Home / Call Tracking / Page 3

Archive for Call Tracking

5 Ways Vanity Phone Numbers Bring in New Business During Hard Times

800response has always promoted the benefits of vanity phone numbers. But it is our comprehensive lead tracking and analytics solution that helps businesses optimize advertising efforts and provide exceptional customer experiences for every incoming call. We also understand that lead generation has to start somewhere, especially during an economic crisis.

That’s why we’re taking this opportunity to highlight the value of lead-generating vanity phone numbers. To begin, studies show that companies using vanity numbers as part of their marketing strategy see a 25-50% increase in incoming calls. So if your marketing team is looking for ways to boost inbound leads, here are 5 ways toll-free vanity phone numbers can bring in new business…. Read more » 

How to Track Successful Ad Campaigns with Call Tracking Reports

A lot of time and money go into your ad campaigns, and you want to be sure they will produce the desired results. That’s just one of the many benefits of call tracking reports.

Call tracking reports give you the information you need to formulate effective ad strategies. By adding unique local or toll-free tracking phone numbers to all of your campaigns, you can receive valuable data on multiple call tracking metrics. This provides you with a complete overview of your call volume. … Read more » 

3 Ways Call Routing Can Work For You While You Work From Home

800response has helped our customers meet these challenges using the call routing services that we have offered for years. From rerouting calls to remote agents to anticipating customer concerns, we’re helping businesses like yours adjust to the shifting landscape of COVID-19.

Here are three ways call routing can work for you while you and your employees work from home.

While there are various advanced routing tools to direct your incoming calls to different store locations, you can also route them to other locations in any manner you choose. You can have the call ring to the agents in a round-robin fashion, route all calls to ring to a single agent, or prompt callers with a message that allows them to select the right person for the call. So rather than changing your tracking numbers, you just have to decide how you want to reroute those calls…. Read more » 

How to Qualify Inbound Leads for Marketing & Sales Teams

If you work in marketing or sales, your number one goal is to attract as many inbound leads as possible. But a large quantity of leads does not necessarily mean they are all high quality. And when your sales reps reach out to non-viable leads, they waste valuable time.

You’d be surprised by how much time you can save by qualifying inbound leads before they are assigned. With the proper lead qualifying process in place, your marketing team will have an easier time passing along sales qualified leads. Here’s quick guide on how to qualify inbound leads for marketing and sales teams…. Read more » 

Why Can’t We Be Friends? Benefits of Joining Traditional and Digital Advertising

Meanwhile, digital marketing advocates view traditional advertising as obsolete and no longer effective. To them, using offline advertising is a sign that a company is stuck in the past. Clearly these two strategies are too different, right?

Wrong.

The truth is that digital and traditional advertising can not only work together, but the combination is shown to yield great results. A digital-traditional marketing mix can benefit businesses in the following ways:… Read more » 

How to Explain to Your Clients Why They Need Call Tracking

Sound familiar?

The internet has certainly made it easier for companies to track leads and gather contact information from prospects. While there’s no debate over the importance of having an online presence for today’s businesses, lead tracking isn’t confined to the web. There’s a ton of lead-qualifying information that your clients can gather from a simple phone call.

Your clients may believe that no one uses the phone anymore. However, there are countless studies that show customers still prefer to use the telephone. Unlike filling out an online form that may take days to receive a response, a phone conversation provides immediate answers. Plus, not all websites have a chat option. … Read more » 

3 Reasons Businesses Should Use Call Tracking Numbers

Even when searching for information about a business online, most people choose to reach out to the business via a phone call. But technology and call tracking numbers have allowed phone calls to evolve beyond simply being an effective means of communication.

With call tracking technology, businesses are able to access valuable data on all of their incoming calls – data which can help greatly improve their sales and marketing efforts. Here are just some of the ways call tracking can benefit companies of all sizes and in any industry…. Read more » 

3 Pros of TV Advertising That May Surprise Digital Marketers

You don’t need market research or published studies to know that people watch a lot of TV in this country. But if you do want some stats, here are just a few.

Given these facts, it’s no surprise that TV advertising takes a big piece of the marketing pie for large, well-established companies. Successful businesses from almost every industry use some form of TV advertising to attract new customers. What’s surprising is the fact that many companies and digital marketers don’t see the value in TV advertising. Here are 3 reasons why they should…. Read more » 

Setting Goals for Your Small Business

Setting goals for your small business is a never ending quest. You must continuously pursue your objectives, and that requires continual progress on multiple fronts. What will likely make or break your efforts is how well you can set short- and long-term goals.

When you understand the nuances of what goes into goal-setting and achieving, it won’t matter what obstacles stand in your way, because you’ll be in an optimal position to tackle them.

Here is some advice for any small business owner looking to create better goals and meet them…. Read more » 

Why Companies Should Avoid Digital-Only Advertising

In 2017, advertising giant Procter & Gamble slashed its digital ad spending by over $200 million. This came as a surprise to many people. Digital-only advertising is often touted as the wave of the future, and a company that’s as trendy as P&G would presumably want to be part of it. But after doing extensive research on their digital ad spend, P&G reached a clear conclusion: It was a waste of money. In fact, drastically cutting it had very little effect on the company overall…. Read more »