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You’ve invested a large amount of time and money into your advertising campaigns to create the most effective strategies. But you haven’t come up with a way to measure the results. Or maybe the tools you’re using don’t quite “measure” up. Call tracking software is affordable, and easy to use, and it can help you track the campaigns that are bringing in the most leads. This is ultimately the best way to shape future advertising and marketing campaigns.
When implementing a new marketing campaign, your goals should focus on a specific end result: How much revenue will it bring in? How much will it increase sales? Once you’ve established this target, you can then determine the data needed to measure and evaluate a campaign’s performance.
One tool you’ll need to achieve this goal is a call tracking phone number, such as a vanity 800 number. Use different numbers for each campaign to better understand ad response. Look for a toll-free provider with tracking phone numbers that include access to call tracking data reports. This makes it easy to see which metrics are crucial to evaluating campaign success.
Call tracking numbers provide a vast amount of information on all of your inbound calls to help you measure advertising effectiveness and qualify leads. Here are 5 ways to use call tracking and how they can shape future campaigns.
Capturing data from call tracking software is just the start of fully understanding your campaigns’ effectiveness. Stay tuned for more ways to make informed decisions on future advertising strategies.
To see our call tracking services in action, contact us or request a demo of 800response.