How an 800 Number Fits Into Your Marketing Campaign

If you’re about to embark on a new marketing campaign, you may be wondering what you can do to affordably boost the success of your campaign. If this is the case, you should consider contacting 800response and obtaining a memorable 800 number.

A custom 800 number will fit into your marketing campaign because it enables you to use your phone number to define your brand. When you think of vanity 800 numbers such as 1-800-FLOWERS and 1-800- CONTACT, you know exactly what to expect when you dial those numbers. If you dial the first one, you’ll be able to order flowers for any occasion. You can order contacts simply by dialing the second vanity number.

In general, you can use your custom toll-free number to do one of two things: share the name of your business or communicate a benefit your business provides. Either way, your number should reinforce your brand’s image and indicate how your company differs from your competitors.

Benefits of Incorporating an 800 Vanity Number in Your Marketing Campaign

In addition to clearly communicating something about your company, incorporating a vanity number in your marketing campaign can provide even more meaningful benefits, including:

  • More Inbound Calls and Referrals: Because they’re expressed with words instead of a string of random numbers, vanity numbers are significantly easier to remember than all-digit numbers. That means it’s more likely that people will use them and share them with their friends and family members. In fact, research shows that vanity 800 numbers have a recall rate that’s 75% higher than the recall rate for all-numeric phone numbers. Research also shows that custom 800 numbers generate a response rate that’s 25 to 50% higher.
  • Improved Credibility: Having a vanity toll-free number can improve your business’s credibility and sales efforts. A custom 800 number shows your customers you’ve taken steps for them to contact your business easily without incurring long distance charges. You can also use a vanity number to make your business seem bigger than it really is, which can give people more confidence in your goods or services.
  • Enhanced Tracking Capabilities: When you get a vanity phone number from 800response, you’ll be able to track key performance indicators, which you can use to analyze the success of your ad campaign overall and adjust your message as needed. Having these capabilities is critical to generating the best results for your company. With 65% of businesses viewing inbound phone calls as more valuable than leads from other sources, tracking your calls is an affordable, effective way to accurately identify what is and isn’t working in your marketing campaign. The information you get from call tracking can help you improve every aspect of your sales campaign, including your online, print and radio ads.
  • Better Customer Service: Depending on how you use a toll-free 800 number in your advertising, your number can help you provide better customer service by helping you determine why someone is reaching out to your business before you even answer the phone. When you have an idea of why a person is calling, you’ll be better prepared to provide satisfactory customer service.

To learn more about the benefits of incorporating a vanity phone number in your marketing campaign, contact 800response online today or call us at 1-800-NEW-SALE.

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