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Call Tracking Best Practices: Do’s and Don’ts

If you market your business online, in print advertisements, on television, on the radio or a combination and your marketing efforts generate a lot of leads, you should be using a call tracking service. When you use call tracking services provided by 800response, you have the opportunity to narrow the gap between your marketing campaigns and the leads they produce. This will enable you to determine the actual return you’re getting on your marketing tactics by revealing where your offline conversions are coming from…. Read more » 

Improve Your 2018 Marketing Strategy with Call Tracking and Call Monitoring

As more and more interactions are occurring online these days, it’s easy to forget about other forms of communication, such as a phone conversation.  This can be especially true for businesses, who may feel as though connecting with people via the phone is obsolete.  But the truth is that the phone call is still relevant, perhaps even more so today than ever before.  Each call that comes in to your business contains a wealth of data that can have a tremendous impact on its success.  You just need to be able to access it with the right technology…. Read more » 

5 Ways Call Monitoring Improves Your Operations

In today’s competitive business climate, it’s critical that you do everything you can to help your company succeed. If your business has a call center, you should implement a phone call monitoring system. Customer service call monitoring can help you improve your operations in meaningful ways, such as creating new sales opportunities.  Doing this can help your business experience a higher level of success in both the short and long term.

While your call center agents may see the installation of a call monitoring system as potentially intrusive, the truth is that a call monitoring system can benefit them as much as it can improve your company’s overall operations. If you explain this to your employees as they’re learning how to use call monitoring, it will help prevent them from resisting the system’s installation, as well as the changes that the installation may lead to down the line…. Read more » 

Tips for Successful Ad Campaigns in 2018 (and Beyond)

A new year sees many people seeing what changes and improvements they can make in their lives.  The same can be said for businesses, as they look to their past and current methods to see if they are fruitful, or if some alterations are needed.  And these decisions are especially important in the marketing department and its responsibility in creating the most effective advertising strategies to entice and draw in potential customers.  If your business is wondering which ad methods will best serve you in the coming year and beyond, here are some suggestions:… Read more » 

Follow 10 Rules of Offline Marketing for Success

Marketing and advertising your business, brand or organization is essential. Without basic information, potential customers won’t have the information they need to make the all-important purchasing decision. But what turns an offline marketing campaign from drab to fab?

Offline marketing has a big competitor – the online world – but that doesn’t mean its had its day. But offline marketing campaigns need to work just as hard and to ensure success, the informative infographic from Colour Graphics has it all. Do you know the optimum number of words to use? How do you know which colors are attractive to your customers or have you ever wondered how the font makes a difference to people’s purchasing decision?… Read more » 

800 Numbers Aren’t Just for Big Companies

Over the years, consumers have been conditioned to associate toll-free numbers with large, established companies. While that may have been the case historically, vanity numbers can now be used by businesses of any size, including mom-and-pop establishments and start-ups.

Before you can fully appreciate the benefits that getting an 800 number for your business can provide, it’s helpful to understand how a vanity number differs from a generic toll-free number. Being familiar with the distinctions between these two kinds of numbers will help you understand exactly what a vanity number is…. Read more » 

Print Advertising Isn’t Going Away Anytime Soon

The past 10 years have been a bit of an uphill climb for print advertising, but its perseverance has paid off.  Print advertising has found solid footing again, even among the rising presence of online advertising.  And those who make print advertising part of their marketing strategies are seeing real results, as print advertising offers real advantages over online ads.  Advantages such as:

Studies show when people read a printed ad, they are more engaged and focused then when they read something on a screen.  This is understandable, as our online devices permit/force us to multitask, dividing our attention between many different things at once.  However, print advertising is designed so a person has to focus solely on it, so people tend to read them more slowly and with more deliberation.  Plus, print advertising has a rich history which has garnered a respectable and trustworthy reputation, and people therefore tend to associate this reputation with the products that are being advertised.  All of which means print advertising is received on a much deeper level and is far easier to recall, thus making it more impactful than online advertising.  And businesses can strengthen recall of its advertising even more by using a strong call-to-action tool like an unforgettable vanity phone number, which provides customers with an easy to remember way to contact them…. Read more » 

Call Tracking Data Security

Call monitoring provides a host of potential benefits on which business owners can capitalize. You can use speech analytics to identify keywords and phrases that motivate consumers to contact your business and make a purchase. You can also identify the specific advertisements that inspire people to reach out to you, the times your business receives most of its inbound calls, where consumers are calling from and much, much more.

This information can help you fine-tune your marketing campaign, adjust your schedule to ensure your call center is appropriately staffed and close more sales in the long run. While these are significant benefits, the key to tracking calls effectively is making sure you work with a company that has a secure call tracking system…. Read more » 

Advertising Trends in the Auto Industry

It seems like you can’t go anywhere these days without encountering a commercial for a car.  But this is nothing new; for as long as people have been buying cars, auto dealerships have looked for the best ways to advertise their products.  Marketing is a fundamental part of the automobile industry’s success, and money, time, and effort is continuously invested in helping to discover the most effective methods.   Yet as dealerships find themselves presented with more and more ways to advertise, they know there are two key components to any great campaign…. Read more » 

Is Call Monitoring an Invasion of Privacy?

As a consumer, you’ve probably asked yourself the following questions at least once when you’ve called a business or received a sales call:

And as a business owner, you’ve probably heard of cases involving companies that have had to pay large sums of money to consumers who claim they invaded their privacy by recording and monitoring their phone calls. With that in mind, you may find yourself wondering, “Is call monitoring an invasion of privacy that can cost me a lot of money?”… Read more »