q4 quickly approaching, marketers are taking stock of their ad campaigns and their budgets. Call tracking is by far one of the best ways to track campaign success and where to spend advertising dollars. For many companies, most of those dollars are spent on Google Ads, despite the fact that the cost-per-lead for Bing ads is much lower. But we’re not here to compare Google and Bing…. Read more » 

3 Tips to Optimize Ad Spend in 2021 and Beyond

If your business plans to invest more money into advertising this year, you should definitely have a strategy. Given the estimated increase in ad spend, it’s also vital that you know which ads get the best results to ensure your ROI. To help you do this, here are three tips for optimizing ad spend in 2021.

People who invest in the stock market are advised to “diversify” their portfolios. By the same token, businesses should diversify how they invest their marketing budgets. Studies show that a combination of online and traditional advertising yields the best results. … Read more » 

Grow Your Home Improvement Business with 800response and NAPAC

NAPAC contractors have access to an elite network of providers for marketing and other services. By providing access to these services, NAPAC helps its members grow their business while reducing costs. NAPAC offers a variety of benefits to its members. And as a NAPAC provider, 800response works with its members in the following ways:

NAPAC members receive exclusive lead generation tools for both on and offline marketing, plus lead generation training. At 800response, we provide the largest collection of toll-free vanity numbers available today. We know custom 800 numbers increase inbound leads because studies show that vanity numbers are 14 times easier for people to recall than numerical phone numbers. This increases inbound calls by 25 to 50% when used in multi-level advertising campaigns…. Read more » 

Creative Ways to Use Vanity Numbers in Your Branding

For instance, when customers compare brands, they are more likely to remember numbers like “1-800-GOT-JUNK” over “Bob’s Junk Removal.” Using a catchy vanity number connects your brand name with what you offer, and it connects you to your customers.

Therefore, choosing a catchy vanity phone number is critical to your branding, and your bottom line.

Although a standard toll-free number gives customers an easy way to contact your business, a memorable, custom phone number can also reflect the products, services, or even the benefits your business provides. Along with promoting your brand and your business, a custom 800 number can also increase sales. … Read more » 

Five Tricks to Optimizing Your Website for More Inbound Calls

Search Engine Optimization (SEO) is always changing. In fact, in 2021 alone, SEO experts predict several new trends businesses should pay attention to. This makes optimizing your website for inbound leads a moving target.

But while SEO will always change, your business phone number will likely stay the same. Optimizing your website to generate more inbound calls will always support your overall lead generation efforts. Before you can hone your marketing efforts, you need to generate more leads and sales. We can help with both, and we’ll show you how in this post…. Read more » 

Home Improvement Companies: Must-Know Tips for Measuring Advertising Success

But how can they know which marketing campaigns are actually getting the desired results? With so much data available to marketers today, making informed decisions can feel nearly impossible. Here are a few tips every home improvement company must know to guarantee advertising success.

Even as the demand for home improvement services grows, strategic ad placement is crucial to keeping up with the competition. Call tracking tools provide vital data on each incoming call, revealing the campaigns with the best outcomes. … Read more » 

Top 10 FAQ’s About Call Tracking from 800response

So if you’re curious about our call tracking solution and how it can benefit your business, you’ve come to the right place!

Here are the top 10 Frequently Asked Questions (and answers) about call tracking from 800response.

Yes! Call tracking numbers provide access to a wealth of information on every inbound call. Caller location, call duration, time of the call, caller addresses and demographics, and which ad campaign prompted the call are just some of the data points you can access through one of our tracking numbers. … Read more » 

5 Tips to Get the Most Out of Your Call Tracking Solution

With the right call tracking solution, businesses can actually use crucial metrics on all of their inbound and outbound calls to significantly drive sales and marketing efforts. Here are 5 tips to make sure you get the most out of your call tracking solution.

In a recent study, 63% of consumers end up completing their purchase offline, either in-person or over the phone. With a call tracking solution from 800response businesses are able to know exactly which advertising campaigns attract new customers and generate sales. Let us show you how easily you can boost conversion rates and meet important KPIs (Key Performance Indicators). Schedule a short, 15-minute demo any time…. Read more » 

Porting Your Business Number? Here’s What You Need to Know

Number porting gives businesses the option of transferring their existing numbers to another service provider. This process has many advantages, including the following:

But there are some things you should know before you transfer your business number. We will cover a few key considerations and benefits of number porting, and what you can expect when you move your current toll-free numbers to 800response.

According to the FCC, number porting may not always be possible when moving from one geographic location to another. However, this applies to local numbers only, and there are exceptions. We will cover local number porting in a future post. In the meantime, you can read the FCC’s number porting guide for more details. Or you can always contact us to learn about our local number porting options…. Read more » 

How We Helped Businesses Survive 2020

Unprecedented. Crazy. Challenging.

These are just some of the words to describe this past year. The Coronavirus pandemic has forced people to change the way they do many things. And this is especially true for their businesses.

From moving workforces to remote locations to offering more online services, businesses have adapted to the new circumstances. However, with specific tools in their arsenal, many businesses have figured out how to not only survive, but also thrive…. Read more »