800response + Karlin-Pimsler: 48% Lift in Ad Response with a Vanity Number

Every time we scroll through the Internet, on your phone, television, newspapers, billboards, we see about five thousand messages a day. What do you remember? A memorable phone number is the most important tool that you can have in your marketing toolbox. I’m Mal Karlin, and I am the President and Creative Director of Karlin-Pimsler. We’re a New York-based brand-direct creative agency and production company. JG Wentworth performed a head-to-head test several years back using a vanity number versus a regular toll-free number, and the vanity number, get this, had a 48% lift in call volume. Once you see something like that in a head-to-head test, the client just says, “Whoa, you gotta run it.” We’re working with 800response now for about, I wanna say, seven years. They are so easy to work with, and they have a tremendous catalog of vanity numbers. There’s always something that I could latch onto. My clients are having a good experience with 800response, and you hear that over and over and over again. It’s not just the number they supply; it’s what they do after they sell you the number. The call tracking, the analytics, that is what I really like about it, because they’re so comprehensive. For any business that depends on a phone to ring, a lead-generation business, I recommend 800response. If you need to generate leads and don’t have a vanity number, it’s like having a car without an engine.