The internet has certainly made it easier for companies to track leads and gather contact information from prospects. While there’s no debate over the importance of having an online presence for today’s businesses, lead tracking isn’t confined to the web. There’s a ton of lead-qualifying information that your clients can gather from a simple phone call.
Your clients may believe that no one uses the phone anymore. However, there are countless studies that show customers still prefer to use the telephone. Unlike filling out an online form that may take days to receive a response, a phone conversation provides immediate answers. Plus, not all websites have a chat option. … Read more »
Speech to text transcription converts audio to text so that managers can quickly scan the calls instead of listening to the entire recording. Searchable call transcriptions make it even easier to monitor calls for quality. Managers can search all calls for specific words and phrases within a determined date range. This is far more accurate and efficient than manual call monitoring. … Read more »
In 2018, Out of Home advertising (OOH) was the sole traditional media that reported growth, estimating $33.5 billion in revenue. Not only did OOH advertising spend increase 4.5% in 2018 compared to the previous year, but it’s also seen 35 consecutive years of growth…. Read more »
Do you own a small business? Are you constantly told that you need to “network,” but you’re so annoyed with that word that you simply avoid it? You are not alone. You’re also in luck because we spoke with other small business owners who’ve had the same experience.
Most negative experiences with networking start with people who only use networking to forcefully self-promote. While some people do abuse their networks, networking the right away involves a positive exchange between people. In other words, successful networking starts with the right attitude. Even if you cringed while reading that last sentence, we promise that the following tips will be completely painless…. Read more »
For small business owners running their business on a limited budget, it isn’t easy to stay within your means while expanding your market. The good news is that by increasing your company’s overall productivity, you can quickly grow your operations and your reputation.
This week, we have some advice on how to make these goals attainable. Here are five productivity tips for small business owners to help you grow your business.
If you feel like you never have enough time to complete your desired tasks and goals, try organizing your time a little more efficiently. Begin with honest introspection and a detailed look at how everyone within your company spends their current amount of allotted time…. Read more »
Even when searching for information about a business online, most people choose to reach out to the business via a phone call. But technology and call tracking numbers have allowed phone calls to evolve beyond simply being an effective means of communication.
With call tracking technology, businesses are able to access valuable data on all of their incoming calls – data which can help greatly improve their sales and marketing efforts. Here are just some of the ways call tracking can benefit companies of all sizes and in any industry…. Read more »
800response is pleased to announce that we have appointed Jay Rosenblatt as our new chief executive officer. Rosenblatt will replace Mitchell Knisbacher, who will remain in his role as chairman of the board. Knisbacher expresses his confidence in Rosenblatt in the press release: “Jay’s proven track record of recognizing service delivery and product enhancements for both small businesses and large corporations will be a vital asset to our growth strategy. With Jay’s diverse experience and wealth of knowledge in the telecom industry, I am confident that 800response will continue providing competitive advancements in lead generation and customer analytics software.”… Read more »
You don’t need market research or published studies to know that people watch a lot of TV in this country. But if you do want some stats, here are just a few.
Given these facts, it’s no surprise that TV advertising takes a big piece of the marketing pie for large, well-established companies. Successful businesses from almost every industry use some form of TV advertising to attract new customers. What’s surprising is the fact that many companies and digital marketers don’t see the value in TV advertising. Here are 3 reasons why they should…. Read more »
The days of physical signage and big roadside billboards have fallen by the wayside. At least, that’s what some people in the industry would like you to believe.
Ultimately, the best businesses can effectively integrate contemporary, digital marketing techniques — like websites and social media — in with time-tested elements like billboards to create engaging content that drives leads. If you’re hunting for some advice on how to improve your usage of these methods, we have some tips for you…. Read more »
Understanding which generations respond to a certain medium helps businesses market to different generations. IF you read our previous post on marketing to different generations, you learned what types of media Baby Boomers and Generation Xers respond to the most. In this post, we cover Millenials and Generation Z.
The Millennial generation was born between 1981 and 1996, and is currently the largest generation, with 80 billion people having $170 million in purchasing power. Yet Millennials are also considered the hardest generation to market to by many businesses, as they were the first generation to completely adopt the internet, giving them both a shorter attention span and the desire for a more personalized experience from advertisers…. Read more »