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Quality Management Made Easy with Sentiment Analysis

Employee-customer interactions are a key part of a business’s success, particularly over-the-phone interactions. These conversations can have a profound impact on the customer experience. That’s why many businesses use call recording and speech analytics tools to enhance quality management.

But how a person says something can be just as important as what was said in the conversation. Many of us have heard someone say one thing, but the person’s tone of voice indicated something entirely different. That’s why analyzing customer tone during phone conversations is a crucial part of creating an exceptional customer experience. A sentiment analytics solution helps improve quality management in the following ways: … Read more » 

Qualify and Manage Leads with Consumer Profiles

Call tracking data is a great tool to use for this first step. This data includes caller demographics, such as callers’ names, addresses, home value, and more. But what if you could obtain even more detailed data?

You can with Consumer Profiles. This feature provides access to more in-depth information on your inbound leads to gain a comprehensive understanding of every new prospect. Once you have this information, you can determine the best way to turn those prospects into customers. Consumer profiles can help manage leads in the following ways:… Read more » 

Your Startup Should Be Using Vanity Phone Numbers: Here’s Why

Small businesses, particularly ones that are fairly new, need people to take notice of them and what they offer. And they have to do so in a way that really distinguishes them from larger businesses that are more recognizable to people. The most effective way to accomplish this is to use vanity phone numbers in advertising. Vanity phone numbers help small businesses in the following ways:

Studies show that vanity numbers used in multi-channel advertising can increase inbound lead generation by 25 – 50%. The reason for this is that vanity phone numbers are far easier to remember than numeric phone numbers. People are nine times more likely to recall a vanity 800 number compared to a numeric toll-free phone number. This not only puts a business at the front of people’s minds when they need a particular product or service, but it also provides them with a fast and convenient way to contact the business. A vanity 800 number can help small businesses be truly unforgettable…. Read more » 

Turn Calls into Sales with Interaction Analytics

That’s why it’s so important to be aware of how employees handle inbound calls. Call recording is a commonly used tool, but listening to every individual conversation can be time-consuming. Fortunately, with an interaction analytics solution, you can quickly and easily obtain valuable information from each call. Here are just some of the benefits interaction analytics provide:

An interaction analytics solution includes tools that scan each phone conversation to detect specific words and phrases. This provides insights into why callers have a negative or positive reaction. And speech to text transcriptions can make the process even more convenient…. Read more » 

5 Ways to Use Call Tracking Software to Shape Future Advertising & Marketing Strategies

You’ve invested a large amount of time and money into your advertising campaigns to create the most effective strategies. But you haven’t come up with a way to measure the results. Or maybe the tools you’re using don’t quite “measure” up. Call tracking software is affordable, easy-to-use, and it can help you track the campaigns that are bringing in the most leads. This is ultimately the best way to shape future advertising and marketing campaigns.

When implementing a new marketing campaign, your goals should focus on a specific end-result: How much revenue will it bring in? How much will it increase sales? Once you’ve established this target, you can then determine the data needed to measure and evaluate a campaign’s performance…. Read more » 

Traditional Advertising, Still Valuable in a Digital Landscape?

Here are just a few reasons traditional advertising is still valuable, especially when used alongside digital marketing efforts:

While branding is an important part of marketing and advertising, ultimately the goal is to create new business. In a digital world, that means driving more visitors to your company’s website. But they can’t do that if they don’t even know your name. Traditional advertising spots can help introduce you to potential customers and pique their interest. And the more variety in your traditional advertising, the higher your chances of getting people to look you up online. Or notice your web address on a billboard (or a surfboard billboard in some cases)…. Read more » 

4 Ways Call Tracking Numbers Save Money for Businesses

Call tracking numbers are easy to acquire and ideal for tracking the success of your advertising campaigns. Let’s say you already have some call tracking phone numbers, and you have strategically placed them in your various ads. Great!

Now what? Now you learn how to use them to your advantage. Here are a few simple ways to leverage call tracking numbers to boost sales and save your business money.

Call tracking numbers should always come with services that optimize your numbers. For instance, many call tracking vendors will provide you with basic caller details, such as name, address, and average household income (based on caller’s market area/area code). You can also get more detailed caller demographics like homeownership, marital status, and more with consumer profiles. … Read more » 

Using Call Tracking Metrics to Understand Your Audience

Advertising can be tricky. You want your ads to be clever, intriguing, and original, as well as seen (and responded to) by the right audiences. Many companies invest large amounts of money into outside market research on trends, demographics, and more to get a better sense of how they should present themselves. But it doesn’t have to be that complicated if you know how to use call tracking and call tracking metrics.

The truth is that your best source of marketing data is your incoming calls. Those callers are reaching out to you because of your advertising, so they are the people you want to focus on. And you can obtain invaluable knowledge about them by using a call tracking phone number in your ads. Call tracking metrics provide the data to answer the following questions:… Read more » 

5 Ways Vanity Phone Numbers Bring in New Business During Hard Times

800response has always promoted the benefits of vanity phone numbers. But it is our comprehensive lead tracking and analytics solution that helps businesses optimize advertising efforts and provide exceptional customer experiences for every incoming call. We also understand that lead generation has to start somewhere, especially during an economic crisis.

That’s why we’re taking this opportunity to highlight the value of lead-generating vanity phone numbers. To begin, studies show that companies using vanity numbers as part of their marketing strategy see a 25-50% increase in incoming calls. So if your marketing team is looking for ways to boost inbound leads, here are 5 ways toll-free vanity phone numbers can bring in new business…. Read more » 

How to Track Successful Ad Campaigns with Call Tracking Reports

A lot of time and money go into your ad campaigns, and you want to be sure they will produce the desired results. That’s just one of the many benefits of call tracking reports.

Call tracking reports give you the information you need to formulate effective ad strategies. By adding unique local or toll-free tracking phone numbers to all of your campaigns, you can receive valuable data on multiple call tracking metrics. This provides you with a complete overview of your call volume. … Read more »