Home / Blog

Blog

Is Call Monitoring an Invasion of Privacy?

As a consumer, you’ve probably asked yourself the following questions at least once when you’ve called a business or received a sales call:

And as a business owner, you’ve probably heard of cases involving companies that have had to pay large sums of money to consumers who claim they invaded their privacy by recording and monitoring their phone calls. With that in mind, you may find yourself wondering, “Is call monitoring an invasion of privacy that can cost me a lot of money?”… Read more » 

The Powerful Effects of Radio Advertising

Despite the fast-paced quality of these modern times, people are finding more time in their day to listen to the radio than ever before.  A Nielsen study shows that 93% of adults listen to AM/FM radio on a weekly basis, a higher number than adults who watch television [1].  The unique characteristics of radio compared to other advertising mediums give it distinct advantages when it comes to marketing strategies.  Advantages such as:

Superior Reach

Radio’s reach capabilities are a huge benefit, mainly due to its flexibility.  Unlike watching television, where people have to be in a specific place at a specific time to see the commercial, radio is able to reach people virtually wherever they are, at whatever time.  Whether they’re listening in the car, at work, in the gym, or at home, people can be affected by radio and its advertising, especially when it comes to making purchasing decisions.  For instance, outside the home and in the car are two significant locations where people are listening to the radio, meaning they are in prime positions to purchase something when they hear an ad.  Someone might be driving home from work, wondering what to have for dinner, when they hear an ad for a local pizza place.  Someone else might be out shopping for an anniversary gift, when they hear a radio ad for a jewelry store.  And since many radio stations provide listener statistics with demographic breakdowns, advertisers can schedule their spots to appeal to the right demographics at specific times with precision and effectiveness…. Read more » 

Best Ways to Utilize Your Vanity Number in Your Advertisements

If you don’t already have a vanity number for your business, you might be unfamiliar with the benefits they provide. Catchy 800 numbers give companies the chance to tell consumers something about their business while simultaneously giving shoppers an easy way to contact the organization. An effective vanity number will condition people to immediately associate your phone number with your business over time and tell them how your products or services will benefit them.

In other words, a vanity number will tell consumers why they should call you…. Read more » 

Comparison of Vanity Numbers and Traditional Numbers: What’s the Difference?

As a business owner, you know successful marketing involves converting consumers into inquirers, and then converting those inquirers into paying customers. While that may be the goal of your marketing campaign, it doesn’t necessarily mean you’ll be successful at achieving your objective.

To be successful, your marketing message must rise above the advertising “noise” from other businesses, including your direct competitors. In the 1970s, the average consumer was exposed to just 500 marketing messages per day. Today, they’re exposed to ten times that number, so it’s easy to understand how difficult it can be to make your advertisements stand out from the pack…. Read more » 

Using Vanity Numbers in the Auto Industry to Beat the Competition

When Henry Ford rolled out the Model T in 1908, he probably had no idea how he would change the world, or how big the automobile business would become.  According to the National Automobile Dealers Association, there were at least 36,000 car dealerships in the US in 2016 [1], with new-vehicle sales reaching $995 billion [2].  And these numbers are predicted to grow in 2017.

With so many places to buy a new or used car, consumers have more options today than ever before.  Therefore, auto dealers know they need to do something to distinguish themselves from their competitors.  Using traditional advertising strategies is a great way to raise awareness of their company, but it’s just the first step.  The ultimate goal of a dealership is getting people to actually reach out to them so they can set up in-person appointments.  A strong call-to-action feature such as a memorable vanity number can help accomplish this goal…. Read more » 

How an 800 Number Fits Into Your Marketing Campaign

If you’re about to embark on a new marketing campaign, you may be wondering what you can do to affordably boost the success of your campaign. If this is the case, you should consider contacting 800response and obtaining a memorable 800 number.

A custom 800 number will fit into your marketing campaign because it enables you to use your phone number to define your brand. When you think of vanity 800 numbers such as 1-800-FLOWERS and 1-800- CONTACT, you know exactly what to expect when you dial those numbers. If you dial the first one, you’ll be able to order flowers for any occasion. You can order contacts simply by dialing the second vanity number…. Read more » 

What Makes a Good Vanity Number?

Does your company rely on phone and display advertising to generate business? If so, you should consider getting a vanity number.

For years, savvy companies have used custom 1-800 numbers to leave an impression on consumers. These businesses know it’s not reasonable to expect people to remember a 10-digit string of numbers when they want to contact a company. That’s why they use unique 800 numbers that feature words instead.

With vanity 800 numbers having an average recall rate that’s 75 percent higher than numeric phone numbers, a catchy 800 number for your business can make your phone number unforgettable, making it more likely for consumers to contact your company when they’re ready to make a purchase…. Read more » 

The Continued Value of Traditional Advertising

As digital continues to become a strong presence in the advertising world, it is imperative to remember that traditional advertising remains very much relevant and effective.  Traditional advertising is still capable of producing millions of dollars in revenue, and has a more impressive ROI than online advertising alone.  Rather than being obsolete, traditional advertising demonstrates over and over again its inherent worth.

The continued success of traditional advertising can be summed up by the three R’s: Reach, Recognition, and Recall…. Read more » 

How to Tell a Vanity Number From a Scam Number

It’s happened to just about anyone who has a telephone. The phone rings, you start to answer it and then you notice you don’t recognize the number on your caller ID. Do you ignore the call, or should you answer and run the risk of being pestered by a salesperson — or even worse, a scammer?

Many people face this dilemma every day. With more and more legitimate businesses having access to caller ID spoofing technology (and the same technology being widely accessible to people with nefarious intentions), an increasingly larger number of individuals are left wondering if 800 numbers are safe…. Read more » 

Why Out of Home Advertising Remains Strong

Last year, Apple used a series of billboard advertisements to promote the camera capabilities of its iPhone 6 model – a marketing decision that proved highly successful. It may sound odd to hear of a technological pioneer such as Apple using a seemingly old-fashioned advertising method like a billboard, but the truth is that Out of Home (OOH) advertising has proven time and time again to be effective.  For each dollar spent on OOH advertising, an average of $5.97 is yielded in product sales.  In fact, OOH is shown to offer consistent ROI growth than other traditional advertising formats, despite OOH having less ad spend.  Here are just some of the reasons why Out of Home advertising is the only traditional media that demonstrates perpetual growth:… Read more »