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Recently, we discussed call tracking metrics, and which ones you should be using in your campaigns. For many marketing managers (or VPs of Marketing, Marketing Directors, etc), any insight into what will ultimately be a successful marketing/advertising/promotions campaign is critical. Now it’s time to get a little more granular with the planning stage.
Call volume trends and consumer profiles can provide useful insights if you know what to look for. Here are a few trends to watch and how they can help you improve marketing campaigns:
But call tracking can only provide so much information. If you really want to know what drives customers to your site, you’ll need access to insights from the calls themselves. First, you’ll need call recording technology to record, transcribe, and analyze customer conversations. Then you’re ready to dive into call monitoring and interaction analytics.
With an advanced interaction analytics solution that features call transcription, you can easily gather caller insights. For instance, you can search the call transcriptions for keywords related to how callers found you. If more callers found you from an ad or Google search, then that’s where you want to focus your efforts.
Customer interactions give you the call metrics that help eliminate a lot of guesswork at the planning stage, giving your campaigns more chance of achieving the impact you want from the start.
Speech analytics is also designed to provide you with insights from existing customers, such as:
Before your campaign even begins, you can extract customer behavior insights – what motivates them, what doesn’t – with interaction analytics. Use the voice of your customers to focus your campaigns on what really matters to them, and more importantly, what guides their purchase patterns.
With speech analytics, you can enhance call metrics insights by creating content searches that automatically monitor customer conversations in real-time. Content searches are customizable to identify pertinent keywords and phrases specific to a variety of business objectives. With this precise call mining technology, businesses have quantitative and qualitative knowledge to evaluate their marketing strategies and campaigns, overcome challenges, transform the business, and work more effectively.
Learn more about the benefits of speech analytics. Schedule a demo of our full solution.