Over the years, consumers have been conditioned to associate toll-free numbers with large, established companies. While that may have been the case historically, vanity numbers can now be used by businesses of any size, including mom-and-pop establishments and start-ups.
What Is a Vanity Number?
Before you can fully appreciate the benefits that getting an 800 number for your business can provide, it’s helpful to understand how a vanity number differs from a generic toll-free number. Being familiar with the distinctions between these two kinds of numbers will help you understand exactly what a vanity number is.
A traditional 800 number for business generally consists of a toll-free area code and a series of seven numbers that follow the area code. While a conventional 800 number allows people to call your business without incurring a long-distance charge like a traditional (?) number does, a custom 800 number does much more.
Unlike an 800 number that includes random numbers, a vanity number is expressed in words or a repeated series of numbers. When your phone number includes words, you can use it to relay the name of your business or identify a meaningful benefit your company provides. A vanity number makes your business stand out, makes your number easy to remember and provides a way for consumers to contact your business without having to look up your information.
Benefits of Custom 800 Numbers for Small Businesses
Although an 800 number for business often provides the same benefits for small, medium and large companies, smaller organizations can enjoy an added benefit. Because consumers are used to dialing toll-free numbers when they’re reaching out to large companies that have been around for a while, they’ll get the impression that your business is larger than it really is when they use a vanity phone number to contact your business.
While the benefit of having a larger perceived presence is one that the owners of smaller organization can enjoy exclusively, these entrepreneurs can also enjoy many of the advantages that vanity numbers for businesses provide to organizations of all sizes, including:
- Improved Customer Satisfaction: A vanity number can help improve the level of satisfaction consumers have with your business. Since a vanity number is significantly easier to remember than traditional numbers, having one for your business makes it simpler and more convenient for people to contact your company because they won’t have to look up your number.
- Increased Response Rate and Referrals: Research shows businesses that have a vanity 800 number see a 25 to 50% increase in their response rate. Because a vanity number is easy to remember, consumers are also more likely to send referrals your way because they can share your number without having to search for it.
- Improved Credibility and Brand Image: A toll-free vanity number improves your company’s credibility and brand image no matter how big or small your operation is because established, trustworthy companies have used these numbers for decades. Consumers will likely transfer the same positive feelings they have for organizations with vanity numbers to your business.
In addition to the benefits discussed above, getting an 800 number for your business can help you close more sales, increase your ROI on advertising and allow you to track key performance indicators that can help you elevate your business to the next level of success.
With a custom toll-free number providing so many possible benefits, how can you afford to not have a vanity number for your business? Contact 800response online or call us at 1-800-NEW-SALE to get a custom 800 number for your organization today!