The internet has certainly made it easier for companies to track leads and gather contact information from prospects. While there’s no debate over the importance of having an online presence for today’s businesses, lead tracking isn’t confined to the web. There’s a ton of lead-qualifying information that your clients can gather from a simple phone call.
Your clients may believe that no one uses the phone anymore. However, there are countless studies that show customers still prefer to use the telephone. Unlike filling out an online form that may take days to receive a response, a phone conversation provides immediate answers. Plus, not all websites have a chat option. … Read more »
Even when searching for information about a business online, most people choose to reach out to the business via a phone call. But technology and call tracking numbers have allowed phone calls to evolve beyond simply being an effective means of communication.
With call tracking technology, businesses are able to access valuable data on all of their incoming calls – data which can help greatly improve their sales and marketing efforts. Here are just some of the ways call tracking can benefit companies of all sizes and in any industry…. Read more »
You don’t need market research or published studies to know that people watch a lot of TV in this country. But if you do want some stats, here are just a few.
Given these facts, it’s no surprise that TV advertising takes a big piece of the marketing pie for large, well-established companies. Successful businesses from almost every industry use some form of TV advertising to attract new customers. What’s surprising is the fact that many companies and digital marketers don’t see the value in TV advertising. Here are 3 reasons why they should…. Read more »
Setting goals for your small business is a never ending quest. You must continuously pursue your objectives, and that requires continual progress on multiple fronts. What will likely make or break your efforts is how well you can set short- and long-term goals.
When you understand the nuances of what goes into goal-setting and achieving, it won’t matter what obstacles stand in your way, because you’ll be in an optimal position to tackle them.
Here is some advice for any small business owner looking to create better goals and meet them…. Read more »
In 2017, advertising giant Procter & Gamble slashed its digital ad spending by over $200 million. This came as a surprise to many people. Digital-only advertising is often touted as the wave of the future, and a company that’s as trendy as P&G would presumably want to be part of it. But after doing extensive research on their digital ad spend, P&G reached a clear conclusion: It was a waste of money. In fact, drastically cutting it had very little effect on the company overall…. Read more »
In 2017, spending for radio advertising surpassed $18 billion, and that growth is expected to continue through 2021, according to Chron. This may contradict what many people think about radio advertising: that it’s obsolete and near extinction. The truth is that radio is just as prevalent as ever, if not more so. If you’re considering adding radio to your ad mix but still hesitant, allow us to clear up some myths about radio advertising…. Read more »
We are happy to share that 800response (https://800response.com), a leading provider of toll-free vanity phone numbers and real-time call tracking analytics, announces three new hires to the company’s inside sales and client engagement teams. Dawn Tremmel joins the company as a Client Engagement Specialist, and the business-to-business sales team adds two Account Managers, Pitt Petri and Dennis Michel.
“We are very excited to have Dawn, Dennis, and Pitt joining our team. Their backgrounds in customer relations and sales experience bring a level of professionalism and quality that is synonymous with the 800response brand,” says Laura Noonan, Senior Vice President of Sales…. Read more »
As more and more interactions are occurring online these days, it’s easy to forget about other forms of communication, such as a phone conversation. This can be especially true for businesses, who may feel as though connecting with people via the phone is obsolete. But the truth is that the phone call is still relevant, perhaps even more so today than ever before. Each call that comes in to your business contains a wealth of data that can have a tremendous impact on its success. You just need to be able to access it with the right technology…. Read more »
Call monitoring provides a host of potential benefits on which business owners can capitalize. You can use speech analytics to identify keywords and phrases that motivate consumers to contact your business and make a purchase. You can also identify the specific advertisements that inspire people to reach out to you, the times your business receives most of its inbound calls, where consumers are calling from and much, much more.
This information can help you fine-tune your marketing campaign, adjust your schedule to ensure your call center is appropriately staffed and close more sales in the long run. While these are significant benefits, the key to tracking calls effectively is making sure you work with a company that has a secure call tracking system…. Read more »
The benefits of a toll-free vanity phone number are clear. It gives your business a phone number that’s easy to remember, which improves your chances of generating inbound business leads.
For many businesses, however, securing a vanity number is only the first step. There are many other tools and strategies you can utilize to ensure you’re getting the most from your custom phone number. One of these tools is call tracking.
Many companies offer call-tracking services, so it’s important to know what to ask vanity phone number providers when setting up a call tracking program. Whether you’re completely new to the concept, or have used similar tools in the past, you always want to make sure you have a good understanding of the complete services offered and how they can help you grow your business. For example, many call service providers offer additional call-handling services like advanced call routing applications, and call monitoring tools like call recording, missed call alerts, and automated call analysis…. Read more »