Most businesses would probably agree their customers are the key to their success. But this success isn’t just about the number of customers – it’s about understanding those customers and how to connect with them. Your business can do just that and boost conversions with a lead analytics tool like Consumer Profiles.
3 Ways to Use Consumer Profiles
Consumer Profiles provides essential information on each inbound caller with specific data points, such as age and income range, marital status, home value range, presence of children, and much more. This data helps build a comprehensive analysis of every caller, which can be applied in many ways. In this post, we’ll cover three of those.
Create Highly Targeted Advertising Campaigns
Call Tracking is a very effective tool for knowing when and where to advertise for best results. But Consumer Profiles takes call tracking a step further for even more effective campaigns. Consumer Profiles provides in-depth data on every caller so you know exactly who is more likely to respond to your advertising efforts.
Plus you can fine-tune your messaging to better resonate with your audience. Consumer Profiles lets you fine-tune your marketing strategies to help you get the best ROI for your ad spend.
Boost Direct Mail Response Rates
Consumer Profiles also greatly enhance direct mail campaigns. Not only do they show you which customers are mail responsive buyers, but you also get accurate demographic data to ensure your materials reach the right person every time.
And you can keep using that information for future campaigns to see who has responded in the past – and how many times! This way you can feel confident all the time, effort, and money put into your direct mail campaigns will not go to waste.
Improve Sales Conversion Rates
Once Consumer Profiles helps your advertising campaigns bring in more calls, you know you’re getting high-quality leads. The next step after that is converting those leads into sales. Consumer Profiles data can help your sales reps speak to potential customers on a more personal level.
This will help move leads further along the pipeline, and make each step of the customer journey smoother. All this results in closing more deals and bringing in more revenue.
These are just a few examples of how Consumer Profiles can work for your business. Consumer Profiles can also improve sales and marketing efforts, business strategies, the customer experience, and more. Understanding your customers offers some amazing benefits, so get started today with a quote!