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Archive for Call Tracking

Qualify and Manage Leads with Consumer Profiles

Call tracking data is a great tool to use for this first step. This data includes caller demographics, such as callers’ names, addresses, home value, and more. But what if you could obtain even more detailed data?

You can with Consumer Profiles. This feature provides access to more in-depth information on your inbound leads to gain a comprehensive understanding of every new prospect. Once you have this information, you can determine the best way to turn those prospects into customers. Consumer profiles can help manage leads in the following ways:… Read more » 

Your Startup Should Be Using Vanity Phone Numbers: Here’s Why

Small businesses, particularly ones that are fairly new, need people to take notice of them and what they offer. And they have to do so in a way that really distinguishes them from larger businesses that are more recognizable to people. The most effective way to accomplish this is to use vanity phone numbers in advertising. Vanity phone numbers help small businesses in the following ways:

Studies show that vanity numbers used in multi-channel advertising can increase inbound lead generation by 25 – 50%. The reason for this is that vanity phone numbers are far easier to remember than numeric phone numbers. People are nine times more likely to recall a vanity 800 number compared to a numeric toll-free phone number. This not only puts a business at the front of people’s minds when they need a particular product or service, but it also provides them with a fast and convenient way to contact the business. A vanity 800 number can help small businesses be truly unforgettable…. Read more » 

5 Ways to Use Call Tracking Software to Shape Future Advertising & Marketing Strategies

You’ve invested a large amount of time and money into your advertising campaigns to create the most effective strategies. But you haven’t come up with a way to measure the results. Or maybe the tools you’re using don’t quite “measure” up. Call tracking software is affordable, easy-to-use, and it can help you track the campaigns that are bringing in the most leads. This is ultimately the best way to shape future advertising and marketing campaigns.

When implementing a new marketing campaign, your goals should focus on a specific end-result: How much revenue will it bring in? How much will it increase sales? Once you’ve established this target, you can then determine the data needed to measure and evaluate a campaign’s performance…. Read more » 

4 Ways Call Tracking Numbers Save Money for Businesses

Call tracking numbers are easy to acquire and ideal for tracking the success of your advertising campaigns. Let’s say you already have some call tracking phone numbers, and you have strategically placed them in your various ads. Great!

Now what? Now you learn how to use them to your advantage. Here are a few simple ways to leverage call tracking numbers to boost sales and save your business money.

Call tracking numbers should always come with services that optimize your numbers. For instance, many call tracking vendors will provide you with basic caller details, such as name, address, and average household income (based on caller’s market area/area code). You can also get more detailed caller demographics like homeownership, marital status, and more with consumer profiles. … Read more » 

Using Call Tracking Metrics to Understand Your Audience

Advertising can be tricky. You want your ads to be clever, intriguing, and original, as well as seen (and responded to) by the right audiences. Many companies invest large amounts of money into outside market research on trends, demographics, and more to get a better sense of how they should present themselves. But it doesn’t have to be that complicated if you know how to use call tracking and call tracking metrics.

The truth is that your best source of marketing data is your incoming calls. Those callers are reaching out to you because of your advertising, so they are the people you want to focus on. And you can obtain invaluable knowledge about them by using a call tracking phone number in your ads. Call tracking metrics provide the data to answer the following questions:… Read more » 

5 Ways Vanity Phone Numbers Bring in New Business During Hard Times

800response has always promoted the benefits of vanity phone numbers. But it is our comprehensive lead tracking and analytics solution that helps businesses optimize advertising efforts and provide exceptional customer experiences for every incoming call. We also understand that lead generation has to start somewhere, especially during an economic crisis.

That’s why we’re taking this opportunity to highlight the value of lead-generating vanity phone numbers. To begin, studies show that companies using vanity numbers as part of their marketing strategy see a 25-50% increase in incoming calls. So if your marketing team is looking for ways to boost inbound leads, here are 5 ways toll-free vanity phone numbers can bring in new business…. Read more » 

How to Track Successful Ad Campaigns with Call Tracking Reports

A lot of time and money go into your ad campaigns, and you want to be sure they will produce the desired results. That’s just one of the many benefits of call tracking reports.

Call tracking reports give you the information you need to formulate effective ad strategies. By adding unique local or toll-free tracking phone numbers to all of your campaigns, you can receive valuable data on multiple call tracking metrics. This provides you with a complete overview of your call volume. … Read more » 

3 Ways Call Routing Can Work For You While You Work From Home

800response has helped our customers meet these challenges using the call routing services that we have offered for years. From rerouting calls to remote agents to anticipating customer concerns, we’re helping businesses like yours adjust to the shifting landscape of COVID-19.

Here are three ways call routing can work for you while you and your employees work from home.

While there are various advanced routing tools to direct your incoming calls to different store locations, you can also route them to other locations in any manner you choose. You can have the call ring to the agents in a round-robin fashion, route all calls to ring to a single agent, or prompt callers with a message that allows them to select the right person for the call. So rather than changing your tracking numbers, you just have to decide how you want to reroute those calls…. Read more » 

How to Qualify Inbound Leads for Marketing & Sales Teams

If you work in marketing or sales, your number one goal is to attract as many inbound leads as possible. But a large quantity of leads does not necessarily mean they are all high quality. And when your sales reps reach out to non-viable leads, they waste valuable time.

You’d be surprised by how much time you can save by qualifying inbound leads before they are assigned. With the proper lead qualifying process in place, your marketing team will have an easier time passing along sales qualified leads. Here’s quick guide on how to qualify inbound leads for marketing and sales teams…. Read more » 

Why Can’t We Be Friends? Benefits of Joining Traditional and Digital Advertising

Meanwhile, digital marketing advocates view traditional advertising as obsolete and no longer effective. To them, using offline advertising is a sign that a company is stuck in the past. Clearly these two strategies are too different, right?

Wrong.

The truth is that digital and traditional advertising can not only work together, but the combination is shown to yield great results. A digital-traditional marketing mix can benefit businesses in the following ways:… Read more »