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Dispelling the Myths of Radio Advertising

In 2017, spending for radio advertising surpassed $18 billion, and that growth is expected to continue through 2021, according to Chron. This may contradict what many people think about radio advertising: that it’s obsolete and near extinction. The truth is that radio is just as prevalent as ever, if not more so. If you’re considering adding radio to your ad mix but still hesitant, allow us to clear up some myths about radio advertising…. Read more » 

Making Your Business Into a Brand

You’ve done it. You started your own business, and it’s thriving. But if you’re like a lot of entrepreneurs, that’s not enough. Now, it’s time to transition your small or medium-sized business into a full-fledged brand. Having a brand will make it easier for your business to compete with established competitors regardless of their size. It will also lend credibility to your organization and position your company for future growth.

Here are some tips that can help you turn your business into a successful brand that’s widely recognized:… Read more » 

Integrating Digital & Traditional Marketing

Today, many marketing consultants are eager to tell business owners like you all about the long list of benefits digital marketing can provide. They’ll brag about the success of their custom pay-per-click campaigns and their ability to engage customers on social media platforms. Some may also talk about an interactive infographic they made that increased awareness of one of their client’s brands. To put it simply – if it has anything to do with marketing online, a digital marketer will want to sing its praises…. Read more » 

Boost Your Call Marketing With Personalized Emails

Despite all the advances in technology that enable businesses to send personalized emails that are meaningful to their recipients, less than half of consumers claim to receive emails from retailers that are relevant to their lives. You read that right — less than 50 percent of shoppers say they get emails from retailers that directly relate to their wants and needs.

If you’re not sending personalized emails to your customers and prospects, you could be missing out. Generic email blasts often result in high unsubscribe rates, which will dramatically diminish your list of email recipients over time. Personalized emails convert consumers more successfully, which means you could be losing sales by sending generic emails instead of personalized messages…. Read more » 

Get the Most Out of Your Website Phone Number

Your company’s website is almost done — finally! Granted, your company currently consists of you and just two or three employees, one of whom is your best friend from college, but you know your website will give off the impression that your business is much, much bigger.

On the one hand, you don’t want to be hounded with phone calls when you introduce new products or have a special event or promotion. You also don’t want to have to invest in staffing a call center or outsourcing.Read more » 

Where Should You Be Tracking Calls From? Everywhere!

If you’re a business owner, you may wonder where you should be tracking calls from. The answer is everywhere! While you may think that’s overkill, it isn’t. If an advertisement has your phone number in it, you should track its performance in as much detail as possible when it comes to generating inbound calls to your business.

Now, it’s time for you to renew your ad and lease that billboard again, but you’re short on funds because you decided to open a second location to accommodate even more gym members. You realize you can only afford to run the ad in the newspaper or lease the billboard. How will you be able to decide between your two options if you haven’t tracked calls and you don’t know which medium is responsible for generating the most interest? What if you make the wrong choice and can no longer afford to operate both of your locations because people stop joining?Read more » 

Let Customers Reach You With Geo-Based Call Routing Applications

It’s critical that your customers can reach you when they call your business. Callers who have to deal with hold times or, a series of transfers, or, even worse, voicemails may come away with a less than pleasant experience. That’s why having a sophisticated, geo-based call routing application in place is critical for businesses of all sizes.

Geo-based call routing ensures accurate routing of inbound phone calls so your callers can reach your business as quickly and easily as possible every time, no matter where they are. Geographic routing of phone calls starts as soon as a person dials a phone number. An advanced call routing solution detects the physical position of the caller and uses their location information to route the call appropriately, and according to the rules a business sets…. Read more » 

Manage Your Entire Marketing Budget

With more and more people preferring to consume content online instead of through other resources like television, you may think it’s wise to manage your entire marketing budget in a way that allocates all your resources to digital marketing. While that may be tempting, it’s simply not a smart move for the majority of businesses.

People still watch television. Consumers still listen to the radio, too. A lot of shoppers still enjoy looking through newspapers and magazines, as well. While passengers may prefer to use their mobile devices when they’re traveling in a car, many drivers, passengers, pedestrians and cyclists will still notice what’s on a billboard by the side of the road…. Read more » 

3 Tips for Effective Television Advertising

Recently, Global TV Group gathered data on the television viewing habits of people in 19 countries. The results revealed that TV reaches 70% of the populace in a day, 90% of the week, and nearly 100% in a month [1]. A separate study showed that 85% of television (not sports-related) is still viewed live [2].

These statistics clearly show that television has a huge presence in people’s lives, making it a powerful advertising medium. And businesses are taking notice. Even digital corporations like Amazon, Expedia, and eBay are spending more than $5.9 billion on TV ad spend in 2017. That’s a 10% growth over 2016 [3], and this trend is expected to continue in 2018…. Read more » 

How to Leave an Engaging Voicemail

If you’re in sales, you probably do a lot of telemarketing. Of course, you probably end up leaving plenty of voicemails, too. If you don’t leave messages when you reach someone’s voicemail, you’re doing more than missing out on a possible return call — you’re also communicating that the reason you were calling isn’t very important.

Remember, even when someone doesn’t answer their phone, your phone number will still appear as a missed call. When the person you called sees your number pop up again later in the day, it’s likely they’ll assume you’re calling for no good reason. Then, instead of answering your call, they’ll send you directly to their voicemail because they’ll believe they’re not missing out on anything…. Read more »