Understanding which generations respond to a certain medium helps businesses market to different generations. IF you read our previous post on marketing to different generations, you learned what types of media Baby Boomers and Generation Xers respond to the most. In this post, we cover Millenials and Generation Z.
The Millennial generation was born between 1981 and 1996, and is currently the largest generation, with 80 billion people having $170 million in purchasing power. Yet Millennials are also considered the hardest generation to market to by many businesses, as they were the first generation to completely adopt the internet, giving them both a shorter attention span and the desire for a more personalized experience from advertisers…. Read more »
The world’s population currently spans several generations, which means businesses have more people to market to than ever before. While all generations expect advertising to be authentic and free of gimmicks, it’s important to remember each age group is unique, with its own distinguishing characteristics. In this 2-part blog series, we’ll take a look at each generation to see what makes them tick, and the ad strategies they respond to the most.
Born between 1946 and 1964, the Baby Boomer generation is the oldest and wealthiest generation, with the most disposable income. With purchasing power of $75.4 million dollars, Boomers make up 40% of consumers. Yet only 10% of advertising markets to this generation. This means advertisers are overlooking a great deal of potential revenue. Most Baby Boomers don’t consider themselves old or irrelevant; therefore, businesses still need to find ways to focus their ad strategies on that “Silver Dollar.”… Read more »
In 2017, corporate juggernaut Procter & Gamble shocked everyone by announcing it was cutting hundreds of millions of dollars from its digital advertising spend. Instead, P&G chose to invest that money into more traditional forms of advertising, such as television and radio. Reports show that P&G spent 6.7 million dollars on radio advertising in the first half of 2017 alone (6 times more than the first half of 2016). And the trend continued through 2017, with radio ad spending for Q3 increasing 96% over Q2…. Read more »
Once you have a marketing and advertising campaign ready to go out into the wild, where do you go next? What’s your media buying strategy? Will you go with traditional or digital media? Your strategy should already include your goals, campaign specifications and which media channels (TV, billboard, radio, etc.) will work best to meet that. Your next step is vendor coordination.
Often, what seems most confusing in a media buy is coordinating all the offers each vendor presents to you. Do they meet your needs for the campaign? Are the cost-effective to your budget? For each channel, you need to asses exactly what they will be offering you and how closely their offerings match up to your goals. You may find that one vendor suites all your needs – or a host of vendors fill different gaps in your strategy. Once selected, though, more decisions arise…. Read more »
Setting goals for your small business is a never ending quest. You must continuously pursue your objectives, and that requires continual progress on multiple fronts. What will likely make or break your efforts is how well you can set short- and long-term goals.
When you understand the nuances of what goes into goal-setting and achieving, it won’t matter what obstacles stand in your way, because you’ll be in an optimal position to tackle them.
Here is some advice for any small business owner looking to create better goals and meet them…. Read more »
A new year has begun, and businesses across the country are looking for creative ways to increase revenue. Traditional advertising is often looked over, but there are many reasons to consider traditional ads. Studies show 35% of companies are planning to boost their ad spend in 2019, with nearly half intending to increase their ad allocation for traditional marketing mediums, such as radio and television. If you’re creating your marketing strategies for the new year, these traditional advertising trends will influence your success in 2019…. Read more »
Happy Holidays from 800response! As we approach the new year, we’d like to take this opportunity to thank all of our customers for their continued support. Please note that our office will be closed Monday, December 24th and Tuesday, December 25th. As always, we offer 24/7 technical support if you experience any technical issues. We will resume regular business hours Wednesday, December 26th.
A new year means exciting new changes!
And while we can’t wait to see what 2019 will bring, one thing that will never change is our commitment to how we do business with our customers…. Read more »
The success of a car dealership is generally placed on sales. Dealerships are a dime a dozen and present in nearly ever shopping center plaza. Car salespeople are expected to sell and maintain healthy profit margins. However, without prospective customers wandering through the front door, the process of selling becomes long, costly, and resource intensive. Help your sales staff spend less time bringing people in the door and more time helping them with the top marketing strategies for car dealerships…. Read more »
Before you jump into any tactics, you must first set a goal and set a budget. Without a goal, you will never know where your efforts are going to. Try setting SMART goals (specific, measurable, actionable, relevant, time-bound). These goals give you not only a measure to strive for, but accountability. You will also want to hold yourself accountable to a budget. Pairing each goal with a budget will help you understand your return on investment and if that goal is truly working.
After setting your goals, you should take time to:… Read more »
Every Halloween, companies host costume contests and other festive events to boost morale in the office. Each year, 800response takes that idea further and celebrates Halloween with a fundraiser. The 2018 Halloween festivities were a part of our ongoing campaign for The United Way of Northwest Vermont. The campaign organizers worked hard to create Halloween-themed contests to raise money for the event, including a costume contest, pumpkin carving contest, pumpkin bowling, and more. Here’s a recap of this year’s Halloween festivity for charity…. Read more »