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The Proven Value of Direct Mail Advertising

With the many advertising options available to businesses these days, using direct mail advertising may seem old-fashioned and ineffectual. But the truth is that direct mail advertising holds more than its own against other newer, flashier methods. In fact, not only is direct mail marketing a $44.2 billion industry, but studies show that companies that spent just $167 on direct mail in their marketing strategies saw a sales average of $2,095 in 2017…. Read more » 

Quick Marketing Wins for the Independent Home Improvement Outfit

Welcome to the final post in our 3-part blog series on how to market yourself as a home improvement independent contractor. This week, we’ll cover some quick marketing wins that can be applied to any small business.

Some marketing strategies are large-scale and designed to bring about gradual results. These strategies are essential for the long-term growth of your business, but they tend to require a lot of time and effort. You also want to implement some strategies that aren’t so time-consuming and have the potential to deliver more immediate results. When a marketing tactic is easy to apply and can provide an instant benefit, it’s known as a quick win…. Read more » 

Lead Generation and Marketing Strategies for Independent Contractors

Last week, we introduced our 3-part blog series on marketing yourself as an independent home improvement contractor. This week we’ll discuss lead generation and marketing strategies for independent contractors.

Whether you’re just starting out as a home improvement contractor or you’re an old pro, it’s crucial that you know the best ways to market yourself and generate leads to build your business. There’s an overwhelming number of ways you can do this, but they may not all be equally effective…. Read more » 

800response Adds Digital Marketing Specialist to the Team

BURLINGTON, Vermont, November 09, 2018800response, North America’s foremost supplier of shared-use toll-free vanity 800 phone numbers, is proud to welcome Ashley Watson to its team as Digital Marketing Specialist. Watson is responsible for creating and applying digital marketing strategies across multiple channels and platforms for both 800response and its sister company, CallFinder…. Read more » 

Marketing Yourself as an Independent Home Improvement Contractor

Working as an independent home improvement contractor can be a great way to do what you do best and what you love doing, all while maintaining a high level of control over your own work schedule. Another desirable aspect of this profession is that your skills are, and will always be, in demand. After all, as long as people own homes, there will be a need for home improvement projects. The total amount of money spent on home improvement projects in the U.S. has grown over the years. In 2015, it was about $340 billion. So, there’s plenty of demand for your skills…. Read more » 

Why Companies Should Avoid Digital-Only Advertising

In 2017, advertising giant Procter & Gamble slashed its digital ad spending by over $200 million. This came as a surprise to many people. Digital-only advertising is often touted as the wave of the future, and a company that’s as trendy as P&G would presumably want to be part of it. But after doing extensive research on their digital ad spend, P&G reached a clear conclusion: It was a waste of money. In fact, drastically cutting it had very little effect on the company overall…. Read more » 

Hurricane Florence Customer Update

Temporary Changes to Your Toll-free Numbers with 800response due to Hurricane Florence.

To all of our customers who are located in areas that may be affected by Hurricane Florence, please take a moment to read this.

First, we are thinking of you and your families and friends as you start to prepare for this storm, and we sincerely hope you and your loved ones stay safe…. Read more » 

Discover the True Value of a Call Tracking Solution

There are so many options when it comes to contacting a business these days, but most businesses view an incoming phone call as the most valuable lead source.  This is because a phone conversation is the most direct path to a sale, as it means the caller is showing real interest in a product or service, and an agent has the opportunity to establish and build a solid relationship.  And inbound phone calls increase by 25-50% when businesses use a memorable vanity number as their call-to-action, rather than a local or numeric toll-free number…. Read more » 

Dispelling the Myths of Radio Advertising

In 2017, spending for radio advertising surpassed $18 billion, and that growth is expected to continue through 2021, according to Chron. This may contradict what many people think about radio advertising: that it’s obsolete and near extinction. The truth is that radio is just as prevalent as ever, if not more so. If you’re considering adding radio to your ad mix but still hesitant, allow us to clear up some myths about radio advertising…. Read more » 

Making Your Business Into a Brand

You’ve done it. You started your own business, and it’s thriving. But if you’re like a lot of entrepreneurs, that’s not enough. Now, it’s time to transition your small or medium-sized business into a full-fledged brand. Having a brand will make it easier for your business to compete with established competitors regardless of their size. It will also lend credibility to your organization and position your company for future growth.

Here are some tips that can help you turn your business into a successful brand that’s widely recognized:… Read more »