Archive for Outdoor Advertising

How to Come up With the Best Vanity Number for Your Business

The more a business interacts with potential customers, the more likely it is to succeed. The challenge lies in increasing the number of those interactions or generating more inbound leads where the customer makes the initial outreach. One way to increase interactions is to develop a strategy to become the first company they think of when they need your service. This is possible.

One tried-and-true way for small- and medium-sized businesses to drive interactions with potential customers is utilizing custom toll-free vanity numbers (think 1-800-GO-FEDEX). These unique phone numbers are easy for potential customers to remember, and those potential customers will be more likely to call your business if you advertise an unforgettable 800 phone number because they know it’s toll-free, and it’s embedded in their minds through continuous promotion of the number as a response tool…. Read more » 

Outdoor Advertising Growth Continues Over Three Years

Outdoor advertising continues to grow – which is a good sign if you’re advertising with a vanity 800 number and you want to reach people with vehicle signs, billboards, truck wraps, bus wraps, subway ads, and any other form of outdoor!

According to the Outdoor Advertising Association of America (OAAA), out of home (OOH) advertising revenues rose 5% in the second quarter of 2013 compared to the same period in 2012, accounting for nearly $2.2 billion.  Revenue for the first half of 2013 reached nearly $3.7 billion…. Read more » 

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