General Use of Toll-Free Numbers as Direct Response Vehicles in Television Advertising

Abstract

Effective use of toll-free numbers has produced numerous business success stories. As companies expand their use from customer retention and direct mail to print and broadcast advertising, toll-free numbers are finding their way into more and more advertisements.

FINDINGS SUMMARY

The results of this study, focusing on the use of toll-free numbers in the television medium, show 24% of commercials using toll-free numbers as response mechanisms, with 91% being toll-free 800 numbers (as opposed to toll-free 888) and 57% being vanity numbers (numbers that translate into words for easy recall).

Contact us for more information on 800response and to request a White Paper.

Copyright © 1999, 800response. All rights reserved.

Share: