How Auto Dealers Use Call Analytics

March 14, 2013 | By: Morgan Pulitzer

This is an interesting use-case of an automotive dealer who is successful at using a vanity number to bring in more calls from his TV ad campaigns, and then reviews the recorded calls using speech analytics technology to identify areas where they need improvement; what are callers looking for, how many calls do they get related to financing, what percent of their inbound calls are due to customer complaints, and what pricing strategies are their competitors using to lure customers.

Here is a quick summary of the success:

The dealership has been successful using the vanity number to increase the number of inbound phone leads.
– Receives over 80 incoming calls to 1-800-SHOP-NISSAN each month.
– Uses call tracking reports to closely track response rates based on inbound phone calls.
– Can use tracking data to test and measure different calls-to-action and hooks in the ad creative.

“Once we narrow in on the ads and elements that produce the most calls, we have the data to prove which messages are most effective at generating more calls and a better advertising ROI,” says the dealership owner.

The dealership is also extracting customer and business intelligence using the audio mining technology from CallFinder’s speech analytics solution.

“With CallFinder speech analytics set up to automatically scan and categorize our incoming calls, we are able to monitor trends in the market that are driving people to call our store, we can monitor for mentions of our competitors and pricing differences, and we have a good indication of the percentage of calls that are driven by our advertising investments,” the owner of the dealership explains.

Read this full case study to get the complete picture of how vanity numbers, call tracking, recording, and speech analytics technologies all work together seamlessly to deliver critical business knowledge that shapes future strategies and campaigns for this dealer.

And, contact us to learn more about how we can help you start improving ROI, extracting intelligence, and increasing the bottom line.

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Wonder Showers and Baths, Inc

As a radio copywriter and marketing analyst, vanity phone numbers from 1-800 RESPONSE has been SO valuable for me and for my clients. Common ten digit phone numbers in radio commercials are deadly and unmemorable. But the results that I get for my business clients with an 800 number from 800-RESPONSE show direct results. Also it creates a brand that gets extended to company logos, vehicles, websites, etc. And these 800 numbers can lay right over existing numbers without any buyer confusion. So when someone is listening to a commercial on the radio, in their car or at home, all they have to do is say "Siri or Alex, call this 800 number" Great instant, memorable connectivity and more sales. Bob Sherman, Senior Acct Exec, Great Eastern Radio

Bob Sherman

We have used 800 Response for years. First to manage our toll-free number, and now with Callfinder. They are helping us take our customer service to the next level. Hearing your calls improves their quality. Callfinder helps us so much.

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Andrew Eiler

Great program for calling tracking 800 and other toll free numbers. They even have call analytics program that works great for find key phrases in a call.

Joseph Dom

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