Effective Use of Toll-Free Numbers in Television Advertising

General Use of Toll-Free Numbers as Direct Response Vehicles in Television Advertising


Effective use of toll-free numbers has produced numerous business success stories. As companies expand their use from customer retention and direct mail to print and broadcast advertising, toll-free numbers are finding their way into more and more advertisements.


The results of this study, focusing on the use of toll-free numbers in the television medium, show 24% of commercials using toll-free numbers as response mechanisms, with 91% being toll-free 800 numbers (as opposed to toll-free 888) and 57% being vanity numbers (numbers that translate into words for easy recall).

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