Use of Toll-Free Numbers in Consumer Magazines

Advertising Toll-free Numbers in Print Advertising

Overview

Effective use of toll-free numbers has produced numerous business success stories. As companies expand their use from customer retention and direct mail to print and broadcast advertising, toll-free numbers are finding their way into more and more advertisements.

FINDINGS SUMMARY

The results of this study, focusing on the use of toll-free numbers in consumer magazines, show 58% of advertisements using toll-free numbers as response mechanisms, with 82% being 800 numbers (as opposed to toll-free 888 or 877).

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