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Do you know who your customers really are? Like their call patterns, purchase trends, satisfaction level, household income, or home value? Where do they tend to live? And, what time of day do they tend to call you?
You can answer all of these questions with consumer profiles from 800response. And in this post, we’ll cover all the benefits of this feature and how to use it to improve your marketing efforts.
Consumer Profiles provides a more comprehensive understanding of every incoming caller with these additional customer data points:
After collecting these vital data points on your callers, you can then create a “profile” of your ideal customer. This allows you to easily segment your target audience so that you can create better marketing strategies. For instance, you can segment your customers by “mail responsive buyers” to include in a mailing campaign. Or you can target homeowners who have owned their home for a particular number of years for a home improvement campaign.
If you’re not sure how to get started, here are some questions to ask:
Armed with the answers to questions like the ones above, you can approach your marketing campaigns (and your budget) with a clear strategy. Ultimately, consumer profile data helps define your potential customers, what interests them about your business, and how to approach them.
With real-time call tracking reports and consumer profiles from 800response, advertisers have definitive data to understand their callers and target their ideal customers. You will gain the ability to build a database of leads for future marketing efforts, analyze campaign results for media budget optimization, and examine a wide range of call data.
This data includes: the cost of calls, missed calls, and markets that produce the most results and bring you the most leads – the markets you should focus on in the future.
Call tracking and consumer profiles also provide insights for executives to use when making important decisions. These insights answer questions like the following:
To evaluate campaigns you need to have the tools in place to monitor your advertising performance. It’s easy to do that with 800response. Monitor your advertising campaigns based on actual response rates with 800response’s advanced call tracking and consumer profile data. Get started today with a 15-minute demo!