If you work in marketing or sales, your number one goal is to attract as many inbound leads as possible. But a large quantity of leads does not necessarily mean they are all high quality. And when your sales reps reach out to non-viable leads, they waste valuable time.
You’d be surprised by how much time you can save by qualifying inbound leads before they are assigned. With the proper lead qualifying process in place, your marketing team will have an easier time passing along sales qualified leads. Here’s quick guide on how to qualify inbound leads for marketing and sales teams…. Read more »
Business owners typically have 3 main goals. They want to ensure that employees have the tools needed to succeed, to provide an exceptional customer experience, and to maintain a positive brand image. Recording calls and using insights from customer interactions can achieve all of this.
Implementing a call recording solution has become standard practice for many businesses, yet its value often remains unknown. If you’re considering a call recording solution, or you’re already recording calls but haven’t explored all of its applications, here are just a few benefits of call recording. … Read more »
When someone calls your business, you want to ensure that the caller will reach the person who can provide the best service for that caller’s particular needs. The best way to accomplish this is to implement call routing software. Call routing guarantees that each incoming call reaches the right business location, the right department, and the right person.
Call routing options have evolved over the years, and while this is certainly a good thing, it can be confusing for companies looking into call routing for the first time. How do they know which routing system is best for them and for their customers?… Read more »
Meanwhile, digital marketing advocates view traditional advertising as obsolete and no longer effective. To them, using offline advertising is a sign that a company is stuck in the past. Clearly these two strategies are too different, right?
The truth is that digital and traditional advertising can not only work together, but the combination is shown to yield great results. A digital-traditional marketing mix can benefit businesses in the following ways:… Read more »
While the trend is often relegated to food, “buying local” has become a significant credo for all kinds of shoppers. People are rejecting national brands and choosing businesses that help form the backbone of their communities. This movement is born out of more than a desire to “throwback” to the good old days. Consumers genuinely believe in the benefits of going local, and that creates a significant opportunity for small businesses.
However, giant conglomerates still generate their fair share of revenue, so you’ll need to take a proactive approach if you want to establish yourself as a pillar of the community…. Read more »
The internet has certainly made it easier for companies to track leads and gather contact information from prospects. While there’s no debate over the importance of having an online presence for today’s businesses, lead tracking isn’t confined to the web. There’s a ton of lead-qualifying information that your clients can gather from a simple phone call.
Your clients may believe that no one uses the phone anymore. However, there are countless studies that show customers still prefer to use the telephone. Unlike filling out an online form that may take days to receive a response, a phone conversation provides immediate answers. Plus, not all websites have a chat option. … Read more »
Speech to text transcription converts audio to text so that managers can quickly scan the calls instead of listening to the entire recording. Searchable call transcriptions make it even easier to monitor calls for quality. Managers can search all calls for specific words and phrases within a determined date range. This is far more accurate and efficient than manual call monitoring. … Read more »
In 2018, Out of Home advertising (OOH) was the sole traditional media that reported growth, estimating $33.5 billion in revenue. Not only did OOH advertising spend increase 4.5% in 2018 compared to the previous year, but it’s also seen 35 consecutive years of growth…. Read more »
Do you own a small business? Are you constantly told that you need to “network,” but you’re so annoyed with that word that you simply avoid it? You are not alone. You’re also in luck because we spoke with other small business owners who’ve had the same experience.
Most negative experiences with networking start with people who only use networking to forcefully self-promote. While some people do abuse their networks, networking the right away involves a positive exchange between people. In other words, successful networking starts with the right attitude. Even if you cringed while reading that last sentence, we promise that the following tips will be completely painless…. Read more »
For small business owners running their business on a limited budget, it isn’t easy to stay within your means while expanding your market. The good news is that by increasing your company’s overall productivity, you can quickly grow your operations and your reputation.
This week, we have some advice on how to make these goals attainable. Here are five productivity tips for small business owners to help you grow your business.
If you feel like you never have enough time to complete your desired tasks and goals, try organizing your time a little more efficiently. Begin with honest introspection and a detailed look at how everyone within your company spends their current amount of allotted time…. Read more »