White Papers

Vanity 800 Numbers Versus Numeric Toll-free Numbers in Advertising

This study examines the consumers’ recall of vanity 800 numbers (mnemonic phone numbers that transpose into words on the telephone keypad, i.e. 1-800-GOT-JUNK? ®) compared with recall rates of numeric toll-free phone numbers when used in visual and broadcast advertisements.  The study findings prove that advertisers can expect up to an 84% improvement in consumer recall rates when they feature a vanity 800 number rather than a numeric toll-free number in visual advertising media (billboards, magazines).  A second portion of the study focusing on audio advertisements (television, radio) shows that consumers are nine times more likely to recall a vanity 800 number compared to a numeric toll-free phone number…. Read more » 

The Impact of Digital Media on Lead Quality

Phone Leads vs. Web Leads – Which are More Valuable?

This white paper details the differences between phone and digital channels for lead generation, in the context of advertising and lead quality and value – and ultimately how businesses can drive more valuable, live sales conversations with a balanced approach of contact channels…. Read more » 

Best Practices: Generate More Leads; Improve Quality – Vanity Numbers

After all, it is well-known that interactions within the online environment are inherently impersonal and provide people with many opportunities to shop the competition, remain anonymous, and noncommittal, where as a live conversation immediately starts to build trust and relationships. These less engaged communication paths include click-to-chat, web contact forms, emails, and even texting.

Regardless of the product, service, or industry, Sales Managers share one common opinion, that a live conversation is always preferred as it is a stronger, more direct path to a sale. With these live leads offering better quality, higher close rates and shorter sales cycles, it’s no surprise that when given a choice, a sales professional will prefer the lead calling in on the phone, rather than the lead from an online form…. Read more » 

Nine Ways to Get More out of Your Advertising Campaigns

Think Consistent Advertising Campaigns that Steer Relationships…

ABSTRACT:

As consumers tighten their wallets and spend less, advertising budgets are often one of the first areas to be reduced by businesses during slower times. Unfortunately, reducing the ad budget is an unavoidable reality for many, making it all the more important to ensure that those remaining ad dollars are going as far as possible. Here, we will review ways in which you and your business can achieve more with your existing ad budgets…. Read more » 

7 Ways to Achieve Greater Response Rates to Your Advertising Campaigns and Track Your Return on Investment

ABSTRACT:

As many businesses are facing the prospect of leaner budgets, often one of the first areas to be reduced is advertising. Whether you face reduced budgets or not, ensuring your marketing dollars are working hard to bring more incoming leads to your business is essential. This paper reviews seven easy-to-implement advertising tactics will affect your ROI, in a positive way.

 … Read more » 

Toll-free Vanity 800 Numbers vs. Numeric Phone Numbers and URLs in Advertising

Furthermore, with 57% of survey respondents reporting that they prefer to dial a vanity 800 number over a local numeric phone number, companies can ensure consumer satisfaction for the majority of the population their advertising reaches when they feature a vanity toll-free number as the response tool in their print advertisements.

Study data suggest that companies who drive traffic to their websites by only advertising a URL are missing a significant portion of the consumer population who better recall a phone number – vanity or otherwise – to communicate with an organization…. Read more » 

Toll-free Vanity 800 Numbers & URLs in Advertising – Consumer Recall by Age

Overview

An independent research survey of 1,000 consumers tested recall of vanity 800 numbers and URLs in advertising. Study results show that consumers of all ages have a higher recall rate of toll-free vanity 800 numbers compared to Web addresses. Survey results suggest that advertisers will benefit from featuring a memorable toll-free number in their advertising campaigns regardless of the age groups they target.

Key Finding 1: Consumers age 18 – 24 years have a 32.2% average higher recall rate for toll-free vanity 800 numbers, compared to URLs…. Read more » 

Toll-Free Numbers as Direct Response Mechanisms in Billboard Advertising

Effective use of toll-free numbers has produced numerous business success stories. This study examined billboard advertising along major highways in two major metropolitan markets – Philadelphia (the 4th ranked DMA in the US) and San Diego (the 26th ranked DMA in the US). Researchers gathered data on advertiser, advertisement telephone number information, Internet address information, and local business address information, and also compiled data on advertiser industry segments. A total of 358 billboards were surveyed in the course of the study…. Read more » 

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