In 2017, spending for radio advertising surpassed $18 billion, and that growth is expected to continue through 2021, according to Chron. This may contradict what many people think about radio advertising: that it’s obsolete and near extinction. The truth is that radio is just as prevalent as ever, if not more so. If you’re considering adding radio to your ad mix but still hesitant, allow us to clear up some myths about radio advertising…. Read more »
We are happy to share that 800response (https://800response.com), a leading provider of toll-free vanity phone numbers and real-time call tracking analytics, announces three new hires to the company’s inside sales and client engagement teams. Dawn Tremmel joins the company as a Client Engagement Specialist, and the business-to-business sales team adds two Account Managers, Pitt Petri and Dennis Michel.
“We are very excited to have Dawn, Dennis, and Pitt joining our team. Their backgrounds in customer relations and sales experience bring a level of professionalism and quality that is synonymous with the 800response brand,” says Laura Noonan, Senior Vice President of Sales…. Read more »
As more and more interactions are occurring online these days, it’s easy to forget about other forms of communication, such as a phone conversation. This can be especially true for businesses, who may feel as though connecting with people via the phone is obsolete. But the truth is that the phone call is still relevant, perhaps even more so today than ever before. Each call that comes in to your business contains a wealth of data that can have a tremendous impact on its success. You just need to be able to access it with the right technology…. Read more »
Call monitoring provides a host of potential benefits on which business owners can capitalize. You can use speech analytics to identify keywords and phrases that motivate consumers to contact your business and make a purchase. You can also identify the specific advertisements that inspire people to reach out to you, the times your business receives most of its inbound calls, where consumers are calling from and much, much more.
This information can help you fine-tune your marketing campaign, adjust your schedule to ensure your call center is appropriately staffed and close more sales in the long run. While these are significant benefits, the key to tracking calls effectively is making sure you work with a company that has a secure call tracking system…. Read more »
The benefits of a toll-free vanity phone number are clear. It gives your business a phone number that’s easy to remember, which improves your chances of generating inbound business leads.
For many businesses, however, securing a vanity number is only the first step. There are many other tools and strategies you can utilize to ensure you’re getting the most from your custom phone number. One of these tools is call tracking.
Many companies offer call-tracking services, so it’s important to know what to ask vanity phone number providers when setting up a call tracking program. Whether you’re completely new to the concept, or have used similar tools in the past, you always want to make sure you have a good understanding of the complete services offered and how they can help you grow your business. For example, many call service providers offer additional call-handling services like advanced call routing applications, and call monitoring tools like call recording, missed call alerts, and automated call analysis…. Read more »
Imagine that you are a business owner who continues to get call after call from the same number. They always have one complaint or another. Wouldn’t you like to be able to identify that caller so that you can hopefully solve their problem? If so, you already understand why call tracking is important.
The process of keeping up with the calls that are coming in matters so greatly because there are a variety of phone calls that you will have to handle on a day to day basis which you may forget about if you are not completely on top of things and monitoring the calls that are coming in and going out. It is not just to monitor those who are complaining about things. It is also to keep track of all of the calls coming in and going out. You want to locate those who are praising your products as well…. Read more »
Do your clients know who their customers really are; like their call patterns, purchase trends, satisfaction level, household income and home value? Where do they tend to live? And, what time of day do they tend to call?
Call tracking services provide accurate insights to answer many of these business questions that run through the minds of your clients, and that are discussed during management meetings:
We have the tools you and your clients need to monitor your client’s advertising campaigns based on actual response rates with call tracking and call recording services…. Read more »
If you are a business owner, office manager, or call-center supervisor, one of the most effective ways to gauge how well some of your marketing campaigns are working is through the use of top-notch call tracking software. If it’s something you haven’t fully investigated yet, just think of call tracking as the telephony equivalent of conversion tracking that you use for your company website.
Call tracking doesn’t record your actual conversations with customers, though a good call monitoring system can and maybe should be used in conjunction with call tracking to accomplish that. Instead, call tracking records more statistical-based information regarding your inbound customer contacts, such as:… Read more »
Imagine spending thousands with no way of measuring the results. Knowing how many leads a campaign generates empowers you to make informed decisions on future ad campaigns and media buys.
Real-time tracking and recording features provide you with the knowledge you need to make strategic decisions when it comes to advertising campaigns; whether it be decisions on creative elements, the offer, the call to action, or the media outlets you trust with your messages.
With a call tracking service you can home in on the fine details of who is calling your business, what their average household income is, their average home value, as well as when they are most likely to call…. Read more »
Advertising your business can be extremely costly, yet, the most important aspect of your budget. Without advertising the public would not know about your business and what you have to offer. Without customers there is simply no business. Advertising can also be hit and miss. There aren’t any guarantees that the dollars spent on advertising will bring in customers. The key to successful advertising is targeting the right audience. The solution to finding the right customer base is by performing a customer service analysis…. Read more »