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Setting Goals for Your Small Business

Setting goals for your small business is a never ending quest. You must continuously pursue your objectives, and that requires continual progress on multiple fronts. What will likely make or break your efforts is how well you can set short- and long-term goals.

When you understand the nuances of what goes into goal-setting and achieving, it won’t matter what obstacles stand in your way, because you’ll be in an optimal position to tackle them.

Here is some advice for any small business owner looking to create better goals and meet them…. Read more » 

Traditional Advertising Trends for 2019

A new year has begun, and businesses across the country are looking for creative ways to increase revenue. Traditional advertising is often looked over, but there are many reasons to consider traditional ads. Studies show 35% of companies are planning to boost their ad spend in 2019, with nearly half intending to increase their ad allocation for traditional marketing mediums, such as radio and television. If you’re creating your marketing strategies for the new year, these traditional advertising trends will influence your success in 2019…. Read more » 

Happy Holidays from 800response!

Happy Holidays from 800response! As we approach the new year, we’d like to take this opportunity to thank all of our customers for their continued support. Please note that our office will be closed Monday, December 24th and Tuesday, December 25th. As always, we offer 24/7 technical support if you experience any technical issues. We will resume regular business hours Wednesday, December 26th.

A new year means exciting new changes!

And while we can’t wait to see what 2019 will bring, one thing that will never change is our commitment to how we do business with our customers…. Read more » 

Top Marketing Strategies for Car Dealerships

The success of a car dealership is generally placed on sales. Dealerships are a dime a dozen and present in nearly ever shopping center plaza. Car salespeople are expected to sell and maintain healthy profit margins. However, without prospective customers wandering through the front door, the process of selling becomes long, costly, and resource intensive. Help your sales staff spend less time bringing people in the door and more time helping them with the top marketing strategies for car dealerships…. Read more » 

Best Local Advertising Strategies for Small Businesses

Before you jump into any tactics, you must first set a goal and set a budget. Without a goal, you will never know where your efforts are going to. Try setting SMART goals (specific, measurable, actionable, relevant, time-bound). These goals give you not only a measure to strive for, but accountability. You will also want to hold yourself accountable to a budget. Pairing each goal with a budget will help you understand your return on investment and if that goal is truly working.

After setting your goals, you should take time to:… Read more » 

800response Celebrates Halloween with a Fundraiser

Every Halloween, companies host costume contests and other festive events to boost morale in the office. Each year, 800response takes that idea further and celebrates Halloween with a fundraiser. The 2018 Halloween festivities were a part of our ongoing campaign for The United Way of Northwest Vermont. The campaign organizers worked hard to create Halloween-themed contests to raise money for the event, including a costume contest, pumpkin carving contest, pumpkin bowling, and more. Here’s a recap of this year’s Halloween festivity for charity…. Read more » 

The Proven Value of Direct Mail Advertising

With the many advertising options available to businesses these days, using direct mail advertising may seem old-fashioned and ineffectual. But the truth is that direct mail advertising holds more than its own against other newer, flashier methods. In fact, not only is direct mail marketing a $44.2 billion industry, but studies show that companies that spent just $167 on direct mail in their marketing strategies saw a sales average of $2,095 in 2017…. Read more » 

Quick Marketing Wins for the Independent Home Improvement Outfit

Welcome to the final post in our 3-part blog series on how to market yourself as a home improvement independent contractor. This week, we’ll cover some quick marketing wins that can be applied to any small business.

Some marketing strategies are large-scale and designed to bring about gradual results. These strategies are essential for the long-term growth of your business, but they tend to require a lot of time and effort. You also want to implement some strategies that aren’t so time-consuming and have the potential to deliver more immediate results. When a marketing tactic is easy to apply and can provide an instant benefit, it’s known as a quick win…. Read more » 

Lead Generation and Marketing Strategies for Independent Contractors

Last week, we introduced our 3-part blog series on marketing yourself as an independent home improvement contractor. This week we’ll discuss lead generation and marketing strategies for independent contractors.

Whether you’re just starting out as a home improvement contractor or you’re an old pro, it’s crucial that you know the best ways to market yourself and generate leads to build your business. There’s an overwhelming number of ways you can do this, but they may not all be equally effective…. Read more » 

800response Adds Digital Marketing Specialist to the Team

BURLINGTON, Vermont, November 09, 2018800response, North America’s foremost supplier of shared-use toll-free vanity 800 phone numbers, is proud to welcome Ashley Watson to its team as Digital Marketing Specialist. Watson is responsible for creating and applying digital marketing strategies across multiple channels and platforms for both 800response and its sister company, CallFinder…. Read more »