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Tips for Successful Ad Campaigns in 2018 (and Beyond)

A new year sees many people seeing what changes and improvements they can make in their lives.  The same can be said for businesses, as they look to their past and current methods to see if they are fruitful, or if some alterations are needed.  And these decisions are especially important in the marketing department and its responsibility in creating the most effective advertising strategies to entice and draw in potential customers.  If your business is wondering which ad methods will best serve you in the coming year and beyond, here are some suggestions:… Read more » 

Print Advertising Isn’t Going Away Anytime Soon

The past 10 years have been a bit of an uphill climb for print advertising, but its perseverance has paid off.  Print advertising has found solid footing again, even among the rising presence of online advertising.  And those who make print advertising part of their marketing strategies are seeing real results, as print advertising offers real advantages over online ads.  Advantages such as:

While online advertising can be viewed by many people at once, print advertising guarantees your ads also reach the RIGHT people.  Newspapers and direct mailings are ideal for reaching those in a specific geographic area, which is especially good for smaller businesses that are looking to establish recognition in their communities.  Plus, people often look through newspapers for ads on sales and deals in their area.  Magazines, on the other hand, tend to have a wider distribution, but they are also geared toward more niche audiences and industries.  There’s a magazine for virtually any and every interest and hobby out there, so businesses are sure to find the right one to promote their goods and services.  And since newspapers and magazines are often shared with and read by other people besides the subscribers themselves, it makes the reach that much wider.  Print advertising can be placed and distributed in accordance with the most specific demographics, and businesses that utilize tools such as call tracking can attain even greater knowledge about their audiences…. Read more » 

Advertising Trends in the Auto Industry

It seems like you can’t go anywhere these days without encountering a commercial for a car.  But this is nothing new; for as long as people have been buying cars, auto dealerships have looked for the best ways to advertise their products.  Marketing is a fundamental part of the automobile industry’s success, and money, time, and effort is continuously invested in helping to discover the most effective methods.   Yet as dealerships find themselves presented with more and more ways to advertise, they know there are two key components to any great campaign…. Read more » 

Why Out of Home Advertising Remains Strong

Last year, Apple used a series of billboard advertisements to promote the camera capabilities of its iPhone 6 model – a marketing decision that proved highly successful. It may sound odd to hear of a technological pioneer such as Apple using a seemingly old-fashioned advertising method like a billboard, but the truth is that Out of Home (OOH) advertising has proven time and time again to be effective.  For each dollar spent on OOH advertising, an average of $5.97 is yielded in product sales.  In fact, OOH is shown to offer consistent ROI growth than other traditional advertising formats, despite OOH having less ad spend.  Here are just some of the reasons why Out of Home advertising is the only traditional media that demonstrates perpetual growth:… Read more » 

Are 800 Numbers Spam?

It’s unfortunate that many consumers wonder whether 800 numbers are spam when they appear in their caller ID feeds. A lot of consumers view an 800 number as spam because they’re often affiliated with scams.

From criminals positioning themselves as IRS agents to thieves informing unsuspecting homeowners they’ve won money in a foreign lottery that doesn’t exist to nefarious people giving shoppers the chance to earn a high rate of return on an unheard-of investment, innocent people fall prey to phone scams every day. Over the course of a typical year, thousands of individuals lose money to scammers who use 800 telephone numbers. The losses consumers incur can range from a few dollars to all their savings…. Read more » 

Do Vanity Numbers Really Work?

In essence, a vanity phone number is an alphanumeric telephone number that you can use as a marketing tool to relay information about your business. A vanity number such as 1-800-FLOWERS defines what a business does while making the company’s phone number indelible in the minds of consumers.

The biggest benefit of having a vanity phone number is that it’s easy for shoppers to remember. A recent study showed that vanity 800 numbers have a 75.4 percent higher recall rate compared to numeric toll-free numbers. Because vanity numbers normally require consumers to remember one or two words that communicate something about your business instead of a string of unrelated numbers, shoppers can make a connection between your phone number and business. This makes it easier for them to remember your vanity phone number and how using it can benefit them…. Read more » 

3 Benefits of Call Recording To Track Customer Experience

Call recording has become practically a staple in contact centers all over the country.  It’s virtually impossible nowadays to call a business and NOT hear the words, “This call may be recorded for quality purposes”.  If you have and are using call recording in your contact center, that’s great!  But are you taking advantage of all the means by which it can help you and your company?

Here are just a few ways in which call recording can give your company a real boost:

Being able to provide customers with what they ask for is terrific.  But wouldn’t it be great if you could give customers what they want without them having to ask for it?  The conversations that occur between agents and customers contain a wealth of information, and much of it may not be immediately obvious. This isn’t to say your agents need to develop mind reading powers; they don’t have to, as long as you use call recording.   Call recording can help you listen to calls and detect any common customer questions or complaints that occur.  And if you simply do not have the time to listen to multitudes of calls, adding a call mining tool such as speech analytics can be a tremendous advantage.  Speech analytics can quickly comb through thousands of calls and scan for specific words and phrases, allowing you to easily see any patterns that may emerge. Armed with this knowledge, you can then obtain critical business insights and develop new business tactics that will help keep your customers happy and satisfied.  The combination of call recording and speech analytics lets your customers know you’re really listening…. Read more » 

Use Unforgettable Phone Numbers & TV Advertising To Reach Audiences

The day after Super Bowl LI, many people were talking. There was certainly discussion about the unprecedented game, with the New England Patriots making sports history by coming back from a 25 point deficit in the second half to win in OT against the Atlanta Falcons. Those who had decided to go to bed early were more than likely kicking themselves the next morning.

But there was something else people were talking about the next day (other than Brady’s missing game shirt); something that’s discussed after every Super Bowl, no matter the events of the game: The commercials. The commercials aired during the Super Bowl have evolved into an institution almost as well-known as the event, itself. Actually, it may have surpassed it.  Searching for “Super Bowl LI commercials” online can yield over 20 pages of results just in the following day!… Read more » 

What Is Speech Analytics

Despite the growing number of brick-and-mortar locations and the rising prevalence of online portals, phone calls remain the most prevalent mode of interaction between a customer and a company. Customers place thousands of calls to companies on a daily basis, placing orders, asking questions and seeking services.

For companies, these one-on-one interactions with the customer are incredibly important. Not only do they allow the company a chance to build a relationship with the customer, but these phone-based customer interactions also provide the company with insights into their customers’ lives and interests…. Read more » 

Create Lead-Gen Radio Advertising with Vanity 800 Numbers

According to a recent study, radio advertising reaches 77% of adults daily[1], beating out the internet at 64%, and coming in second only to television, and radio advertising with vanity 800 numbers gets 14x more calls than ads with a numeric phone number.

A large part of this is due to radio being more available than the internet, with people being able to listen to the radio virtually anywhere they go, whether in the car, at work, outside, or at home. Most stations even offer streaming options via mobile devices. And with over 10,000 traditional radio stations in the United States alone, there is virtually something to appeal to everyone. No wonder radio boasts an audience of approximately 235 million each week[1]…. Read more » 

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