Call Analysis Can Help Improve Your Sales Staff’s Closing Ratios

Have you been looking for a way to improve your sales staff’s closing ratios? If so, you may want to obtain an 800 vanity number. An 800 vanity number makes it easy to conduct call analysis, which may be used to increase your business’ profits. Here’s more:

Telephone sales are typically lost due to a myriad of reasons. Those reasons may include, but are not limited to the following:

  • Failure to overcome caller’s objections (i.e. price, product and time constraints)
  • Failure to speak clearly, use appropriate tone or proper verbiage for the situation
  • Failure to communicate a product or service’s benefits and features
  • Failure to prequalify the caller or obtain accurate information

Depending on the provider, an 800 vanity number may contain features like speech analytics, call recording and call tracking. If it does, consider analyzing the calls with the aid of speech analytics first. It will help you to identify which objections were raised during the telephone call.

Once you’ve identified the objections, use the 800 vanity number’s call recording feature to determine how your sales people handled those objections. You may also want to key in on how your sales staff is communicating with callers in general. Afterward, hold a rapid-fire style coaching session to help your sales staff develop more effective communication skills.

While you are at it, you may also want to make sure that your business’ marketing plan is in line with the call data being captured. For example, let’s pretend that your marketing plan is geared towards increasing sales among Millennials. However, your call analysis reveals that the majority of the incoming calls are from Baby Boomers. In such instances, it would be wise to conduct a new marketing audit and revise your strategies accordingly.

Want more information on how call analysis can improve your business’ conversion rate? Contact us online or call 1-800-NEW-SALE.

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